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BizReport | Advertising archives April 03, 2013

BayGroup, Janrain announcements underline customer conversation trend

Two moves in the online space this week underline the growing trend of following customer conversations to lead to deeper engagement. Here's how:... >>

BizReport | Social Marketing July 28, 2010

360i: Twitter needs more conversation from brands

After a six month look into how consumers and marketers are interacting with Twitter, digital marketing firm 360i says marketers are still missing the Twitter boat. Why? Because consumers are using it to 'talk' with one another while marketers are... >>

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