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BizReport | Ecommerce archives December 05, 2013

Webrooming, Showrooming pushing shopper engagement

Is it showrooming that is pushing conversions or is it webrooming? That is the question many retailers are asking as December rolls on. The answer? According to new data out from Harris Interactive, both. ... >>

BizReport | Mobile Marketing October 16, 2013

Dramatic drop in number of smartphone owners making regular store trips

Much as the hype surrounding mobile shopping and showrooming might suggest, consumers haven't completely abandoned shopping in-store. However, research carried out among UK consumers shows that in-store shopping levels, and the frequency with which smartphone-wielding shoppers visit stores, has dropped... >>

BizReport | Ecommerce archives August 26, 2013

Youngsters believe future of the high street store is as a showroom

A five-year study begun in 2011 to monitor a group of youngsters' attitudes towards and use of technology reveals the inevitable future of the British high street as collection of showrooms. ... >>

BizReport | Ecommerce archives June 05, 2013

57% of showroomers head to Amazon

Where do most showroomers end up making a purchase? No, it's not a (bad) joke, the question forms part of a new study from Harris Interactive. Oh, and the answer is... Amazon.... >>

BizReport | Mobile Marketing February 28, 2013

Study identifies retailers most at risk from showrooming

New research from Placed.com, into the effects of showrooming on retailers, identifies those businesses that are most at risk of losing business to Amazon. ... >>

BizReport | Research archives February 27, 2013

Experian: More shoppers turning to showrooming

Retailers, in the quest to engage more shoppers, it may be wise to embrace showrooming. A new report on retail trends out from Experian Marketing Services indicates more and more shoppers are showrooming - and brands that allow for online... >>

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