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BizReport | Trends & Ideas archives June 03, 2016

Survey reveals real opportunity in developing games for the over-50s

Games developers need to address the very real opportunity of developing games for the over-50s demographic, according to the results of a survey conducted by GfK on behalf of the ESA and AARP. ... >>

BizReport | Ecommerce archives December 08, 2014

Confused over-50s missing out on online discounts

Many continue to struggle with finances, but perhaps those really feeling the pinch are those who have retired. Unfortunately, many of those over-50s are not benefiting from online discount vouchers or cash-back offers because they find them confusing.... >>

BizReport | Ecommerce archives May 26, 2014

Survey reveals age is no barrier to confident Internet use

If you believe older generations struggle with technology you could be falling for an outdated stereotype. New research among those age 50 and over reveals that they are just as confident with technology and Internet use as those in their... >>

BizReport | Ecommerce archives January 08, 2014

Asda: Grandmothers head online to manage household budgets

The latest Mumdex Report from British supermarket chain Asda reveals that mums of all ages are now using technology to manage the household budget and make money stretch as far as possible. ... >>

BizReport | Ecommerce archives February 07, 2011

UK: More silver surfers shop online than iLifers

Despite growing up with the Internet, Brits under the age of 25 don't shop online as much as those aged 55 and over, according to a recently released survey from The British Population Survey.... >>

BizReport | Internet July 02, 2010

UKOM: One year, one million more silver surfers in U.K.

In just one year nearly 2 million people in the U.K. made their first foray online, according to a new study from the U.K. Online Measurement Company, of which more than half were silver surfers.... >>

BizReport | Ecommerce archives September 08, 2009

Silver surfers seek out discounts, vouchers online

As silver surfers become more comfortable with the Internet and computers they are spending more time and money online, according to a new study from UK-based marketing consultancy Millennium. But saving money while shopping online is also a priority.... >>

BizReport | Research archives June 12, 2009

EIAA examines Europe's media multi-taskers

There was once a time when walking and talking on a mobile was considered media multi-tasking, but now it can be texting and surfing the Internet, or watching television and instant messaging. Recently, the European Interactive Advertising Association (EIAA) identified... >>

BizReport | Research archives March 12, 2008

Silver surfers serious about online security

In light of their uber-use of technology, you’d assume that younger generations of Internet users would be savvier than older, less technologically-submerged age groups. But are they?... >>

BizReport | Research archives August 29, 2007

Over-55's embrace online banking

Over-55s have become the greatest proportion of new internet banking users over the last five years, according to new data released by the APACS in the U.K.... >>

BizReport | Research archives August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. ... >>

BizReport | Research archives May 17, 2007

Silver surfer numbers increase online

According to new research from Hitwise UK, silver surfers will become the largest represented group online by the end of the year. ... >>