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BizReport | Advertising December 22, 2017

Chatbots, shoppable media key to engagement

Last year, much of the marketing talk was about virtual/augmented reality, and consumers' ability to 'touch' or 'see' products in their homes thanks to digital content. This year, it became clear that while VR is a fun product, most consumers... >>

BizReport | Social Marketing July 04, 2017

Top 3 reasons to add chatbots to your social media

While most people consider chatbots key for customer support, many brands only have these options within their own websites. But, according to one expert, chatbots should also be used within brands' social media. Here's why. ... >>

BizReport | Social Marketing November 04, 2016

Expert: How social, cart abandonment will impact 2016 holidays

While the overall holiday shopping season is expected to show about a 4% increase YoY in sales, the digital and mobile sales spaces will likely be much higher than that percentage. However, there are trends in social and in cart... >>

BizReport | Ecommerce October 07, 2016

Reports: Holiday spending to increase 3%, social key

According to the National Retail Federation, holiday spending will increase just over 3% this year, to land at $655.8 billion. On average, holiday spending has increased just over 2% for each of the past ten years. .... >>

BizReport | Social Marketing September 26, 2016

Expert: How brands can use social data

Recently, WhatsApp decided to share user data with Facebook; the implications for this can be beneficial to brands who know who to use this type of data. One expert explains. ... >>

BizReport | Ecommerce July 13, 2016

Study: Social media more than connection tool for brands

Social is the place most consumers go to stay connected to friends and family as well as their favorite brands. And, social is the place many brands are going to show a more personal side of their business. There is... >>

BizReport | Social Marketing July 08, 2016

Study: Social isn't the selling tool some thing

Social may have many benefits for brands, but increasing sales into one of those benefits. That's the takeaway from the new Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a... >>

BizReport | Social Marketing April 08, 2016

Brands: How to determine if social is a good CSR fit

Facebook and Twitter have recently expanded their business functionality, both in adding advertising options, and in removing the tweet length restrictions. These are good moves for brands, but aren't necessarily a call for all brands to push their customer service... >>

BizReport | Ecommerce March 28, 2016

Top 3 tips to create better social customer service

Customer service will likely always have it's issues, after all, most people call, email or ping customer service because of a problem. But, in the social space, one expert believes brands can do much better. Here are three tips to... >>

BizReport | Social Marketing March 25, 2016

Expert: How to use social to drive transactions

Social media has taken over the internet, but while the big players - Facebook and Twitter - are all about 'friending' people, networks like Pinterest and Flipboard are about the individual. That, says one expert, is why brands should begin... >>

BizReport | Social Marketing March 22, 2016

Why shoppers are going social for service

Customer Service has always been driven, in part, by where and how shoppers want to interact with retailers and other business. Currently, that space is the social space because customers can control the relationship and engage when it is convenient.... >>

BizReport | Ecommerce March 04, 2016

Ecommerce Roundup: Tools to engage shoppers

In today's ecommerce roundup, a new payment processing option, and a way for merchants and retailers to easily integrate social into their ecommerce strategy. ... >>

BizReport | Social Marketing February 04, 2016

Report: Consumers want social connection, brands aren't offering it

When it comes to social marketing, the advice is to connect with consumers. Don't just have a profile, but respond to questions, complaints, or even an endorsement. According to one new report, media/entertainment brands are not following that advice. ... >>

BizReport | Social Marketing January 27, 2016

Social Roundup: Facebook, Google leading the way

Google and Facebook continue to duke it out over social shoppers. According to two new reports the online giants are the top spots for social logins - meaning consumers are using their Google and Facebook information to login to etail... >>

BizReport | Social Marketing January 20, 2016

Campaigner: Buy buttons helping retailers sell

The social channel is making a change in the way retailers connect with consumers. That is the takeaway from new Campaigner data which indicates about one-third of retailers (36%) are seeing increased sales because of social media buy buttons. ... >>

BizReport | Social Marketing January 04, 2016

Top 3 tips to better use buy buttons

Social marketing is beginning to come into its own, and while most shoppers are still mainly sharing their purchases a growing number are clicking on those posts with the intent to buy. That means retailers and brands need to have... >>

BizReport | Social Marketing December 23, 2015

Expert: Social success means social focus

Social marketing is one space in which brands need to have a strategy and a focus. That's according to one expert who believes social, especially social commerce, will have a strong 2016. Here are three tips to get your social... >>

BizReport | Social Marketing November 24, 2015

Top 3 tips to improve Pinterest strategy

This year Pinterest announced plans to add buy buttons within their social network; PointSource and IBM have now partnered to make those buy buttons a reality. And, with more than 100 million users, the buy button could push more retailers... >>

BizReport | Ecommerce November 11, 2015

Ecommerce Roundup: Solutions for engagement

In the big lead-up to the holiday shopping rush, two new releases are on the scene. From BuyVia and TouchCommerce, the new solutions should help to increase customer engagement. ... >>

BizReport | Social Marketing September 14, 2015

Expert: How social is changing ecommerce

Social networking has taken over the world and it just might take over ecommerce. One expert weighs in how the role social plays for retailers and what the future could hold. ... >>

BizReport | Social Marketing August 29, 2015

Reports: Brands are winning back to school

Engagement Labs has been following brands in the social space throughout the back to school season, and have some trends to share. According to their research the retail brands winning on Facebook include Abercrombie & Fitch, Hollister and L.L.Bean while... >>

BizReport | Social Marketing August 21, 2015

Expert: How 2 retailers are winning back to school

In the race to get the most back to school dollars in the registers, retailers Macy's and Kohl's are winning. One expert breaks down what these retailers are doing to beat the competition.... >>

BizReport | Social Marketing July 16, 2015

Top 3 tips for a better social commerce experience

Social commerce could set retailers up for a big boost to revenue, but only if those retailers know how to approach shoppers in the social space. One expert offers his top 3 tips to better engage through social commerce.... >>

BizReport | Social Marketing July 14, 2015

Expert: How social commerce differs from other ecommerce

Social commerce is beginning to pick up steam, but as one expert notes social is a different beast than either e- or m-commerce efforts. Here's what brands need to know: ... >>

BizReport | Social Marketing April 28, 2015

Study: Facebook key for ecommerce

A new report out from G/O Digital indicates Facebook may be the key for brands in the online space. According to their research about half of consumers said discounts or incentives that they saw on Facebook influenced them to visit... >>

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