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BizReport | Mobile Marketing September 05, 2014
Mobile Roundup: Apps pushing engagement, Latin American adoption to skyrocket
In today's mobile roundup: where the next mobile hotspot will be (hint: it's generally warm there) and how brands are engaging now - and how they should act in the coming months. ... >>
BizReport | October 30, 2012
Flurry: Tablets are 'media machines', users skew older
Mobile analytics firm Flurry has released a new study revealing the differences in how different age groups adopt and use tablets and smartphones. ... >>
BizReport | Mobile Marketing September 11, 2012
Smartphone adoption in U.S. led by teens
Data backs up what we all know; teenagers grab hold of new technology like no-one else. Nielsen's latest study reveals that teens are adopting smartphones at a greater rate than any other age group. ... >>
BizReport | Mobile Marketing July 20, 2012
Mobile web preferred to apps for on-the-go Olympics viewing
It is imperative that brands wishing to reach viewers of the 2012 Olympic Games consider those viewers' use of mobile devices because, says new research commissioned by mobile marketing firm Velti, this year will see much Olympic content viewed on... >>
BizReport | Mobile Marketing July 17, 2012
IAB reveals ad receptiveness by tablet, smartphone users
Research shows that users of tablets and smartphones are tolerate of mobile advertising. New research by the Interactive Advertising Bureau digs deeper to reveal how receptiveness to advertising varies by device. ... >>
BizReport | Mobile Marketing March 05, 2012
Pew: Over half U.S. mobile users own smartphones
New research by the American Life and Pew Internet Project shows that smartphone owners now outnumber their feature phone counterparts.... >>
BizReport | Mobile Marketing February 09, 2012
Ad recall and propensity to purchase higher among tablet users
A new survey from Nielsen reveals tablet users in the UK are more likely to accept advertising on their device than smartphone users and have better ad recall, too.... >>
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