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BizReport | Mobile Marketing January 03, 2014
Deloitte: Tablets popular among older mobile users
If you were asked which age group was the fast-growing adopter of tablet devices this year, would you have guessed it to be the older generation?... >>
BizReport | Ecommerce archives December 18, 2013
Research reveals confidence of British silver surfers
Confident and tech-savvy silver surfers are avoiding the cold weather and Christmas queues and shopping online, according to new research from next-gen payment firm Kalixa Group.... >>
BizReport | Ecommerce archives December 04, 2013
Research: Silver surfers feel undervalued by retailers
One in three online shoppers over the age of 60 "can't imagine life without the Internet" yet, according to new research from Shoppercentric, retailers are struggling to engage with older consumers. ... >>
BizReport | Internet May 23, 2013
ONS data reveals the U.K.'s 7.1 million disconnected
In the first quarter of 2013, 326,000 Brits went online for the very first time. However, according to new figures released by the UK's Office for National Statistics, more than seven million adults in the country have never used the... >>
BizReport | Internet May 21, 2013
European silver surfers' media consumption moving online
A new survey from trade body IAB Europe reveals that there is a demographic that is spending a lot more time online today than they were several years ago - silver surfers. ... >>
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