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BizReport | Ecommerce archives December 20, 2017

Key to increasing online reviews is simple... just ask

With products flying out of warehouse doors at a rate knots, the festive retail rush should result in a fine haul of reviews, shouldn't it? Alas, that valuable customer feedback on which nearly all shoppers rely is elusive. ... >>

BizReport | Ecommerce archives December 18, 2017

Vicarious viewing pushes up popularity of unboxing videos

Lewis Hilsenteger earns a lot of money spending a lot of time opening boxes for his 10 million-strong YouTube subscriber base. Six-year-old Ryan has earned $11 million this year opening toys. Such unboxing videos are a huge category in online... >>

BizReport | Social Marketing May 17, 2017

UK: Communications and social increasingly dominate app time

The communications and social media app category is the fastest growing in terms of time spent in-app over the last six months, according to measurement firm, Verto Analytics, reflecting a change in app use behavior. ... >>

BizReport | Email Marketing April 11, 2017

Mailjet: Pinterest, LinkedIn on borrowed time, say consumers

While few consumers think communication channels such as Pinterest and LinkedIn will still be in use in ten years' time, most believe email will definitely still be in use. ... >>

BizReport | Email Marketing March 08, 2017

Businesses using free email accounts seen as untrustworthy

Using a free email service to contact customers can be detrimental to businesses, according to new research from the IE Domain Registry, by eroding trust. ... >>

BizReport | Advertising archives February 26, 2017

Mobile video content more effective on publishers' website than social

Research by Teads and Neuro-Insight reveals that mobile video advertising is more effective on publishers' websites than on social media newsfeeds. ... >>

BizReport | Mobile Marketing February 08, 2017

Shoppers, diners, expect free wi-fi

A report from Hughes Europe reveals the importance of offering free wi-fi to retail and hospitality businesses. ... >>

BizReport | Ecommerce archives November 01, 2016

New research highlights social's influence on path to purchase

Fresh off the press comes research from Crowdtap with insights into consumers' use of social media during the purchase cycle. ... >>

BizReport | Social Marketing October 21, 2016

Millennial-led SMBs defining new world order for marketing

Small and medium sized businesses led by Millennials are changing traditional marketing on its head and defining a "new world order", according to new research released by video-editing app development firm Magisto.... >>

BizReport | September 26, 2016

Video ad budgets increasingly diversifying beyond pre-roll

Online video advertisers are buying more strategic and varied video solutions than ever before, according to new programmatic advertising firm, Collective. ... >>

BizReport | Mobile Marketing September 01, 2016

Facebook urges mobile advertisers to speed up or risk reach

Brands on Facebook are being urged to build better, and faster, mobile experiences or risk a drop in their reach.... >>

BizReport | Trends & Ideas archives August 25, 2016

eSports' social following growing faster than traditional sports

The 2016 Gaming Report from Adobe Digital Insights reveals the huge rise in social media mentions of augmented and virtual reality in the last 18 months by gamers, yet shows that marketers are being slow to pick up on the... >>

BizReport | Social Marketing July 20, 2016

More relevancy needed for advertising on social media to flourish

Social channels are not getting it right when it comes to advertising, according to new research from Adobe, with less than half of users saying the ads they are exposed to are relevant.... >>

BizReport | Social Marketing July 05, 2016

Movie reviews, not trailers, are most-shared content

Research from RadiumOne reveals that, when it comes to driving ticket sales for movies, film reviews are shared more than movie trailers and movie genre is an important factor in which type of content is shared. ... >>

BizReport | Social Marketing April 22, 2016

A high response rate to reviews can harm hotels' revenues, ratings

If you are part of hotel management, new research suggests that it is wise to respond to online reviews but that it is best to limit responses or risk revenue and bookings. ... >>

BizReport | Trends & Ideas archives April 20, 2016

Number of Messenger and WhatsApp messages overshadows SMS

Just two apps combined process more messages a day than SMS, and no prizes for guessing which apps they are. ... >>

BizReport | Advertising archives December 14, 2015

2016 will see rise of 'moment marketing' campaigns

'Moment marketing' is a strategy that you will be hearing a lot more about in the coming twelve months as several reports predict it will be the sector that sees explosive growth in 2016. ... >>

BizReport | Social Marketing November 18, 2015

New Facebook ad formats encouraging automotive ad spend

Research from full service marketing agency HPS Group reveals new ad formats on Facebook are attracting an increasing share of ad spending from automotive brands. ... >>

BizReport | Internet August 25, 2015

China's Internet use by the numbers

China might be giving the stock markets a bumpy ride, but when it comes to Internet, social and mobile use, the country is smooth sailing. ... >>

BizReport | Trends & Ideas archives August 13, 2015

Parents relying less on social for back-to-school shopping

A new survey from Deloitte reveals that social is no longer the place for back-to-school shopping.... >>

BizReport | Advertising archives August 07, 2015

Mobile key driver of rise in paid search spending

A new report from Kenshoo reveals that the global spend on social advertising grew significantly YoY in the second quarter of 2015, with mobile the key driver. ... >>

BizReport | Social Marketing July 20, 2015

Will the F in F-commerce stand for 'fail'?

Facebook's first foray into ecommerce failed, but the social network is back in the fray again and allowing some businesses to sell products from their Facebook Pages. ... >>

BizReport | Ecommerce archives July 15, 2015

Juniper reveals social media's direct sales will boost ecommerce

Ecommerce sales are forecast to reach new heights this year and, according to Juniper Research, social media companies acting as direct sales platforms will be a big driver of sales.... >>

BizReport | Advertising archives July 08, 2015

Marketers want better measurement of ROI before they allocate more dollars to digital

If there's one thing holding back online ad spending it's measurement. According to a new study from Millward Brown Digital, marketers would up their spending on digital programs if they could better measure return on investment. ... >>

BizReport | Ecommerce archives May 05, 2015

Social media's role as a shopping aid rising

Research from DigitasLBi reveals the impact of social media on consumers' on- and off-line purchases.... >>

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