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BizReport | Advertising archives September 05, 2013

Research reveals consumer attitudes toward Smart TV advertising

Smart TV is making headway, with both consumers and advertisers. New research reveals the power of interactive ads on Smart TV and the positive attitude users have towards ads on their device. ... >>

BizReport | Advertising archives September 02, 2013

Platforms help brands see how television ads are performing

Two platforms are helping brands expand their reach into television. Gracenote has announced they'll power snapshots of TV programming while eXelate has released early data indicating their platform is pushing greater TV audience data.... >>

BizReport | Ecommerce archives May 17, 2012

1 in 4 Brits to shop via interactive TV by end 2014

We've got e-commerce, m-commerce and even F-commerce but the new buzzword will soon be TV-commerce as new research suggests that one in four people in the UK will regularly use an interactive TV to shop by the end of 2014.... >>

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