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BizReport | Social Marketing September 20, 2019

Study finds negativity prevalent for brands on Facebook

Consumers may still be flocking to social media in droves, but for businesses the social space can be a tough place to navigate. Especially in light of new data out this week from Information Systems Research; their new data indicates... >>

BizReport | Social Marketing September 11, 2019

How brands can improve their social status

Social is becoming more important to merchants and brands by the day, but many brands are still unsure how to best use social or how to develop a social strategy that represents their brand well. We spoke with a social... >>

BizReport | Social Marketing August 15, 2019

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers - those paid or otherwise compensated - for posting about a specific brand's products. Some... >>

BizReport | Social Marketing May 10, 2019

Report: Expect more marketing dollars to head to influencers

Influencer marketing has seen a sharp increase in use over the past 18 months, and brands can expect that to continue. That's a key takeaway from RhythmOne's Influencer Marketing Benchmarks Report. Their data shows that influencer marketing spending increased 2.9x... >>

BizReport | Social Marketing April 26, 2019

Study: Social pushing conversions

While it can be said that social media is mainly a downtime activity or straight-up time-waster for many consumers, it should also be said that social is influencing more sales conversions. That is a key takeaway from new Fullscreen, Shareable... >>

BizReport | Social Marketing January 16, 2019

2 trends to adopt in social

Marketing strategy should change and evolve every year, but in the social space, strategies need upgrades and shifts more often. The problem is that many brands continue to rely on actions and events that worked in 2017 or even farther... >>

BizReport | Social Marketing October 19, 2018

Study: Influencers pushing more products

While influencers aren't pushing thousands upon thousands of product dollars, they are beginning to push more purchases. That's the word from new IZEA research which finds that about one-third of social media users have purchased a product because of an... >>

BizReport | Social Marketing February 19, 2018

How to update your social marketing creative processes

Social media is now a dominant part of every successful brand's ad mix. We talked to Adaptly president Sean O'Neal to see what marketers need to do to maximize their results. ... >>

BizReport | Social Marketing January 15, 2018

Experts weigh in on Facebook's 'no ad' announcement

On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers.... >>

BizReport | Social Marketing January 05, 2018

How to build a robust social strategy

Social networks have grown to be an important part of any brand's strategy, for both customer service and for social selling. We spoke to a social marketing expert about how brands can improve their social strategy while ensuring social presence... >>

BizReport | Social Marketing December 15, 2017

What FB Messenger opening to ads means to marketers

Facebook's recent move to allow direct marketing to consumers through their messaging app surprised many in the digital sector, not the least of whom are the customers themselves. Many wonder what this move means for them, and for advertisers, the... >>

BizReport | Advertising December 14, 2017

Expert IDs tech trends to watch for 2018

Tech continues to change the way marketers approach their customers. From chatbots to voice assist, one expert identifies ways tech will change how marketers engage in the new year. ... >>

BizReport | Social Marketing October 02, 2017

How social affinity can up your ad game

Analyzing social actions - like Facebook 'likes' - is important, but marketers need to take this kind of analysis even further, according to one expert. AffinityAnswers is diving deeper into the social sphere to discover 'social affinity', which can tell... >>

BizReport | Social Marketing August 09, 2017

Top 4 trends to watch in social

Social networking is changing the way consumers around the globe find and share products and brands, and that makes it a place businesses need to be. The key is to know how to make social an integrated part of the... >>

BizReport | Social Marketing July 04, 2017

Top 3 reasons to add chatbots to your social media

While most people consider chatbots key for customer support, many brands only have these options within their own websites. But, according to one expert, chatbots should also be used within brands' social media. Here's why. ... >>

BizReport | Social Marketing June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. ... >>

BizReport | Social Marketing June 20, 2017

Trends to watch in social

Live video, original images, user generated graphics. Knowing what to use as a brand in the social space can be difficult. Here are a few trends to watch. ... >>

BizReport | Social Marketing May 16, 2017

Top trends to watch in social

As more businesses tune in to social, it can become harder for them to connect with consumers in the same way. Here are three trends brands should follow to be more effective in the social space. ... >>

BizReport | Social Marketing April 26, 2017

Expert: Why B2Bers need social

The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking... >>

BizReport | Social Marketing April 06, 2017

Expert: How brands can engage with SnapChat

New data out from Toluna breaks down on different demographics are engaging with the SnapChat platform, for example, 31% of US users are talking to friends via the app, but 41% are using it to follow celebrities. Toluna's CEO breaks... >>

BizReport | Social Marketing April 03, 2017

Report IDs differences in how people connect on SnapChat

There continues to be a lot of buzz around socnet SnapChat, but while people are talking about it, the social network remains an enigma for many brands. ... >>

BizReport | Social Marketing February 23, 2017

Report IDs differences in how people use social

It is a fact that nearly every demographic is now represented on social media, the ways that the different demographics engage with brands in the social space is quite different. New data out from Sprout Social explains these differences. ... >>

BizReport | Social Marketing February 16, 2017

Expert: 'Likes' aren't the value of social

Lots of companies measure how many mentions brands get on social media, the assumption being that more is better. But Austin-based Affinity Answers argues that just "likes" do not surface the true value of social interaction for brands. We asked... >>

BizReport | Social Marketing August 18, 2016

Study: People are annoyed with brands in social

When it comes to how brands are acting in the social space, a majority of consumers are annoyed. That's the takeaway from new Sprout Social data which finds that 60% of consumers are annoyed with how brands conduct themselves in... >>

BizReport | Social Marketing July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after... >>

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