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BizReport | Mobile Marketing June 28, 2010

College students favor mobile phone comms over computers

Marketers looking to communicate with students might want to take a look at the results of a recent study that shows smart phones, not computers, are their entertainment and communication tool of choice. ... >>

BizReport | Mobile Marketing May 09, 2009

Mobile phones turn into barcode scanners

New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together.... >>

BizReport | Email Marketing February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study... >>

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