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BizReport | Social Marketing September 25, 2020

What Facebook's IDFA change means for publishers

Recently Facebook announced the IDFA would end, and could result in a loss of about half of publishers revenue through Facebook's Audience Network. This is raising many questions about not only first-party data but third-party, how the digital space can... >>

BizReport | Social Marketing August 28, 2020

Brands: Top tips to hack Pinterest for growth

Pinterest has long been the place of randomly scrolling for pretty pictures or the platform in which publishers could pair a picture with a link to drive relevant traffic. But the Pinterest times have changed and now consumers are seeking... >>

BizReport | Social Marketing August 24, 2020

How to use social to engage

Since businesses and workplaces shuttered in the spring because of the Coronavirus pandemic there has been a strong upsurge in the use of social media. People are using social not only to stay connected with friends or family but to... >>

BizReport | Social Marketing August 19, 2020

Study: Social marketing must share values to engage

New data out from Sprout Social underlines an important change in the social space since the COVID-19 pandemic began shuttering stores: people will reward brands that share their values.... >>

BizReport | Social Marketing August 11, 2020

Study finds fundamental changes in how social media is used

Over the course of the pandemic, social media use has changed and the changes are being felt by both social media consumers and content creators/brands. According to new data out from Influenster, a Bazaarvoice company, about half of content creators... >>

BizReport | Social Marketing May 22, 2020

How COVID-19 has halted Influencer marketing - and what to do about it

Over the past 18 months influencer marketing has gone from a new 'let's give this a try' to a full-blown advertising strategy for many brands. But, with the pandemic continuing to rage across the globe, influencer campaigns have all but... >>

BizReport | Social Marketing September 20, 2019

Study finds negativity prevalent for brands on Facebook

Consumers may still be flocking to social media in droves, but for businesses the social space can be a tough place to navigate. Especially in light of new data out this week from Information Systems Research; their new data indicates... >>

BizReport | Social Marketing September 11, 2019

How brands can improve their social status

Social is becoming more important to merchants and brands by the day, but many brands are still unsure how to best use social or how to develop a social strategy that represents their brand well. We spoke with a social... >>

BizReport | Social Marketing August 22, 2019

Top 3 tips to a strong social media response

Upset and annoyed consumers are increasingly turning to social media to air their beefs with brands and marketers. And, while many brands do respond to these consumers most don't have a specific strategy in place to help control the damage.... >>

BizReport | Social Marketing August 15, 2019

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers - those paid or otherwise compensated - for posting about a specific brand's products. Some... >>

BizReport | Social Marketing August 05, 2019

Expert: How 'deepfakes' can harm businesses

Social media and influencer marketing have opened new doors for many brands, making it easier to get a handle on what their core customers like - and what they don't. But, social media isn't free of issues and one of... >>

BizReport | Social Marketing July 25, 2018

How to win with social content

While marketers have long known how to create great content for ad campaigns and email, social media content has proven to be a more difficult sell. One expert sheds light on how marketers can begin updating their social content strategy... >>

BizReport | Social Marketing June 12, 2018

Expert: What businesses need to understand about hashtags

When it comes to social media, consumers love hashtags. The problem, for brands, is that in many cases consumers are more apt to use a brand's hashtags than a brand's handle, making it harder for other consumers to find the... >>

BizReport | Search Marketing January 26, 2018

Expert: Why better understanding of Google, Facebook is key for marketers

Most of consumers' online time is spent with two Internet giants: Google and Facebook. What's more, roughly 60% of the digital ad spent is also spent with these two behemoths. That, according to one expert, is why marketers need a... >>

BizReport | Social Marketing January 15, 2018

Experts weigh in on Facebook's 'no ad' announcement

On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers.... >>

BizReport | Social Marketing January 05, 2018

How to build a robust social strategy

Social networks have grown to be an important part of any brand's strategy, for both customer service and for social selling. We spoke to a social marketing expert about how brands can improve their social strategy while ensuring social presence... >>

BizReport | Advertising archives December 14, 2017

Expert IDs tech trends to watch for 2018

Tech continues to change the way marketers approach their customers. From chatbots to voice assist, one expert identifies ways tech will change how marketers engage in the new year. ... >>

BizReport | Social Marketing December 06, 2017

Top 3 tips to improve social marketing

Whether marketers have a physical store or do all business digitally, social media is an increasingly important want to connect with customers. The problem is that many marketers continue to struggle with the right balance of social content. Here are... >>

BizReport | Advertising archives November 24, 2017

Marketers: Create seamless, social campaigns

Two new reports out shed light on how more marketers can engage across digital: first, by creating seamless, omni-channel campaigns, and then, by going social. ... >>

BizReport | Social Marketing August 30, 2017

Teens leaving Facebook? Here's how brands can reach them.

According to data from eMarketer, teens are leaving Facebook in droves for social media sites like SnapChat and Instagram. This is a problem for business who have focused solely on Facebook, and are now left without an audience for their... >>

BizReport | Social Marketing August 09, 2017

Top 4 trends to watch in social

Social networking is changing the way consumers around the globe find and share products and brands, and that makes it a place businesses need to be. The key is to know how to make social an integrated part of the... >>

BizReport | Social Marketing June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. ... >>

BizReport | Social Marketing June 20, 2017

Trends to watch in social

Live video, original images, user generated graphics. Knowing what to use as a brand in the social space can be difficult. Here are a few trends to watch. ... >>

BizReport | Social Marketing February 15, 2017

Study IDs best practices for brands entering SnapChat

While Facebook remains the king of social networks, Twitter and Instagram are steadily growing, and newcomer SnapChat is showing signs of becoming a must-use as well. Researchers with Snaplytics have looked into who is using the new social network, and... >>

BizReport | Social Marketing August 18, 2016

Study: People are annoyed with brands in social

When it comes to how brands are acting in the social space, a majority of consumers are annoyed. That's the takeaway from new Sprout Social data which finds that 60% of consumers are annoyed with how brands conduct themselves in... >>

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