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BizReport | Social Marketing February 08, 2018

Expert: Influencers key in social campaigns

More ad dollars are headed in to social according to several experts, but the social space is increasingly crowded and hard to navigate for many brands. That, according to one expert is where influencers come in. A good influencer can... >>

BizReport | Social Marketing August 16, 2013

Top 3 tips for influencer-geared campaigns

The social space is ripe with consumers who are engaging with brands. But how can the brand repay those advocates to share product launches, offer information to their followers and otherwise spread the word? In some cases, a simple 'thank... >>

BizReport | Social Marketing April 28, 2011

Halogen Media, YouCast merge may make finding influencers simpler

In the social space, every advertiser is looking for an influencer or two. More, if possible. Because, although millions of consumers are on social networks, the influential social networker is going to drive more brand purchases, loyalty and information. A... >>

BizReport | Social Marketing February 25, 2011

Influence: How to get more from social media

Your social media campaign needs more than an interesting deal and a few extra tweets. The smart money is on engaging a group of consumers known as 'influencers'; the question most brands have is how to find those influencers. A... >>

BizReport | Research archives January 11, 2011

Is Twitter a time-waste for brands?

With all the talk about the importance of social networks in the New Year, a recent development may put a pall on socializing for brands. What happened? A new book was released, several celebrities tweeted about it to their masses... >>

BizReport | Social Marketing February 03, 2009

Report: Blogging tops social marketing efforts

A recent survey by Hubspot shows that, for most marketers, a company blog leads the way into the social marketing world. But, is a company blog enough? And, are marketers using blogs and social networks to their best advantage?... >>