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BizReport | Social Marketing November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they... >>

BizReport | Blogs & Content July 22, 2009

Virtual currency platform introduced by TrialPay

Incentive based ad platform TrialPay is offering even better incentives to consumers - virtual cash for actual purchases. The new platform allows the publishers of social applications, games and virtual worlds to offer consumers 'virtual currency' to consumers in exchange... >>

BizReport | Blogs & Content May 14, 2009

Got Apps? They do

While applications (apps) are a fast-growing obsession with many online consumers, most marketers are still a bit in the dark about how to go about creating and installing an app that will engage the consumer rather than turning the consumer... >>

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