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BizReport | Social Marketing August 31, 2018

How to improve your social photography strategy

With 300 million images uploaded to Facebook every day, it is clear and engaging images are key for consumer engagement. The problem is that many marketers aren't sure how to best use photography and other images to engage their customer... >>

BizReport | Social Marketing August 08, 2017

Snapchat's ad spend is up, what that means for brands

Post-IPO, social hub Snapchat has announced ad spend increases of 101% (Q1 vs Q2), with increases in specific areas, like Home & Garden showing increases of more than 1000%. Those numbers are enough to have any advertiser wondering what impact... >>

BizReport | Social Marketing November 14, 2016

Top 3 tips to succeed on Instagram

While most businesses continue to focus marketing efforts on Facebook, one expert believes Instagram could also hold benefits for merchants and brands. Here are three tips to better use Instagram as a marketing tool. ... >>

BizReport | Advertising May 08, 2014

Instagram-style images in ads outperform glossy studio shots

Instagram-style images have been found to outperform studio-shot glossy product photos, according to new research carried out by social media agency Laundry Service. ... >>

BizReport | Social Marketing December 31, 2013

Expert: Look for social to become ad-dominant

According to one expert social is going to become a bigger player in 2014 - and not just with people looking to stay connected to their friends and family. Because of consumer use, more brands will move into the social... >>

BizReport | Social Marketing December 17, 2013

Auto-playing video ads arrive in Facebook newsfeeds this week

It has long been rumored that Facebook is to sell video ads. A report out today in the Wall Street Journal reveals that rumor is turning to reality this week. ... >>

BizReport | Advertising August 20, 2013

Kenshoo: Facebook ads show significant performance improvement

The results of Kenshoo Social's quarterly analysis of 75 billion Facebook ads reveal significant performance improvement over the first two quarters of 2013.... >>

BizReport | Advertising July 26, 2013

LinkedIn launches Sponsored Updates for newsfeeds

Marketers looking to get their LinkedIn announcements into the newsfeeds of those who aren't followers now have the opportunity to do so with the introduction of Sponsored Updates.... >>

BizReport | Advertising June 04, 2013

Kenshoo: Social advertisers get what they pay for

The results of a study from Kenshoo, conducted by Forrester Consulting, reveals that while organic posting is the most popular marketing activity on social networks, paid advertising is the most successful.... >>

BizReport | Social Marketing February 14, 2013

Vizu: 64% of advertisers plan paid social media ad spend rise

Social media is no longer a free ride for marketers. According to Vizu's recent survey of more than 500 ad agencies and advertisers, almost two-thirds (64%) plan to increase their spending on paid social advertising. ... >>

BizReport | Research November 26, 2012

BIA/Kelsey: SocMedia revenues to approach $10b by 2016

To date social media has been a consumer tool - staying in touch, sharing content and information and playing games. But over the past year some ads have begun showing up in the social space. A new forecast from BIA/Kelsey... >>

BizReport | Social Marketing June 13, 2012

comScore research reveals effectiveness of Facebook ads

To advertise on Facebook or not, that is the question many are asking. Recent user polls and the actions of advertisers have put doubts in many marketers' minds. comScore has now added to the debate with new data that reveals... >>

BizReport | Social Marketing February 01, 2012

Facebook extends display ad market share lead in US, UK

Facebook is not only a place for people to hang out and chat. It's increasingly becoming an advertising powerhouse, too, as new figures released by comScore reveal.... >>

BizReport | Advertising September 21, 2011

Google adds +1 button to ads in display network

It's only four months since launch but Google continues to expand its +1 feature. This week comes the announcement that advertisers on the Google display ad network will soon be able to add the +1 button to display ads.... >>

BizReport | Advertising August 22, 2011

Flaws found in Facebook zip code targeting

Facebook has a bit more work to do before its zip code ad targeting tool can be relied upon to provide accurate audience estimates, according to recent reports. ... >>

BizReport | Blogs & Content May 19, 2011

Platform combines content distribution, social media, analytics

A new player in the social space may help brands more deeply engage social consumers. Called tracx, the platform is a social media management hub with tentacles spreading into the content distribution and analytics sides; added together, the platform may... >>

BizReport | Advertising October 29, 2010

ReTargeter launches social platform

If retargeting display ads isn't enough, consider adding a social element. That is the offering from ReTargeter this week. The platform is launching a social arm, which will help brands in the social space connect with consumers through Facebook and... >>

BizReport | Social Marketing October 27, 2010

Social Events vs. Social Marketing: Is one approach better?

In the social space, there is traditional marketing and then there are events. Each has a unique set of rules, positive impacts and negative effects. The question most brands ask, however, is which type of social campaign will have the... >>

BizReport | Social Marketing October 20, 2010

Survey: SMBs confused with social media

Although several reports have more businesses going into the social space and marketing plans are being made to take advantage of social networks, it seems that one business segment is still uncertain how to tread. Small businesses, according to a... >>

BizReport | Advertising August 18, 2010

Social network ad spending to exceed $2 billion in 2011

The amount of money being spent on social network advertising continues to rise and eMarketer has recently revised its forecasts for this year and next in line with that growth. Facebook comes out on top but MySpace continues to show... >>

BizReport | Social Marketing July 13, 2010

Twitvid's SocialAds - lots of Tweets but not cheap

Video hosting service TwitVid believes Twitter is now big enough to support its own video ad network. To this end they launched a stand-alone network earlier this week - SocialAds - an alternative to traditional pre-roll ad formats. ... >>

BizReport | Email Marketing December 07, 2009

Study: Social sharing boosts interaction

When it comes to email marketing it is no secret that messages need to be tailored to truly engage the consumer. But in addition to being tailored, email needs to be sharable. As social networks have exploded, consumers have begun... >>

BizReport | Social Marketing October 15, 2009

Survey: Small businesses invading social space

A new survey from Internet2Go underlines a growing trend for small businesses - the social trend. The survey, in which Internet2Go sampled a segment of MerchantCircle's small business clients, found that 45% of small businesses are now socially active with... >>

BizReport | Social Marketing September 30, 2009

Lotame: Social consumers interact more with video

Social consumers may be expressing demand for different types of advertising by not clicking. According to a new report from Lotame, social consumers are less apt to click on banner ads than consumers outside of the social space.... >>

BizReport | Social Marketing September 25, 2009

Nielsen: Consumers spending nearly 20% of online time socially

When it comes to social networking, more consumers are doing it and doing it for longer periods of time. The latest numbers from Nielsen Online indicate that consumers spend 17% of their online time with social networks in August. That... >>

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