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BizReport | Social Marketing November 18, 2019

Expert: How to use social to increase holiday conversions

With just over a week until Thanksgiving and the official kick-off to the holiday buying season, there is still time for merchants to make final tweaks to maximize holiday revenue. Especially on the social front. Here's how: ... >>

BizReport | November 12, 2019

Reports: How mobile, social will impact 2019 holidays

Three new reports point to social being especially important for merchants and brands this holiday season. In fact, about half (48%) of shoppers say they are open to buying gifts they see on their favored social media channels. And, with... >>

BizReport | Advertising November 07, 2019

Report: Fraud will cost brands, marketers during 2019 holidays

While more consumers will be shopping this holiday season, so will cyber criminals and their actions could cost merchants and brands. According to new data out from Arkose Labs fraud attacks increased about 30% during Q3 of 2019, and much... >>

BizReport | Advertising November 04, 2019

Forecast: Global ad spend to push $1.3T in 2020

Look for a good-sized increase in advertising spending in the new year. That's the word from PQ Media's Global Advertising & Marketing Revenue Forecast, which predicts that the overall ad spend will increase nearly 5% to hit at least $1.3... >>

BizReport | Social Marketing September 20, 2019

Study finds negativity prevalent for brands on Facebook

Consumers may still be flocking to social media in droves, but for businesses the social space can be a tough place to navigate. Especially in light of new data out this week from Information Systems Research; their new data indicates... >>

BizReport | Advertising September 17, 2019

Expert: How brands can embrace emojis for engagement

There are movies about them, kids text primarily in them, and new studies have shown that emojis can even be good for business. The key, of course, is knowing when - and how - to use emojis effectively with a... >>

BizReport | Social Marketing September 13, 2019

Top 3 tips to improve branded Instagram strategy

Facebook may still be the biggest, but Instagram is quickly becoming a favorite for consumers to find new products. And they aren't looking for highly curated campaign images. Instead, they're looking to influencers to find the best new products. Here... >>

BizReport | Social Marketing September 11, 2019

How brands can improve their social status

Social is becoming more important to merchants and brands by the day, but many brands are still unsure how to best use social or how to develop a social strategy that represents their brand well. We spoke with a social... >>

BizReport | Advertising September 06, 2019

Studies reveal keys to video engagement

Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space.... >>

BizReport | Social Marketing August 29, 2019

Study: Fraud a big problem in social

A new report out this week from Arkose Labs points to a big problem in the social space: that of fraud. According to their research fraudsters are targeting social by both using social logins fraudulently and by creating fraudulent social... >>

BizReport | Advertising August 27, 2019

Studies: Content, personalization a problem for merchants

There is a disconnect between consumers and marketers and that disconnect is in the content. That is a key takeaway from new data which shows that while marketers know they need strong, personalized content they struggle with creating that personalization.... >>

BizReport | Social Marketing August 26, 2019

Expert: How Instagram's Explore could impact brands

Instagram's Explore is setting the social platform up for even more ecommerce content. The move could help Instagram become a full funnel platform - giving consumers the ability to discover and purchase products in one place. But, some IG influencers... >>

BizReport | Social Marketing August 22, 2019

Top 3 tips to a strong social media response

Upset and annoyed consumers are increasingly turning to social media to air their beefs with brands and marketers. And, while many brands do respond to these consumers most don't have a specific strategy in place to help control the damage.... >>

BizReport | Social Marketing August 15, 2019

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers - those paid or otherwise compensated - for posting about a specific brand's products. Some... >>

BizReport | Blogs & Content August 13, 2019

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces... >>

BizReport | Social Marketing August 05, 2019

Expert: How 'deepfakes' can harm businesses

Social media and influencer marketing have opened new doors for many brands, making it easier to get a handle on what their core customers like - and what they don't. But, social media isn't free of issues and one of... >>

BizReport | Social Marketing July 29, 2019

Study: 'Finfluencers' costing brands billions

You've heard of influencers but how about 'finfluencers' - i.e. Fake Influencers? It's a relatively new problem for brands in the social space, but one that is already costing billions. According to new data out from CHEQ, about 15% of... >>

BizReport | Advertising July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of... >>

BizReport | Advertising July 02, 2019

How SMBs can save marketing budgets

The average SMB spends at least 4% of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most... >>

BizReport | Loyalty Marketing June 27, 2019

Study: Trust key to engagement

There is a growing divide between retailers and consumers and the divide is centered on trust and communication. Researchers with Yes Marketing found only 7% of consumers believe brands do not contact them often enough while more than one-third say... >>

BizReport | Advertising June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and... >>

BizReport | Social Marketing June 10, 2019

Expert: How social is impacting ecommerce

Marin Software has released their Q1 2019 Benchmarks report, and among the more interesting findings is this: more merchants and retailers are investing in stoppable content for social media. This influx of cash is likely due to consumers' continuing interest... >>

BizReport | Social Marketing June 07, 2019

How to optimize both social media and messaging apps

Both social media and messaging apps are ways to give consumers more and better access to their favorite businesses, but when it comes to strategies, these two entities are quite different. Here's how brands can optimize both social media and... >>

BizReport | Social Marketing June 04, 2019

How to determine if your business needs social media or messaging

Social media and messaging apps have seen quick adoption by consumers and some brands, but in some cases, businesses don't need both dedicated social media teams and messaging apps for customer service. Here's how to determine what your business needs.... >>

BizReport | Ecommerce May 27, 2019

Study: Businesses focused on ecommerce, pushing social for engagement

In a new report, indicators show that more businesses are focused on revenue growth through ecommerce sales, and to get that growth brands are increasing their digital ad spend. Specifically, they're increasing their investment in digital channels. ... >>

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