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BizReport | Advertising November 24, 2017

Marketers: Create seamless, social campaigns

Two new reports out shed light on how more marketers can engage across digital: first, by creating seamless, omni-channel campaigns, and then, by going social. ... >>

BizReport | Social Marketing September 05, 2011

How brands are engaging through social

Brands are rushing into the social space, looking for more ways to engage a consumer base that becomes more social with every day. In the US it is estimated three-quarters of the population have a social networking account; most of... >>

BizReport | Social Marketing March 08, 2010

Why community building is better than simple social marketing

When it comes to social marketing many brands are doing themselves a disservice by simply creating a social profile or tweeting deal ads to followers. Sure, this gives the consumer a reason to visit a website, but for a truly... >>

BizReport | Social Marketing June 16, 2009

Twitter tool helps marketers manage social campaigns

All marketers are pushing into the social space, but only a few are doing a great job at maximizing the social aspects of their campaigns because the social space is so hard to manage. Enter a tool from Lyris which... >>

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