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BizReport | Social Marketing May 16, 2013

Social optimization pushed through Compass Labs addition

This week social marketing platform Compass Labs has pushed out a new addition to their suite of tools, adding real time social optimization capabilities for their clients. Called the Social Advertising Optimizer, the tool manages ad bids in real time... >>

BizReport | Social Marketing May 07, 2013

Marin upgrades Facebook ad options

Advertising within the Facebook infrastructure has been an option for brands for a couple of years now, but upgrades to Marin Software may help Facebook marketers increase revenue drawn from the social network.... >>

BizReport | Advertising April 02, 2013

Release integrates Open Graph, for better Facebook insights

Rio SEO has released an upgrade to their search and social marketing toolset that will input some social data, helping local businesses get a better picture of their shoppers. Called the Rio SEO Local Search Optimizer, the tool integrates Facebook's... >>

BizReport | Advertising March 29, 2013

Platform tracks conversions through social space

With all the talk of how many shoppers are looking to social it makes sense for brands not only to be in social but to understand what is happening with social commerce. To that end Compass Labs has release the... >>

BizReport | Social Marketing March 27, 2013

140 Proof adds sharing options to social suite

Pinterest has more consumers than ever window shopping. Through the social network shoppers pin favorite brands, sayings or other images to boards and share then with their friends. Now 140 Proof has added Pinterest sharing capabilities to its social marketing... >>

BizReport | Social Marketing March 18, 2013

Visible Technologies upgrades social media tools

As more businesses turn to the social space to engage with shoppers, upgraded tools from Visible Technologies may help make those connections. This month the company has released updates to their Visible Intelligences platform, set up to help businesses better... >>

BizReport | Social Marketing March 11, 2013

Releases offer in-depth social analysis

In the social space, analysis is nearly as important as reach. At least half the population is now active in the social space, giving brands a better chance at engaging - if the right analysis tells them how social consumers... >>

BizReport | Social Marketing February 26, 2013

Solution offers real time answers for social brands

The social space is ripe with information about consumer groups, new products and other news. The problem with the social space is that it moves so fast by the time a brand picks up on a trend, that trend might... >>

BizReport | Advertising December 28, 2012

Unmetric, Bizo release plans to help brands in 2013

A new book and a social monitoring platform may help brands better compete by creating universal strategies and monitoring the social space.... >>

BizReport | Social Marketing October 08, 2012

Social additions should increase brand engagement

Two new additions to the social space could change the way brands engage through social. The first is an influencer tool for use within LinkedIn, the other a tool to measure Pinterest interests.... >>

BizReport | Social Marketing August 23, 2012

Social releases to ease the way for marketers

Two new releases in the social space are set up to help marketing teams better adapt to the social space. One will help with transitions from campaign creation to analysis while the other will release a marketing suite to brands... >>

BizReport | Social Marketing August 10, 2012

Visible updates offer dashboards, analysis, workspaces

The social space is getting an upgrade - at least from one social platform. This week Visible Technologies updates their VI Platform to include multiple dashboards and workspaces as well as expanded analytics to give brands in the social sphere... >>

BizReport | Social Marketing June 19, 2012

VerticalResponse unveils social toolset

A new suite of social marketing tools could help smaller businesses compete in the social space. From VerticalResponse, the social offering can help extend the reach of online campaigns by allowing SMBs to create, launch and tweak campaigns across online... >>

BizReport | Social Marketing May 03, 2012

Two new social solutions may increase interactions

Social marketing efforts continue to grow this year, but just launching a campaign or branded profile page is only the beginning. Two new releases in the social space should help brands monitor, analyze and track social campaigns so that changes... >>

BizReport | Social Marketing September 22, 2010

comScore launches social monitoring tool

It seems every marketer is getting involved in social media. The truth is, though, that although most brands and marketers are interested in social, many are standing back because of the measurement tools. Specifically the lack of measurement available in... >>

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