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BizReport | Social Marketing May 10, 2013

How to get more from social

The social space is an ever-evolving, complicated place for brands to be. But, for brands willing to invest the time, social can lead to highly engaged, loyal consumers. Here's how: ... >>

BizReport | Social Marketing April 16, 2013

Video viewers sharing through social channels

Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad 'shares' for CPG brands... >>

BizReport | Advertising March 26, 2013

Survey: SMBs believe social 'effective' way to reach customers

The social space isn't just a place to reconnect with old school friends. More and more small businesses are moving in to social hoping to connect with new business. According to new data out from Constant Contact more than half... >>

BizReport | Loyalty Marketing February 07, 2013

Platforms use social, loyalty space to improve reach

Two platforms are using the social space to improve customer loyalty and overall brand reach - and helping brands see increased engagement in the process. Here's how:... >>

BizReport | Social Marketing January 03, 2013

Expert: How social will change in 2013 for brands

It's too early for social marketing to change? Not so says one expert. Heading into Q1 of 2013, an expert with newBrandAnalytics believes the social space will change - and for the better - for brands in the New Year.... >>

BizReport | Advertising November 23, 2012

Platform moves simplify holiday advertising

With more shoppers going mobile and social, two platform releases are set up to help retailers engage through the mobile and social space.... >>

BizReport | Social Marketing October 05, 2012

Study: Women check socnets, email more often than men

Just one more reason to target women, advertisers: not only are women making the bulk of purchases in households, but women are also checking in on social media and email more often. Meaning brands in the social and email spaces... >>

BizReport | Social Marketing October 01, 2012

Study: Walmart scores on Facebook, Target on Twitter

If you wonder how the biggest brands are doing in the social space, a new report from Unmetric is for you - and according to their research it's a different story for each brand. Walmart, finds the report, is scoring... >>

BizReport | Research August 13, 2012

The Social Games? Maybe, find experts

Every athlete may not be attuned to social media but enough are that the 2012 London Olympics are being hailed as the Social Games in some circles. From athletes sending pictures and tweets to one another to the growth of... >>

BizReport | Social Marketing May 24, 2012

How to take advantage of local social trends

The local social ad space is set to surge according to a new report from eMarketer, but simply being in the space isn't enough. Brands need to know how to spot trends and what to do in that space. ... >>

BizReport | Ecommerce May 22, 2012

Brands: Why you need to test gamification strategies now

Gamification has been around and buzzing for nearly two years now, but gamification is getting more play as consumers spend more time not only gaming but engaging with brands through game-like environment. That, according to a new Pew Research report,... >>

BizReport | Social Marketing May 17, 2012

Wildfire study reveals best type of social campaign

With Facebook's IPO on the near horizon pundits are wondering what's next for the social network - some going so far as to predict a clunker in the near future because Facebook isn't quite ready for primetime from an advertiser... >>

BizReport | Social Marketing May 08, 2012

Study: The social login preferences of consumers

A new report from Janrain may help retailers make a better connection with their socially minded customer base. In January, Janrain's research should a bulk of consumers felt website registrations were 'annoying' - to the point many avoided websites and... >>

BizReport | Social Marketing April 26, 2012

Brands: Why social sharing is more important than ever

As social networks heat up brands are realizing the importance of email in a social strategy. From including social sharing features to offering special deals to social network fans - through email lists - the line between email and social... >>

BizReport | Social Marketing April 23, 2012

Top 3 tips to integrate social with ecommerce

With shoppers spending more time looking for and sharing retailer information through their social networks, brands are rapidly adopting a social commerce model. But more is needed than links to a storefront.... >>

BizReport | Social Marketing April 04, 2012

Top three tips to optimize social marketing efforts

Social networking is growing by leaps and bounds as consumers share information about the minutiae of their lives. But for brands, the social space is still an unknown. The logic of connecting with consumers already in the space has many... >>

BizReport | Social Marketing March 23, 2012

What social means for marketers this year

A new player in the online space, Direct Agents, offers full-service treatment to brands looking for digital marketing help. One hot spot for most brands online is the social space - but what social advertising is 'worth it'?... >>

BizReport | Social Marketing February 16, 2012

How social check-ins can help brand

Cecking in through social networks - you know, those 'having dinner at ___' linked posts - have been around since social networks took off. But do you know the value of a check-in for your brand? ... >>

BizReport | Social Marketing January 12, 2012

InSites: Companies don't see benefit from social integration

The consumer base may be heavily invested in social networks, but for big business - and even small business - many say they don't see the benefit to heavy investment. While most businesses have social network profiles (70% are on... >>

BizReport | Social Marketing December 30, 2011

In 2012 social marketing will shift from monitoring to action

If 2011 is marked ad the year brands monitored social networks, 2012 will be the year brands begin acting on social feedback, says one expert. Added to that, business to business brands, as well as business to consumer, will move... >>

BizReport | Social Marketing December 23, 2011

How involved are consumers with social?

Social networks are becoming more of a 'must do' for those online than a hit or miss proposition. Several reports show how much time is being spent in the social space and how consumers are beginning to view it; what... >>

BizReport | Social Marketing December 16, 2011

Why 2012 may be even bigger for social marketing

With more than half the US population on Facebook and other social networks it is no wonder brands are signing on by the thousands. But the real growth from social marketing may be seen in 2012, not from the initial... >>

BizReport | Social Marketing October 18, 2011

Does your social campaign also include conversation? It should.

Click thru rates on Facebook are improving as brands figure out new ways to engage with consumers. But, are CTRs the be-all of social media advertising? According to some social presence means more than placing ads or deal information within... >>

BizReport | Social Marketing August 16, 2011

Report: Half socnet users 'addicted'

Fraudsters and phishers are following consumers into the social space. So finds a new reprot from Webroot. According to researchers more than half of social network users are 'addicted to socnets, but of perhaps more importance, the threats to the... >>

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