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BizReport | Mobile Marketing July 21, 2017

By 2022 two-thirds of global population will have a mobile phone

Two-thirds of the world's population will be in possession of a mobile phone by 2022, according to new data released by Forrester Research. ... >>

BizReport | Search Marketing May 07, 2013

Mobile local search quadrupled in 2012

Local search via mobile devices more than quadrupled in 2012, according to a new report by comScore released by the Local Search Association.... >>

BizReport | Mobile Marketing October 17, 2011

Smartdevices keeping us online longer

Establishing a tight connection between consumer and brand has always been a difficult task but mobile devices may be changing that. With consumers adopting and upgrading to more advanced devices they are also adopting a different kind of engagement, a... >>

BizReport | Mobile Marketing October 11, 2011

Survey: Americans say new smartphone releases matter

Smartphones are a convenience. New smartphone releases are anticipated and researched and find crowds of consumers looking to upgrade. But a new trend is also emerging - the trend of minor annoyance. New data from Harris Interactive and Qumu finds... >>

BizReport | Mobile Marketing August 08, 2011

Mobile connections skyrocketing, Android winning battle so far

As more consumers trade in feature phones for smartphones, adopt tablets and make Internet connections at home, during the morning commute and in the office, savvy marketers wonder when and how these consumers are connecting. According to several reports, Android... >>

BizReport | Mobile Marketing July 25, 2011

Survey: How people really want to use smartphones

How to consumers want to communicate on their smartphones? The answer may surprise you. Click to call may be getting attention from advertisers - and platforms selling the services - but new data from a CloudTalk survey finds that consumers... >>

BizReport | Mobile Marketing June 24, 2011

20M mobile gamers and climbing, says MocoSpace

Mobile gaming continues to push the limits, especially via browser. MocoSpace says their platform has surpassed the 20 million member mark. That number may not seem huge, but nearly accounts for one-third of the smartphone user base as defined by... >>

BizReport | Mobile Marketing May 02, 2011

Why privacy is a big issue for mobile consumers

Sixty percent of smartphone users aren't opting-in or turning on location based services from their mobile phones. This is an issue for both local and national businesses in the mobile space, because the ability to target a consumer based on... >>

BizReport | Mobile Marketing April 27, 2011

Survey: Mobile consumers most concerned about privacy

Although many consider privacy and security linked, in the mobile realm it appears that the growing consumer base does not. According to a new TRUSTe survey, conducted by Harris Interactive, mobile privacy is the biggest concern for consumers, who say... >>

BizReport | Mobile Marketing March 03, 2011

Mobile on the move but are brands moving along?

Mobile is moving. With the release of the iPad and Samsung's Tab tablets, the expansion of iPhone's availability and new smartphone devices from nearly every mobile brand, consumers are converting to smartphones and mobile devices while at the same time... >>

BizReport | Advertising archives November 17, 2010

Two new releases to push video farther

Two new ad solutions, one pushing video into mobile and one which will give more measurement to video, are likely to be a hit with video marketers heading into 2011. While more consumers turn to video each day, many marketers... >>

BizReport | Blogs & Content archives November 10, 2010

MocoSpace: Gamers spending more outside socnets

When it comes to online gaming, the big money as of late is in virtual goods purchasing. Because of that many game publishers and even advertisers have gone into the social space as well, but they may be in the... >>

BizReport | Mobile Marketing November 10, 2010

Report: Wireless market set to pass $54 billion this year

Good news for brands in the mobile space: American consumers continue to link their devices. In addition to smartphone upgrades, US consumers are linking tablets, iPods, GPS units and even e-readers. This increase in connectivity is helping to push the... >>

BizReport | Mobile Marketing October 19, 2010

Study: Android CTRs lower than iPad, iPhone

When it comes to video, the mobile space is likely the next battlefield with Google's Android battling for supremacy over Apple's iPhone/iPad/iPod Touch devices. While Android units may have passed iPhone in sales, a new report indicates that from an... >>

BizReport | Mobile Marketing September 27, 2010

CrowdScience: Consumers need more smartphone choice

When it comes to smartphones, choice is the best way to create loyal consumers. Unfortunately many consumers aren't given enough choice in their smartphones, especially by their employers. A new CrowdScience report finds that businesses who are requiring their employees... >>

BizReport | Research archives June 30, 2010

BurstMedia: Consumers can't live without gadgets

It used to be that people carried only the essentials: money, keys and maybe a compact for the ladies. Today consumers are weighed down with gadgets from cell phones to PDAs to smartphones. And, guess what? They don't mind the... >>

BizReport | Mobile Marketing June 08, 2010

Games most-used smartphone apps

Year-on-year smartphone ownership grows, as does the frequency and volume of app downloads. Nielsen's recent "App Playbook" survey reveals which apps are the most-used. ... >>

BizReport | Mobile Marketing March 15, 2010

Smartphone users loyal to brand

New research from Crowd Science shows that smartphone users, specifically Android and iPhone consumers, are loyal to their brand of choice. But that leaves a large consumer base which could be swayed one way or the other - good news... >>

BizReport | Mobile Marketing March 12, 2010

JiWire: WiFi to become predominant connection for mobile users

When it comes to mobile phones it is no secret that the devices are being used for much more than simple talk. From texting to data plans, consumers are spending more on their mobiles. One change is that data card... >>

BizReport | Mobile Marketing February 25, 2010

Time spent with mobile internet increases

When it comes to mobiles not only are consumers not talking, they're spending more time not talking. And that is a good thing. According a recent Ruder Finn report Americans are spending nearly 3 hours using mobile phones to access... >>

BizReport | Mobile Marketing January 22, 2010

76% British mobile phone users don't use mobile Internet

With all the hype surrounding Internet-enabled smartphones you could be led to believe that everyone is walking around while surfing the web. If you were observing folk walking around the U.K. you'd be wrong, very wrong.... >>

BizReport | Mobile Marketing December 24, 2009

Survey: The smartphone market is shifting to personal

There is a shift happening in the mobile marketplace, specifically within the smartphone user base. According to a recent Macworld/PC World survey smartphone users are beginning to shift from a corporate base to a general consumer base. Researchers also found... >>

BizReport | Mobile Marketing December 09, 2009

Greystripe launches full-screen mobile ad units for Android

A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform.... >>

BizReport | Research archives September 02, 2009

Forecast: Mobile to skyrocket this year

Before year's end, many more marketers may be on the mobile bandwagon. According to a new forecast from Gartner mobile advertising will increase by more than three-quarters by year's end. That should bring mobile ad revenue to just over $913... >>

BizReport | Mobile Marketing June 23, 2009

Smartphones: Is there a difference in the consumer base?

When it comes to smartphones, is one user base better than another? A new study from CrowdScience sheds light on the similarities - and more importantly the differences - between Smartphone consumers using the two biggest brands in the Smartphone... >>

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