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BizReport | Social Marketing May 16, 2017

Top trends to watch in social

As more businesses tune in to social, it can become harder for them to connect with consumers in the same way. Here are three trends brands should follow to be more effective in the social space. ... >>

BizReport | Social Marketing April 26, 2017

Expert: Why B2Bers need social

The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking... >>

BizReport | Social Marketing April 06, 2017

Expert: How brands can engage with SnapChat

New data out from Toluna breaks down on different demographics are engaging with the SnapChat platform, for example, 31% of US users are talking to friends via the app, but 41% are using it to follow celebrities. Toluna's CEO breaks... >>

BizReport | Social Marketing April 03, 2017

Report IDs differences in how people connect on SnapChat

There continues to be a lot of buzz around socnet SnapChat, but while people are talking about it, the social network remains an enigma for many brands. ... >>

BizReport | Social Marketing February 23, 2017

Report IDs differences in how people use social

It is a fact that nearly every demographic is now represented on social media, the ways that the different demographics engage with brands in the social space is quite different. New data out from Sprout Social explains these differences. ... >>

BizReport | Social Marketing February 16, 2017

Expert: 'Likes' aren't the value of social

Lots of companies measure how many mentions brands get on social media, the assumption being that more is better. But Austin-based Affinity Answers argues that just "likes" do not surface the true value of social interaction for brands. We asked... >>

BizReport | Social Marketing August 18, 2016

Study: People are annoyed with brands in social

When it comes to how brands are acting in the social space, a majority of consumers are annoyed. That's the takeaway from new Sprout Social data which finds that 60% of consumers are annoyed with how brands conduct themselves in... >>

BizReport | Social Marketing July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after... >>

BizReport | Social Marketing June 16, 2016

Study: Movie-watchers engaged by Twitter

While some experts insists the shortened attention span of social network Twitter may not be great for advertisers, one new report suggests highly targeted Twitter-based campaigns may be working, especially in one vertical. ... >>

BizReport | Social Marketing June 02, 2016

Expert: Why differences between socnets matter

Recently, a report made round citing the difference B2B brands were finding between social networks LinkedIn and Instagram - primarily, that Instagram was a better engager than the business-minded social network. One expert weighs in on the importance, for brands,... >>

BizReport | Social Marketing December 23, 2015

Expert: Social success means social focus

Social marketing is one space in which brands need to have a strategy and a focus. That's according to one expert who believes social, especially social commerce, will have a strong 2016. Here are three tips to get your social... >>

BizReport | Social Marketing April 10, 2015

Study: Car buyers influenced by social media

Add another product category that is being pushed along by social media: auto buying. According to new data out from Crowdtap most in-market auto buyers are influenced along their path to purchase by social media.... >>

BizReport | Advertising February 19, 2015

Neustar: Trends to watch in mobile, social, video

Neustar recently released the 2015 Media Intelligence Report, which breaks down trends in the digital space so that brands can ensure their strategies are in tact. One Neustar expert is breaking down how mobile, video and social will impact brands... >>

BizReport | Social Marketing December 19, 2014

Top 3 social trends to watch in 2015

As quickly as mobile and video are changing, the social landscape is also changing - and influencing those sectors of the online space. One expert believes savvy marketers can gain from social media in 2015, if they are prepared.... >>

BizReport | Social Marketing September 24, 2014

Report: The sharing, buying connection

Turns out sharing via social media has a strong connection to later purchases, at least for one demographic. Researchers with ShareThis have found that for Millennials sharing and buying are very closely linked.... >>

BizReport | Social Marketing July 16, 2014

Study: Most Americans learn big news via socnets

Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more... >>

BizReport | Social Marketing May 15, 2014

Forecast: SocMedia Ad Revs to skyrocket

Look for enhanced targeting to begin pushing more ad dollars into the social space. That is the takeaway from a new forecast from BIA/Kelsey Group, which indicates ad revenues from social media will push past the $18 billion mark over... >>

BizReport | Social Marketing January 27, 2014

Report: Facebook dominates, others catching up

Facebook is the grandfather of the social networking space, at this point, and it's still a dominant force. But, according to new data from the Global Web Index, other social networks are catching up to Facebook.... >>

BizReport | Social Marketing September 18, 2013

Social too time-consuming for SMBs?

Small businesses may know the value of social for reaching local shoppers, but that doesn't mean they have the time to do social 'right'. Because of that, many are looking to outsource social responsibilities. That, according to new data out... >>

BizReport | Social Marketing August 28, 2013

3 Questions with Anametrix's Pelin Thorogood

We all know that consumers browse, shop and buy today across numerous digital and traditional channels - using whatever device is at hand. That's made the marketer's job much more complex. That complexity comes not just because of the proliferation... >>

BizReport | Social Marketing August 16, 2013

Top 3 tips for influencer-geared campaigns

The social space is ripe with consumers who are engaging with brands. But how can the brand repay those advocates to share product launches, offer information to their followers and otherwise spread the word? In some cases, a simple 'thank... >>

BizReport | Research July 29, 2013

App users want discounts, finds report

When it comes to downloading a branded app, don't expect to find a lot of mobile users playing dress up or clicking through games. According to new data out from thinktank Ipsos, most branded app users in the US are... >>

BizReport | Social Marketing July 02, 2013

Are SMBs up to speed on social?

Small businesses are among the first to try new, cost-effective platforms. Over the past two years there has been a significant uptick in the number of branded social profiles on Facebook, Twitter and LinkedIn, but new data out from Constant... >>

BizReport | Mobile Marketing June 03, 2013

How a multi-channel social, mobile approach can benefit brands

Consumers have embraced new technologies and digital media. On average, Americans spend 2.7 hours per day socializing on their mobile devices. This is over twice the amount of time they spend eating, and over one third of the time they... >>

BizReport | Social Marketing May 10, 2013

How to get more from social

The social space is an ever-evolving, complicated place for brands to be. But, for brands willing to invest the time, social can lead to highly engaged, loyal consumers. Here's how: ... >>

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