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BizReport | Advertising December 14, 2017

Expert IDs tech trends to watch for 2018

Tech continues to change the way marketers approach their customers. From chatbots to voice assist, one expert identifies ways tech will change how marketers engage in the new year. ... >>

BizReport | Social Marketing December 06, 2017

Top 3 tips to improve social marketing

Whether marketers have a physical store or do all business digitally, social media is an increasingly important want to connect with customers. The problem is that many marketers continue to struggle with the right balance of social content. Here are... >>

BizReport | Advertising November 24, 2017

Marketers: Create seamless, social campaigns

Two new reports out shed light on how more marketers can engage across digital: first, by creating seamless, omni-channel campaigns, and then, by going social. ... >>

BizReport | Social Marketing August 30, 2017

Teens leaving Facebook? Here's how brands can reach them.

According to data from eMarketer, teens are leaving Facebook in droves for social media sites like SnapChat and Instagram. This is a problem for business who have focused solely on Facebook, and are now left without an audience for their... >>

BizReport | Social Marketing August 09, 2017

Top 4 trends to watch in social

Social networking is changing the way consumers around the globe find and share products and brands, and that makes it a place businesses need to be. The key is to know how to make social an integrated part of the... >>

BizReport | Social Marketing June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. ... >>

BizReport | Social Marketing June 20, 2017

Trends to watch in social

Live video, original images, user generated graphics. Knowing what to use as a brand in the social space can be difficult. Here are a few trends to watch. ... >>

BizReport | Social Marketing February 15, 2017

Study IDs best practices for brands entering SnapChat

While Facebook remains the king of social networks, Twitter and Instagram are steadily growing, and newcomer SnapChat is showing signs of becoming a must-use as well. Researchers with Snaplytics have looked into who is using the new social network, and... >>

BizReport | Social Marketing August 18, 2016

Study: People are annoyed with brands in social

When it comes to how brands are acting in the social space, a majority of consumers are annoyed. That's the takeaway from new Sprout Social data which finds that 60% of consumers are annoyed with how brands conduct themselves in... >>

BizReport | Social Marketing April 28, 2016

How brands can better manage social

One of the earliest strategic marketing partners to Facebook and Twitter, Adaptly participated in the Ads API beta programs for both Pinterest and Instagram in 2015. The company developed API-based marketing products for these betas and now has one of... >>

BizReport | Social Marketing April 05, 2016

Expert IDs how brands can better use Facebook, Twitter to connect

Customer service is increasingly driven by where and how consumers want to work with companies to resolve issues. Currently, that space is social because of its self-serve nature. How can brands ensure their social customer service is on point? One... >>

BizReport | Advertising January 15, 2016

3 Tips to improve brand interaction

Engagement is key to conversion. But did you know interaction is key to engagement? According to the Sprout Social Q4 2015 Index, shoppers are 7 times more likely to engage with branded promotions if they've previously interacted with that brand.... >>

BizReport | Social Marketing September 16, 2015

Top 3 tips for a better social strategy

The social space requires a different kind of approach than other advertising. People there don't necessarily want straight-up ads, they want content, engagement and something special. Here are our top three tips for a better social commerce strategy. ... >>

BizReport | Social Marketing September 10, 2015

Kenshoo: Are Instagram Ads worth it?

Instagram has signed on several top tier advertisers and platforms to their new Ads API, and now some early results are coming in from those campaigns. According to Kenshoo data the average cost-per-install is $6.30 while the average click-thru is... >>

BizReport | Social Marketing August 10, 2015

Top 3 tips to use social tech to manage documents

Filing cabinets are so 2010, and no one is still using accordion files. But document management is still a challenge for many executives. According to one expert social technology can be a big asset in the management of business documents.... >>

BizReport | Social Marketing June 25, 2015

Expert: How to measure social endeavors

Marketing on social media has huge potential to be both extremely targeted and to reach hundreds of thousands, if not millions of people. It can be cost-effective and can be done from anywhere. One expert offers advice on how brands... >>

BizReport | Social Marketing June 23, 2015

Expert: How to use social media to engage

Social media can connect brands directly to their consumers - through customer service, through deals and product launches. One expert offers his top 3 tips to deepen the connection between brands and shoppers. ... >>

BizReport | Social Marketing June 12, 2015

Top 3 tips for brands using Facebook Instant Articles

With Facebook holding such a controlling share of social media it is no wonder businesses flock to the social network. But, Facebook can be hard to navigate. There are Pages and Profiles, Events, Sponsored Stories. And the latest - Facebook... >>

BizReport | Social Marketing October 31, 2014

Top tips to capitalize on social apps

Using social media to connect online is the most popular use of smartphone apps today, above entertainment, shopping, news and even games according to some experts. U.S. smartphone users spend 14 hours in social media apps for every hour they... >>

BizReport | Social Marketing May 14, 2014

What shoppers want from social brands

Social media is like speed dating - a lot can go right. And a lot can go wrong between the brand and the shopper. What is the best way to approach those shoppers without being too friendly or too business... >>

BizReport | Social Marketing April 14, 2014

Studies: Social pushing engagement

Two new studies may have more brands reaching for the social space in their next campaigns and strategy meetings. According to details from Lithium Technologies, their community-based networks are driving revenue while data out from CRE indicates more consumers are... >>

BizReport | Social Marketing November 25, 2013

Top 3 tips to create better Instagram ads

As more people become familiar with social media ads - and also begin tuning them out - businesses are pushing to catch up and create a better customer experience with the ads served. But, there can be backlash if brands... >>

BizReport | Social Marketing October 14, 2013

Top 4 tips to improve social presence

A recent study from Harris Interactive and MyLife shows we are using social networks more now than ever. More than 350 million images are uploaded to Facebook daily while the average Facebook user makes at least 30 posts per month.... >>

BizReport | Social Marketing October 10, 2013

How to better engage advocates

Shoppers aren't just making purchase decisions in store aisles, many are checking up on products and brands through social media, review sites and by questioning trusted friends. Many of these 'trusted' sources are online brand advocates. One expert explains how... >>

BizReport | Social Marketing September 02, 2013

Top tips to help integrate ads, social media

Social media may be where the customers are online, but the space is becoming an ever-trickier platform for many businesses. How many posts are too many? How can they create more meaningful conversations? And how can all that data be... >>

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