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BizReport | Advertising June 03, 2020

Reports: Subscriptions, product placement, influencer spending up

Three new reports shed light on where advertisers are putting marketing budgets - and where consumers are going to buy. ... >>

BizReport | Social Marketing May 29, 2020

Reports: Shoppers are buying, social pushing more purchases

Two new reports indicate that while all restrictions surrounding the Coronavirus may not be over, people are ready - and willing - to start shopping again. This could come as a relief to retailers big and small who have been... >>

BizReport | Social Marketing May 22, 2020

How COVID-19 has halted Influencer marketing - and what to do about it

Over the past 18 months influencer marketing has gone from a new 'let's give this a try' to a full-blown advertising strategy for many brands. But, with the pandemic continuing to rage across the globe, influencer campaigns have all but... >>

BizReport | Advertising May 12, 2020

Study finds consumers want deeper brand connections

Gone are the days when a shopper simply wanted a good product sold at a good value. According to new data they now want connections with their favorite brands, and those connections include giving back to brands. ... >>

BizReport | Advertising May 08, 2020

Reports: Consumers ready to move on, looking to social to connect

New reports underline the dichotomy surrounding most consumers at this point: they are ready for life to return to a more normal state but continue to worry about the risks associated with in-person shopping, worshipping, or working.... >>

BizReport | Internet May 05, 2020

How consumers are spending time during social distancing

Over the coming week, as more states begin to slowly re-open for business, many expect time spent online to decrease. But while there may be some pull-back as people go back to work or resume pre-lockdown activities, the new 'normal'... >>

BizReport | Ecommerce April 24, 2020

Study: Reviews key to shopper engagement

Product reviews continue to be an important part of the customer journey. That is a key takeaway from new Bazaarvoice data which, among other things, shows that 75% of shoppers 'sometimes or always' trust consumer reviews. ... >>

BizReport | Advertising April 17, 2020

Brands: How to adapt strategy in midst of COVID-19

According to new data out from Amobee there has been a 40% increase in the consumption of content related to COVID-19 during the wake of the pandemic. In addition, researchers are seeing a 10% increase in advertising opportunities, and an... >>

BizReport | Advertising April 10, 2020

Expert: How brands can improve Coronavirus response

Consumers are getting emails and seeing thousands of ads focused on how businesses are responding to the COVID-19 pandemic. But instead of this content reassuring consumers, many are finding the messaging off-putting. One expert explains why - and what brands... >>

BizReport | Ecommerce April 06, 2020

Expert: How to outwit scammers feeding on COVID-19 fears

Scammers selling fake products on the Internet, pretending to be authentic designers and brands, has long been a problem. But over the past few weeks, a new crop of these scammers have put their shingles up all over the web,... >>

BizReport | Ecommerce March 30, 2020

How to create shoppable content

According to experts about one-third of consumers begin their search for products at Amazon and nearly 20% start with a Google search. This makes it imperative for retailers and merchants to create shoppable content that leads shoppers to their store... >>

BizReport | Social Marketing March 24, 2020

Expert: How to repurpose UGC for social content

As more consumers spend more times on mobile and especially social media, brands are scrambling to keep their content fresh, interesting, and engaging. User generated content, according to a digital expert, is one way to keep content fresh; the key... >>

BizReport | Loyalty Marketing March 13, 2020

The importance of Q1 to overall strategy

Keeping a store top-of-mind is increasingly important because the digital space makes it easy for consumers find more selection, better pricing and better experiences with the click of a mouse. New data out from Cardlytics suggests that Q1, a time... >>

BizReport | Mobile Marketing March 06, 2020

How to break through mobile clutter to engage

Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here... >>

BizReport | Social Marketing February 27, 2020

TikTok: What brands need to know

From dance crazes to that last-minute shot to win the game kids, Millennials, Gen-Xers and even Boomers are catching up with pop culture on a new social network called TikTok. Here's what marketers need to know about how the social... >>

BizReport | Social Marketing February 26, 2020

Reports: Growing interest - and abuse - of influencer campaigns

A growing number of brands are pushing ad dollars into the social space, specifically into influencer marketing. That, according to new data out from Linqia which reports that 40% of brands have run or are running at least six influencer... >>

BizReport | Ecommerce February 24, 2020

Study finds Google still drives more shopping

While a great deal of attention is being put on the influence of, well, influencers on social media for retail sales one new study finds that search remains at the top of the influencer heap. Specifically, Google. Data out from... >>

BizReport | Social Marketing February 12, 2020

Study: More businesses pushing ad dollars social

Social media advertising is set to continue going up - with Facebook as one of the main winners. That is a key takeaway from new data out from Smartly.io, eTail, and WBR Insights with finds a great number of retailers,... >>

BizReport | Advertising January 31, 2020

Reports: Some may not understand where data risks lie

Two new reports out this week shed light on what consumers know - and don't know - about data collection practices and data risks. And some of the findings indicate users' willingness to ignore data risks for certain outlets -... >>

BizReport | Advertising January 27, 2020

Expert: What brands can expect from Super Bowl LIV

With less than a week before Super Bowl LIV, when the San Francisco 49ers will face off with the Kansas City Chiefs, many brands are putting last minute dollars into digital venues. But, what can brands expect from what will... >>

BizReport | Mobile Marketing January 23, 2020

Reports ID mobile, social as key for marketers

Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders.... >>

BizReport | Social Marketing January 20, 2020

Report: Social complaining more influential than praise

Over the holiday season, social media drove a lot of traffic, but many brands may still not be wholly prepared to interact with their customers in the way customers want via social media. That is a key takeaway from new... >>

BizReport | Advertising January 15, 2020

Reports: Subscriptions, Search important for 2020 success

2020 may change the way some businesses engage with customers, but according to three new reports those changes may be building on changes that merchants should have begun adopting in the past. Things like subscription-based options, an increasing reliance on... >>

BizReport | Advertising December 24, 2019

Forecast: Multicultural media spending to push $28b next year

Look for more ad dollars to go toward multicultural targets in 2020. That is a key takeaway from PQ Media's new US Multicultural Media Forecast. According to their experts revenues from multicultural media spending will increase just over 6% to... >>

BizReport | Social Marketing December 12, 2019

Expert: How social will impact holidays & beyond

About half of American shoppers will be influenced to buy something for the holidays because of an ad seen on social media. That's a key finding from Smartly.io's new report, which also found that over half of shoppers (57%) say... >>

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