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BizReport | Social Marketing September 26, 2014

Parents prefer Facebook to Twitter for CPG brand social engagement

Which social channel is preferred by consumers for engaging with CPG brands? According to a new study from G/O Digital, it's Facebook.... >>

BizReport | Social Marketing September 25, 2014

Survey: More shoppers logging in via social

Social login has become the norm for many shoppers, but even as consumers use social networking profiles to login in to their favorite shopping hubs, they also want more detail about how their profile data will be used. ... >>

BizReport | Social Marketing September 25, 2014

Marketers give social the thumbs up for festive campaigns

Marketing software platform Offerpop has released data from a recent survey that shows brands plan to increase investment in social media this coming holiday season in a bid to drive sales.... >>

BizReport | Social Marketing September 24, 2014

Report: The sharing, buying connection

Turns out sharing via social media has a strong connection to later purchases, at least for one demographic. Researchers with ShareThis have found that for Millennials sharing and buying are very closely linked.... >>

BizReport | Blogs & Content September 15, 2014

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media,... >>

BizReport | Social Marketing September 15, 2014

Study: SMB's pushing the social media spend

Many small business owners are looking to the social space, specifically Facebook, to increase their profile locally. That's the word from researchers with BIA/Kelsey's Local Commerce Monitor 18 report, which finds SMBs are using social media more than any other... >>

BizReport | Social Marketing September 15, 2014

Facebook statuses - now you see them, now you don't

The social network is testing a feature that Snapchat users will be familiar with - statuses that disappear after a certain amount of time.... >>

BizReport | Social Marketing September 12, 2014

Top 3 tips to drive social gifting

Social networks have passed the flash-in-the-pan stage and are moving in to typical usage. Facebook and Twitter rule for casual usage but professional social networks with LinkedIn also get plenty of play and newcomers like Google+ are making an impact... >>

BizReport | Ecommerce September 11, 2014

How social gifting will change ecommerce

We've all done it - gone to Facebook and noticed a friend or family member's birthday...and quickly sent them a quick note rather than a card. Or even attached an online gift card to that message because we forgot to... >>

BizReport | Advertising September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms.... >>

BizReport | Advertising September 01, 2014

Facebook launches Event ads to appear in Newsfeeds

Events will be given more visibility on Facebook with the launch of new tools for advertisers that will boost awareness and, hopefully, attendance.... >>

BizReport | Social Marketing August 25, 2014

Social Roundup: Instagram analytics and a social management partnership

New to the social space: Instagram is beginning to roll out a suite of analytics tools that should give brands better insight into Instagram campaigns. Meanwhile, Viralheat is partnering to create a social media management solution for brands and advertisers.... >>

BizReport | Social Marketing August 25, 2014

Report: More BTS campaigns going social

One trend during this back to school (BTS) season has been the impact of social marketing. More brands are adding hashtags or encouraging the sharing of images across social media to propel their brands farther. Crowdtap is breaking down the... >>

BizReport | Advertising August 20, 2014

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. ... >>

BizReport | Mobile Marketing August 19, 2014

Mobile, not social, is the channel Millennials use to shop for cars

A recent study from AutoTrader.com finds that social media is not driving car purchases, with just 1% using such sites to buy a vehicle. Mobile, on the other hand, is becoming a significant car-buying channel, particularly among Millennials.... >>

BizReport | Ecommerce August 15, 2014

Retailers: The 3 trends that could change your year

With back to school shopping in full swing, many retailers are turning their attention to holiday promotions, sales and making sure their websites are ready for the showrooming and webrooming customers that will head their way. One expert tells us... >>

BizReport | Search Marketing August 14, 2014

Quarter of SMBs have no presence in local search results

Are small businesses doing enough to ensure success in an increasingly digital and social environment? Not really, according to new figures released this week by Marketecture. ... >>

BizReport | Mobile Marketing August 12, 2014

Expert Opinion: Mobile, social to finish 2014 strong

For the past 12 months mobile and social have made headlines as new properties and platforms came into the online space. now mobile and social are making headlines because of the advertising and targeting they provide advertisers. One expert believe... >>

BizReport | Advertising August 07, 2014

Expert Opinion: Why brands need a niche

Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. ... >>

BizReport | Social Marketing August 04, 2014

How mobile social can help brands

Here in the U.S. alone, 85 percent of consumers are leveraging mobile devices to access social sites. One expert offers insight into how brands can better connect.... >>

BizReport | Social Marketing August 01, 2014

Top 3 tips to harness dark social data

Properly attributing visits, clicks and shares across the online and social spaces allows brands to tailor their content marketing to create content with which their audience will engage. This also represents the best potential communities to connect with and can... >>

BizReport | Social Marketing July 31, 2014

How to tell if social is right for your brand

Many companies tend to use the term "social strategy" as if it is a catch-all for every platform available. But according to SAP while the social audience may be consistent, each social channel comes with a very specific set of... >>

BizReport | Social Marketing July 30, 2014

How dark social can impact brand

There is a new buzz phrase out there - dark social, and it refers to the sharing of digital content outside the usual social places. For example, Consumer A sharing a link with Friend B through Skype or IM rather... >>

BizReport | Ecommerce July 29, 2014

Retailers failing to maximize use of social shopping websites

Consumers today are increasingly discovering products via social commerce websites yet, according to new research from Kenshoo and DataPop, very few retailers are posting their products on such websites.... >>

BizReport | Social Marketing July 25, 2014

Forrester: Mobile social users more engaged, share more

A new Forrester study reveals that people that access social networking sites such as Facebook are far more likely to engage with a company's content on that site than desktop users. ... >>

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