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BizReport | Social Marketing September 20, 2019

Study finds negativity prevalent for brands on Facebook

Consumers may still be flocking to social media in droves, but for businesses the social space can be a tough place to navigate. Especially in light of new data out this week from Information Systems Research; their new data indicates... >>

BizReport | Advertising September 17, 2019

Expert: How brands can embrace emojis for engagement

There are movies about them, kids text primarily in them, and new studies have shown that emojis can even be good for business. The key, of course, is knowing when - and how - to use emojis effectively with a... >>

BizReport | Social Marketing September 13, 2019

Top 3 tips to improve branded Instagram strategy

Facebook may still be the biggest, but Instagram is quickly becoming a favorite for consumers to find new products. And they aren't looking for highly curated campaign images. Instead, they're looking to influencers to find the best new products. Here... >>

BizReport | Social Marketing September 11, 2019

How brands can improve their social status

Social is becoming more important to merchants and brands by the day, but many brands are still unsure how to best use social or how to develop a social strategy that represents their brand well. We spoke with a social... >>

BizReport | Advertising September 06, 2019

Studies reveal keys to video engagement

Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space.... >>

BizReport | Social Marketing August 29, 2019

Study: Fraud a big problem in social

A new report out this week from Arkose Labs points to a big problem in the social space: that of fraud. According to their research fraudsters are targeting social by both using social logins fraudulently and by creating fraudulent social... >>

BizReport | Advertising August 27, 2019

Studies: Content, personalization a problem for merchants

There is a disconnect between consumers and marketers and that disconnect is in the content. That is a key takeaway from new data which shows that while marketers know they need strong, personalized content they struggle with creating that personalization.... >>

BizReport | Social Marketing August 26, 2019

Expert: How Instagram's Explore could impact brands

Instagram's Explore is setting the social platform up for even more ecommerce content. The move could help Instagram become a full funnel platform - giving consumers the ability to discover and purchase products in one place. But, some IG influencers... >>

BizReport | Social Marketing August 22, 2019

Top 3 tips to a strong social media response

Upset and annoyed consumers are increasingly turning to social media to air their beefs with brands and marketers. And, while many brands do respond to these consumers most don't have a specific strategy in place to help control the damage.... >>

BizReport | Social Marketing August 15, 2019

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers - those paid or otherwise compensated - for posting about a specific brand's products. Some... >>

BizReport | Blogs & Content August 13, 2019

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces... >>

BizReport | Social Marketing August 05, 2019

Expert: How 'deepfakes' can harm businesses

Social media and influencer marketing have opened new doors for many brands, making it easier to get a handle on what their core customers like - and what they don't. But, social media isn't free of issues and one of... >>

BizReport | Social Marketing July 29, 2019

Study: 'Finfluencers' costing brands billions

You've heard of influencers but how about 'finfluencers' - i.e. Fake Influencers? It's a relatively new problem for brands in the social space, but one that is already costing billions. According to new data out from CHEQ, about 15% of... >>

BizReport | Advertising July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of... >>

BizReport | Advertising July 02, 2019

How SMBs can save marketing budgets

The average SMB spends at least 4% of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most... >>

BizReport | Loyalty Marketing June 27, 2019

Study: Trust key to engagement

There is a growing divide between retailers and consumers and the divide is centered on trust and communication. Researchers with Yes Marketing found only 7% of consumers believe brands do not contact them often enough while more than one-third say... >>

BizReport | Advertising June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and... >>

BizReport | Social Marketing June 10, 2019

Expert: How social is impacting ecommerce

Marin Software has released their Q1 2019 Benchmarks report, and among the more interesting findings is this: more merchants and retailers are investing in stoppable content for social media. This influx of cash is likely due to consumers' continuing interest... >>

BizReport | Social Marketing June 07, 2019

How to optimize both social media and messaging apps

Both social media and messaging apps are ways to give consumers more and better access to their favorite businesses, but when it comes to strategies, these two entities are quite different. Here's how brands can optimize both social media and... >>

BizReport | Social Marketing June 04, 2019

How to determine if your business needs social media or messaging

Social media and messaging apps have seen quick adoption by consumers and some brands, but in some cases, businesses don't need both dedicated social media teams and messaging apps for customer service. Here's how to determine what your business needs.... >>

BizReport | Ecommerce May 27, 2019

Study: Businesses focused on ecommerce, pushing social for engagement

In a new report, indicators show that more businesses are focused on revenue growth through ecommerce sales, and to get that growth brands are increasing their digital ad spend. Specifically, they're increasing their investment in digital channels. ... >>

BizReport | Social Marketing May 17, 2019

Despite demographic differences, social media users quite similar

According to a new Pew Researcher Center Facebook, YouTube, and Instagram remain the most-used of the social networks. Researchers also found that young adults like Instagram while Facebook's users are trending older. But there are similarities that make social media... >>

BizReport | Social Marketing May 10, 2019

Report: Expect more marketing dollars to head to influencers

Influencer marketing has seen a sharp increase in use over the past 18 months, and brands can expect that to continue. That's a key takeaway from RhythmOne's Influencer Marketing Benchmarks Report. Their data shows that influencer marketing spending increased 2.9x... >>

BizReport | Social Marketing May 09, 2019

Study finds more B2B teams hitting LinkedIn

Social media has been a go-to for many retail and beauty brands for the past five or so years, but one new report finds B2B sales teams are pushing farther into a specific social network: LinkedIn. ... >>

BizReport | Social Marketing May 07, 2019

How to use B2B video to engage in social

Video has become a major force in the digital space, specifically in social. But, not all videos are created equally. Here are three types of B2B video content brands should use to increase their social stature. ... >>

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