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BizReport | Social Marketing November 01, 2011

How to gauge social conversations for increased ROI

According to the latest data from BrightEdge more than half of the 10,000 largest websites are utilizing social plugins to share and dispense information, nearly a 10% increase from July numbers. Those social conversation pieces allow consumers to tweet, update... >>

BizReport | Search Marketing May 03, 2010

How important is total conversation to brand?

A new research project from Visible Technologies indicates that the overall conversation - the social media conversation and the search conversation - is incredibly important to brands. The problem? Many brands aren't managing the conversation correctly, which can harm brand... >>

BizReport | Social Marketing November 10, 2009

New Buzzlogic platform gives a social assist to marketers

If you're not in the social space or you are in the social space but aren't completely certain how to proceed, a new platform from online media company Buzzlogic could help. Called Buzzlogic for Media Partners, the platform helps media... >>

BizReport | Social Marketing September 09, 2009

Visible Technologies extends truCAST platform

Marketers wanting more control or simply more information on social marketing efforts should check out the revamped truCAST program available through Visible Technologies. This week the company repackaged the suite of tools and added one new function: truPULSE, which give... >>

BizReport | Social Marketing August 20, 2009

Ripple6 offers on-demand monetization

Social marketers, listen closely. A new platform from social media services provider Ripple6 could boost monetization quickly. The platform, called OnDemand, allows social marketers to implement new monetization opportunities quickly and easily.... >>

BizReport | Advertising archives August 12, 2009

Tool identifies consumer intent for marketers

Want a better grasp on consumers visiting your website? A new tool from OpenAmplify may help by identifying consumer intent; the identification is based on linguistics and works by taking apart parts of conversations to determine what is meant.... >>