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BizReport | Advertising April 02, 2021

Top 4 tips to build community from virtual events

As variants from the COVID-19 pandemic continue to circle the globe and businesses try alternative ways to reach shoppers, virtual events are becoming a hot commodity. But, a virtual event doesn't have to be a one-time-only thing. Virtual events can... >>

BizReport | Social Marketing March 17, 2021

Reports: What shoppers want - and don't - from social commerce

While a growing number of shoppers may be comfortable clicking through ads on social networks to find their latest gadget, that doesn't mean they want brands to go all-in on social marketing, forsaking other domains. That is a key takeaway... >>

BizReport | Social Marketing March 10, 2021

Breaking down Social: Ads on IG more engaging that other social networks

An ever-increasing portion of brands digital advertising budgets is going to social networks, either in the form of specific ad campaigns, efforts with influencer collaborations, or a social destination for customer service. But, according to new data out from SocialInsider,... >>

BizReport | Social Marketing February 15, 2021

Report: 15 new users for social every second

There was a sharp uptick in social media usage throughout 2020, perhaps because of the global lockdowns that sent people to the digital space for interaction. According to data out from Hootsuite and We Are Social the social space grew... >>

BizReport | Social Marketing January 28, 2021

DataVisor: High fraud rates in social networks

Fraud has not taken a holiday during the coronavirus pandemic, quite the opposite. Fraud rates have increased throughout the digital space, according to one new report, as fraudsters have sought to take advantage of gaps in protection that have been... >>

BizReport | Social Marketing December 28, 2020

Top 4 tips to improve influencer marketing strategy

If 2020 has shown only one thing it is this: influencer marketing must become an integral piece of brands' social marketing campaigns. According to data out from Tomoson, brands make about $6.50 for every $1 spent on influencer campaigns. The... >>

BizReport | Social Marketing December 25, 2020

How to improve social marketing efforts in 2021

Social media has come to be an important part of marketers' efforts to reach consumers because of the coronavirus pandemic, and as many shoppers have taken to online shopping it's time for brands and marketers to up their social media... >>

BizReport | Social Marketing December 22, 2020

Forecast: Social media ad spend to push $105b

Look for more marketers to push ad dollars into the social space in 2021. That is a key takeaway from a new advertising forecast that suggests the social media ad spend could skyrocket by about 15% in 2021. If so,... >>

BizReport | Social Marketing November 27, 2020

Top 3 tips to improve brand value using social media

Social marketing has become an integral part of brands' digital strategy. Social gives brands the ability to get personal with customers, to have conversations and answer questions. But social can also be fraught with technical issues. Here are three tips... >>

BizReport | Social Marketing November 20, 2020

Brands: How to use social to drive digital transformation

According to Hootsuite's Social Transformation Report, 66% of organizations agreed that their social programs helped them prepare for broader digital transformation. There are several different strategies brands can adopt to accomplish this. ... >>

BizReport | Social Marketing November 18, 2020

Expert: How to improve social strategy

Social marketing has perhaps never been as important to a brand as in 2020 when consumers were locked down during a worldwide pandemic. But, there remain friction points between consumers and brands within the social space. We asked a digital... >>

BizReport | Social Marketing November 10, 2020

Expert: How to take back data control

Since The Social Dilemma documentary came out, and since many brands took a step back from social platforms in the wake of social justice issues in the US, many have wondered what is next. How do brands, who have put... >>

BizReport | Advertising November 05, 2020

Top 4 tips to a winning holiday strategy in 2020

2020 has not been easy for merchants or brands in any corner of the world, but that doesn't mean the upcoming holiday season must be a bust. There are strategies that can be taken that can help brands - and... >>

BizReport | Social Marketing October 30, 2020

Reports: Social, search spend trending back up

After many brands and marketers pulled digital ad spending in the wake of the COVID- 19 pandemic in the first half of the year, that spend is now trending back up. That's the word from new Kenshoo data which finds... >>

BizReport | Social Marketing October 28, 2020

Study finds more brands trust social to deliver customers

More and more businesses are turning to social networks to reach their customer base. That is a key takeaway from new Altimeter Research and Hootsuite data which finds, among other things, that 80% of brands believe social media helps them... >>

BizReport | Social Marketing October 20, 2020

Expert: How live events can work with digital strategy

One of the biggest buzz phrases for 2020, other than lockdown, has been digital transformation. But, as more and more people turn online for shopping and entertainment because of coronavirus lockdowns the digital transformation of brands has become even more... >>

BizReport | Social Marketing September 25, 2020

What Facebook's IDFA change means for publishers

Recently Facebook announced the IDFA would end, and could result in a loss of about half of publishers revenue through Facebook's Audience Network. This is raising many questions about not only first-party data but third-party, how the digital space can... >>

BizReport | Advertising September 18, 2020

How political ads are changing in 2020

With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the... >>

BizReport | Social Marketing September 10, 2020

Expert: After pausing a campaign, here's how to re-engage consumers

From Black Lives Matter to police reform to election interference, many social justice workers have decried social networks' apparent lack of empathy toward values they hold dear. What's more, many businesses have joined in, taking their media spend away from... >>

BizReport | Social Marketing September 08, 2020

Expert: Why social marketers are pressing pause

Social networks have seen a sharp uptick in usage over the past six months, for both simple conversations and people using social media to find news and entertainment. However, there are some who say that the large social networks aren't... >>

BizReport | Social Marketing August 28, 2020

Brands: Top tips to hack Pinterest for growth

Pinterest has long been the place of randomly scrolling for pretty pictures or the platform in which publishers could pair a picture with a link to drive relevant traffic. But the Pinterest times have changed and now consumers are seeking... >>

BizReport | Social Marketing August 24, 2020

How to use social to engage

Since businesses and workplaces shuttered in the spring because of the Coronavirus pandemic there has been a strong upsurge in the use of social media. People are using social not only to stay connected with friends or family but to... >>

BizReport | Advertising August 21, 2020

How to tweak ad campaigns for 2020 holiday season

With the back-to-school season in full swing, even if some schools are undecided on exactly how to teach during a pandemic, some marketers are struggling to figure out what parents - and kids - are looking for. Smart marketers have... >>

BizReport | Social Marketing August 19, 2020

Study: Social marketing must share values to engage

New data out from Sprout Social underlines an important change in the social space since the COVID-19 pandemic began shuttering stores: people will reward brands that share their values.... >>

BizReport | Social Marketing August 11, 2020

Study finds fundamental changes in how social media is used

Over the course of the pandemic, social media use has changed and the changes are being felt by both social media consumers and content creators/brands. According to new data out from Influenster, a Bazaarvoice company, about half of content creators... >>

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