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BizReport | Ecommerce March 09, 2017

Few top UK ecommerce sites offer social login

In an age where many consumers are suffering 'password fatigue', offering social login options can motivate sign-up to ecommerce websites. However, just four of the top 50 ecommerce websites in the UK offer social login, according to new research from... >>

BizReport | Social Marketing October 21, 2016

'Password fatigue' drives social login use

With most consumers experiencing 'password fatigue', social login use is growing in popularity. However, as Janrain's recent report reveals, the social login option creates its own concerns among consumers. ... >>

BizReport | Trends & Ideas July 21, 2015

Convenience drives rise in social login use

More Internet users than ever are putting aside privacy concerns and using social logins to log in to a website or mobile app, according to a recent study. ... >>

BizReport | Social Marketing January 07, 2015

Study: Facebook, Google+ preferred for social login

Over the past eighteen months social networks have morphed from a way consumers share pictures and stay in touch with friends to how they engage with retailers and brands. Yes, the sharing for life information is still key, but more... >>

BizReport | Social Marketing October 15, 2014

Janrain report tracks continuing rise in popularity of social logins

The popularity of social logins continues to grow, according to customer profile management firm Janrain's latest report, with Facebook's market share increasing for the second consecutive quarter.... >>

BizReport | Social Marketing October 06, 2014

Study: 56% use Facebook for social login

Social networks aren't just for sharing information with friends. That's the takeaway from new Login Radius data, which showing a growing number of consumers are also using social networks to login to other sites - ecommerce, email, etc.... >>

BizReport | Social Marketing September 25, 2014

Survey: More shoppers logging in via social

Social login has become the norm for many shoppers, but even as consumers use social networking profiles to login in to their favorite shopping hubs, they also want more detail about how their profile data will be used. ... >>

BizReport | Advertising August 20, 2014

Intent HQ: Consumers want brands to be honest and transparent about data collection

Being open and honest are important aspects of a personal relationship, and that goes for the relationship between a brand and consumers, too. A new infographic from Intent HQ provides insight into the hows and whys of honesty versus cookies.... >>

BizReport | Ecommerce April 23, 2014

Gigya: Facebook winning for logins

Social login continues to gain ground with consumers who don't want to remember one more password or create one more profile just to buy a pair of socks online. And it will likely surprise no one who is winning: Facebook.... >>

BizReport | Social Marketing February 24, 2014

Gigya records over 800 million social logins in 2013

Social media logins are becoming an increasingly popular way for Internet and mobile users to log in to their favorite websites as new data released by connected consumer management firm Gigya shows.... >>

BizReport | Social Marketing January 02, 2014

Janrain: Google gaining on Facebook

Over the past two years social login has been trending up with Facebook as a clear leader in the space. But new data just out from Janrain indicates a change in the tide. According to their numbers Google is gaining... >>

BizReport | Social Marketing July 19, 2013

Facebook dominates social logins, but Google+ gaining ground

No surprises for guessing which social network's login is the most popular. A recent study by Facebook Preferred Marketing Developer Gigya put the social media behemoth way ahead of the competition.... >>

BizReport | Social Marketing May 30, 2013

Janrain partners with Amazon for login features

Add another option to the social login space. Today Janrain and Amazon are partnering to allow Amazon users to use their logins on other online retailers' websites. Social login has been shown to increase consumers' sentiment for retailers because they... >>

BizReport | Ecommerce May 08, 2013

Europe leads U.S. in online retail social login implementation

Online retailers are looking for ways to personalize the shopping experience, with many turning to social logins. However, new research from Betapond found that, while social login implementation is still low, it is twice as popular with European retailers than... >>

BizReport | Social Marketing April 23, 2013

Platform offers alternative to social login

This month nFluence Media launches the autograph solution, billed as a social login alternative. Through the solution retailers can offer simplified login procedures for shoppers while still gaining rich profile data to customer on-site experiences.... >>

BizReport | Ecommerce April 08, 2013

Janrain: Facebook winning with social login

More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use... >>

BizReport | Social Marketing February 12, 2013

Study: Password fatigue getting to shoppers

While the online space has made it simpler for some shoppers to find some products, it's also made shopping a bit more frustrating - at least for some. All those sites requiring site logins and passwords? According to new data... >>

BizReport | Social Marketing October 25, 2012

Report: Most use Facebook for social login

When it comes to shopping online a growing segment of shoppers doesn't want to create different accounts for each store. Instead, they choose to login using an existing account, usually attached to an email account or social network. According to... >>

BizReport | Social Marketing September 20, 2012

How social login helps brighten Lamps.com outlook

Online lighting hub Lamps.com wanted to bring something new to the online space - a place where customer could interact much as they would in a physical store. One focus point - the checkout, because online checkouts can be clunky,... >>

BizReport | Social Marketing September 11, 2012

Study: Facebook login could help retailers engage

While many retail websites are now offering logins so that shoppers don't have to re-enter addresses and credit card numbers with every purchase, some are missing a more simple way to get shoppers to create these accounts: the power of... >>

BizReport | Social Marketing May 30, 2012

Janrain: Over three-quarters UK consumers want social login options

Social login options are growing across the pond as well as in the US. New data from Janrain indicates more than 60% of UK consumers have left a website which required registration to use it and nearly 80% have offered... >>

BizReport | Ecommerce January 19, 2012

Site visitors using social logins stay longer, view more pages

When Internet users log in to websites using a social login they spend more time on those sites and view more pages, according to new research from social technology firm Gigya.... >>

BizReport | Social Marketing January 10, 2012

Janrain: 4 of 5 consumers say website registration 'annoying'

When it comes to registering to become part of a website or community, most consumers don't want to do it. Not only that, 86% (4 of 5) find the need to register or create new accounts for websites bothersome enough... >>

BizReport | Social Marketing December 22, 2011

Social logins pushing sign-ups, engagement

As social network use has risen more consumers have begun switching to social logins outside their networks. Social logins basically allow consumers to use their social network profile login to sign up for newsletters, gain access to content and other... >>

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