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BizReport | Mobile Marketing September 12, 2012

27% of smartphone users scan QR Codes in-store

New research from mobile marketing and technology firm Vibes reveals that most consumers now have their mobile with them while shopping. A huge opportunity exists for retailers worried about "showrooming" to provide consumers with ways to help make purchasing decisions.... >>

BizReport | Ecommerce August 08, 2012

How retailers can convert showroomers

The question is rampant amongst brick-and-mortar retailers: how do we combat showrooming? The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers. In other words, its about figuring... >>

BizReport | Ecommerce August 07, 2012

The benefits of showrooming

A lot has been said, negatively, about showrooming of late. First and foremost that it takes in-market consumers away from retailers and pushing them into another store. But some experts disagree, saying showrooming can benefit brands who are aware of... >>

BizReport | Ecommerce July 11, 2012

Consumers envisage malls full of showrooms, not stores

Consumers envisage a future where their shopping experience combines many channels, including Internet, mobile, social and even physical stores. But the stores they see in their future are more like showrooms than retail outlets. ... >>

BizReport | Ecommerce June 18, 2012

How to make the most of showrooming

A new trend in retail - customers coming into a store, looking at a product and then leaving to buy online - is causing some retailers additional stress in this stingy economy. Called showrooming, many are looking for ways to... >>

BizReport | Ecommerce June 15, 2012

How to combat showrooming in your store

There is a new trend in retail: shoppers coming into stores, researching products and then leaving to make a purchase online. While this practice isn't a great thing for retailers, there are ways to engage those consumers in-store and combat... >>

BizReport | Ecommerce March 08, 2012

Mobile: Study reveals emergence of 'showrooming' in UK

Today's shoppers on the high street or in malls are armed with mobile technology that can transform the way they shop. Ongoing research in the UK by Intersperience has revealed that 'showrooming' has already begun to affect traditional retailers. ... >>

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