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BizReport | Social Marketing October 19, 2018

Study: Influencers pushing more products

While influencers aren't pushing thousands upon thousands of product dollars, they are beginning to push more purchases. That's the word from new IZEA research which finds that about one-third of social media users have purchased a product because of an... >>

BizReport | Social Marketing February 19, 2018

How to update your social marketing creative processes

Social media is now a dominant part of every successful brand's ad mix. We talked to Adaptly president Sean O'Neal to see what marketers need to do to maximize their results. ... >>

BizReport | Social Marketing January 15, 2018

Experts weigh in on Facebook's 'no ad' announcement

On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers.... >>

BizReport | Social Marketing January 05, 2018

How to build a robust social strategy

Social networks have grown to be an important part of any brand's strategy, for both customer service and for social selling. We spoke to a social marketing expert about how brands can improve their social strategy while ensuring social presence... >>

BizReport | Social Marketing December 15, 2017

What FB Messenger opening to ads means to marketers

Facebook's recent move to allow direct marketing to consumers through their messaging app surprised many in the digital sector, not the least of whom are the customers themselves. Many wonder what this move means for them, and for advertisers, the... >>

BizReport | Advertising December 14, 2017

Expert IDs tech trends to watch for 2018

Tech continues to change the way marketers approach their customers. From chatbots to voice assist, one expert identifies ways tech will change how marketers engage in the new year. ... >>

BizReport | Social Marketing October 02, 2017

How social affinity can up your ad game

Analyzing social actions - like Facebook 'likes' - is important, but marketers need to take this kind of analysis even further, according to one expert. AffinityAnswers is diving deeper into the social sphere to discover 'social affinity', which can tell... >>

BizReport | Social Marketing August 09, 2017

Top 4 trends to watch in social

Social networking is changing the way consumers around the globe find and share products and brands, and that makes it a place businesses need to be. The key is to know how to make social an integrated part of the... >>

BizReport | Social Marketing July 04, 2017

Top 3 reasons to add chatbots to your social media

While most people consider chatbots key for customer support, many brands only have these options within their own websites. But, according to one expert, chatbots should also be used within brands' social media. Here's why. ... >>

BizReport | Social Marketing June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. ... >>

BizReport | Social Marketing June 20, 2017

Trends to watch in social

Live video, original images, user generated graphics. Knowing what to use as a brand in the social space can be difficult. Here are a few trends to watch. ... >>

BizReport | Social Marketing May 16, 2017

Top trends to watch in social

As more businesses tune in to social, it can become harder for them to connect with consumers in the same way. Here are three trends brands should follow to be more effective in the social space. ... >>

BizReport | Social Marketing April 26, 2017

Expert: Why B2Bers need social

The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking... >>

BizReport | Social Marketing April 06, 2017

Expert: How brands can engage with SnapChat

New data out from Toluna breaks down on different demographics are engaging with the SnapChat platform, for example, 31% of US users are talking to friends via the app, but 41% are using it to follow celebrities. Toluna's CEO breaks... >>

BizReport | Social Marketing April 03, 2017

Report IDs differences in how people connect on SnapChat

There continues to be a lot of buzz around socnet SnapChat, but while people are talking about it, the social network remains an enigma for many brands. ... >>

BizReport | Social Marketing February 23, 2017

Report IDs differences in how people use social

It is a fact that nearly every demographic is now represented on social media, the ways that the different demographics engage with brands in the social space is quite different. New data out from Sprout Social explains these differences. ... >>

BizReport | Social Marketing February 16, 2017

Expert: 'Likes' aren't the value of social

Lots of companies measure how many mentions brands get on social media, the assumption being that more is better. But Austin-based Affinity Answers argues that just "likes" do not surface the true value of social interaction for brands. We asked... >>

BizReport | Social Marketing August 18, 2016

Study: People are annoyed with brands in social

When it comes to how brands are acting in the social space, a majority of consumers are annoyed. That's the takeaway from new Sprout Social data which finds that 60% of consumers are annoyed with how brands conduct themselves in... >>

BizReport | Social Marketing July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after... >>

BizReport | Social Marketing June 16, 2016

Study: Movie-watchers engaged by Twitter

While some experts insists the shortened attention span of social network Twitter may not be great for advertisers, one new report suggests highly targeted Twitter-based campaigns may be working, especially in one vertical. ... >>

BizReport | Social Marketing June 02, 2016

Expert: Why differences between socnets matter

Recently, a report made round citing the difference B2B brands were finding between social networks LinkedIn and Instagram - primarily, that Instagram was a better engager than the business-minded social network. One expert weighs in on the importance, for brands,... >>

BizReport | Social Marketing December 23, 2015

Expert: Social success means social focus

Social marketing is one space in which brands need to have a strategy and a focus. That's according to one expert who believes social, especially social commerce, will have a strong 2016. Here are three tips to get your social... >>

BizReport | Social Marketing April 10, 2015

Study: Car buyers influenced by social media

Add another product category that is being pushed along by social media: auto buying. According to new data out from Crowdtap most in-market auto buyers are influenced along their path to purchase by social media.... >>

BizReport | Advertising February 19, 2015

Neustar: Trends to watch in mobile, social, video

Neustar recently released the 2015 Media Intelligence Report, which breaks down trends in the digital space so that brands can ensure their strategies are in tact. One Neustar expert is breaking down how mobile, video and social will impact brands... >>

BizReport | Social Marketing December 19, 2014

Top 3 social trends to watch in 2015

As quickly as mobile and video are changing, the social landscape is also changing - and influencing those sectors of the online space. One expert believes savvy marketers can gain from social media in 2015, if they are prepared.... >>

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