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Turns out sharing via social media has a strong connection to later purchases, at least for one demographic. Researchers with ShareThis have found that for Millennials sharing and buying are very closely linked.... >>
Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more... >>
Look for enhanced targeting to begin pushing more ad dollars into the social space. That is the takeaway from a new forecast from BIA/Kelsey Group, which indicates ad revenues from social media will push past the $18 billion mark over... >>
Facebook is the grandfather of the social networking space, at this point, and it's still a dominant force. But, according to new data from the Global Web Index, other social networks are catching up to Facebook.... >>
Small businesses may know the value of social for reaching local shoppers, but that doesn't mean they have the time to do social 'right'. Because of that, many are looking to outsource social responsibilities. That, according to new data out... >>
We all know that consumers browse, shop and buy today across numerous digital and traditional channels - using whatever device is at hand. That's made the marketer's job much more complex. That complexity comes not just because of the proliferation... >>
The social space is ripe with consumers who are engaging with brands. But how can the brand repay those advocates to share product launches, offer information to their followers and otherwise spread the word? In some cases, a simple 'thank... >>
When it comes to downloading a branded app, don't expect to find a lot of mobile users playing dress up or clicking through games. According to new data out from thinktank Ipsos, most branded app users in the US are... >>
Small businesses are among the first to try new, cost-effective platforms. Over the past two years there has been a significant uptick in the number of branded social profiles on Facebook, Twitter and LinkedIn, but new data out from Constant... >>
Consumers have embraced new technologies and digital media. On average, Americans spend 2.7 hours per day socializing on their mobile devices. This is over twice the amount of time they spend eating, and over one third of the time they... >>
The social space is an ever-evolving, complicated place for brands to be. But, for brands willing to invest the time, social can lead to highly engaged, loyal consumers. Here's how: ... >>
Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad 'shares' for CPG brands... >>
The social space isn't just a place to reconnect with old school friends. More and more small businesses are moving in to social hoping to connect with new business. According to new data out from Constant Contact more than half... >>
Two platforms are using the social space to improve customer loyalty and overall brand reach - and helping brands see increased engagement in the process. Here's how:... >>
It's too early for social marketing to change? Not so says one expert. Heading into Q1 of 2013, an expert with newBrandAnalytics believes the social space will change - and for the better - for brands in the New Year.... >>
With more shoppers going mobile and social, two platform releases are set up to help retailers engage through the mobile and social space.... >>
Just one more reason to target women, advertisers: not only are women making the bulk of purchases in households, but women are also checking in on social media and email more often. Meaning brands in the social and email spaces... >>
If you wonder how the biggest brands are doing in the social space, a new report from Unmetric is for you - and according to their research it's a different story for each brand. Walmart, finds the report, is scoring... >>
Every athlete may not be attuned to social media but enough are that the 2012 London Olympics are being hailed as the Social Games in some circles. From athletes sending pictures and tweets to one another to the growth of... >>
The local social ad space is set to surge according to a new report from eMarketer, but simply being in the space isn't enough. Brands need to know how to spot trends and what to do in that space. ... >>
Gamification has been around and buzzing for nearly two years now, but gamification is getting more play as consumers spend more time not only gaming but engaging with brands through game-like environment. That, according to a new Pew Research report,... >>
With Facebook's IPO on the near horizon pundits are wondering what's next for the social network - some going so far as to predict a clunker in the near future because Facebook isn't quite ready for primetime from an advertiser... >>
A new report from Janrain may help retailers make a better connection with their socially minded customer base. In January, Janrain's research should a bulk of consumers felt website registrations were 'annoying' - to the point many avoided websites and... >>
As social networks heat up brands are realizing the importance of email in a social strategy. From including social sharing features to offering special deals to social network fans - through email lists - the line between email and social... >>
With shoppers spending more time looking for and sharing retailer information through their social networks, brands are rapidly adopting a social commerce model. But more is needed than links to a storefront.... >>
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