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BizReport | Ecommerce February 07, 2011

UK: More silver surfers shop online than iLifers

Despite growing up with the Internet, Brits under the age of 25 don't shop online as much as those aged 55 and over, according to a recently released survey from The British Population Survey.... >>

BizReport | Internet July 02, 2010

UKOM: One year, one million more silver surfers in U.K.

In just one year nearly 2 million people in the U.K. made their first foray online, according to a new study from the U.K. Online Measurement Company, of which more than half were silver surfers.... >>

BizReport | Ecommerce September 08, 2009

Silver surfers seek out discounts, vouchers online

As silver surfers become more comfortable with the Internet and computers they are spending more time and money online, according to a new study from UK-based marketing consultancy Millennium. But saving money while shopping online is also a priority.... >>

BizReport | Research June 12, 2009

EIAA examines Europe's media multi-taskers

There was once a time when walking and talking on a mobile was considered media multi-tasking, but now it can be texting and surfing the Internet, or watching television and instant messaging. Recently, the European Interactive Advertising Association (EIAA) identified... >>

BizReport | Research March 12, 2008

Silver surfers serious about online security

In light of their uber-use of technology, you’d assume that younger generations of Internet users would be savvier than older, less technologically-submerged age groups. But are they?... >>

BizReport | Research August 29, 2007

Over-55's embrace online banking

Over-55s have become the greatest proportion of new internet banking users over the last five years, according to new data released by the APACS in the U.K.... >>

BizReport | Research August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. ... >>

BizReport | Research May 17, 2007

Silver surfer numbers increase online

According to new research from Hitwise UK, silver surfers will become the largest represented group online by the end of the year. ... >>

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