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Social networks now provide shoppers a great deal of information that wasn't available before. Shoppers now have access to up-to-the-minute content such as offers, sales, photos, videos, and other customers' comments and reviews about the brand and specific products and... >>
Everyone is talking about the positive customer experience. From simple checkouts online to shorter lines in-store, many experts are pleading with retailers to improve the customer experience. And, while most retailers agree and are pushing more dollars into customer experience,... >>
As ecommerce has evolved so has the way consumers engage with products. While there is a small number of shoppers who buy any item at any time, many shoppers are using Wish List type organization options. And those wish lists... >>
Millennials may be leading the way in their adoption of mobile and social networking, but in one area, they lag. And that could be a hindrance to brands. According to new data from Campaigner, Millennials are making mobile purchases and... >>
Retail marketing is fast becoming a competitive sport. As more brands try to engage across channels - both online and offline - competition and 'outside the box' thinking is becoming a must. Black Friday Weekend 2012 saw Walmart blanket Facebook... >>
Social media may be connecting more people and brands, which is helping to increase online conversions. But according to one new study, one of the bigger social networks isn't helping. Social intelligence platform NetBase reports that, for the fashion-minded, Twitter... >>
New data out from Adobe indicates social is pushing more ecommerce than many originally believed. ACTIVE Network tapped Adobe's Marketing Cloud to help them push more sales through the social channel. ... >>
What are shoppers engaging with this summer? This kind of data can help a brand better connect, engage and convert. One platform and a new study may point brands in the right direction.... >>
Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Today, moms are even more social than ever and many check their networks... >>
More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use... >>
Personalization is fast becoming the mantra of retailers across the web. Offering shoppers details on purchases related to recent buys or simply pointing shoppers back to a page once visited but never converted on can improve overall engagement and conversion... >>
Some estimates show that Facebook has reached about 80% of the US population, and that is only one social network. Factor in Twitter, Pinterest, Tumblr and many other social networks and there is an entire stratosphere in which brands can... >>
With more than $27 billion spent online and still over two weeks until the Christmas holiday, data from Compass Labs may show brands how to improve the social component of their holiday promotions. According to the research the top stores... >>
This holiday season some merchants are looking to social media - specifically Facebook - to boost revenue lines. And according to new data from Payvment that may happen. Nearly half of sellers using Facebook for their merchandise believe sales will... >>
When it comes to shopping online a growing segment of shoppers doesn't want to create different accounts for each store. Instead, they choose to login using an existing account, usually attached to an email account or social network. According to... >>
Sharing across social networks has become a great way for brands to increase their profile. Unfortunately what was once simple for consumers to do has become more difficult as social networks have changed the way branded content shows up on... >>
Forrester Research has released a study showing that very few transactions, for both new and repeat customers, are driven directly by social media links. ... >>
When it comes to shopping in the social space, Saturdays hold many shoppers' hearts. According to new data from LocalResponse the bulk of social shopping check-ins come on Saturdays (25%) at 2pm ET - at least for shoppers in the... >>
Online lighting hub Lamps.com wanted to bring something new to the online space - a place where customer could interact much as they would in a physical store. One focus point - the checkout, because online checkouts can be clunky,... >>
Just in time for the holiday season, SortPrice has released a new ecommerce platform which should help etailers better utilize social and online platforms. The platform includes an update to the existing SortPrice Store app for Facebook and includes scheduling... >>
When it comes to social, brand advocacy is one major goal. Brand advocates are more likely to recommend trusted brands, favorite products and news to friends, on message boards and through reviews. The Zuberance platform helps brands engage these advocates... >>
A new service on the social front may have some brands reconsidering social media ads - especially those on Facebook. From Payvment, the solution automatically targets ads based on social shopping data to help increase the engagement factor. Payvment is... >>
Barclays' new Social Media Commerce report forecasts that, by 2021, more than 4 in ten of the UK population will be influenced by or using social media to make a purchase.... >>
Social login options are growing across the pond as well as in the US. New data from Janrain indicates more than 60% of UK consumers have left a website which required registration to use it and nearly 80% have offered... >>
Leo Burnett Worldwide, along with its marketing services branch, Arc Worldwide, have released the results of a study that reveal many Americans are using social media as part of their online shopping experience. Who are these social shoppers and how... >>
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
- How to build loyalty through games
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