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BizReport | Ecommerce archives April 18, 2017

Study: More shoppers show-rooming than buying in store

While the retail store will likely never die, there is a big change going on in many retail locations - the trend of showrooming. According to new Criteo data, an increasing number of shoppers, mostly younger, are now using storefronts... >>

BizReport | Mobile Marketing November 20, 2015

Report reveals 60% YoY rise in 'inverse showrooming'

The third annual 'UK Mobile Path to Purchase' report from xAd has been released and it reveals that in-store use of mobile has increased four-fold in the last two years along with a rise in 'inverse showrooming'. ... >>

BizReport | Ecommerce archives November 19, 2014

Study: Shoppers more likely to webroom

Tulip Retail has released a new study that indicates shoppers are more likely to webroom than showroom; the study makes the case for more associates to have mobile devices so that they can better answer shoppers' questions from the floor.... >>

BizReport | Ecommerce archives June 03, 2014

More consumers 'webroom' than 'showroom'

New research reveals that while retailers have been obsessing over the impact of showrooming there's another phenomenon that is rather more widespread - webrooming.... >>

BizReport | Ecommerce archives April 15, 2014

Mobile plays significant role in the shopping habits of Boomers and Seniors

Businesses that do not recognize the increasing numbers of older Boomers and Seniors that are involved in mobile shopping are missing out on a growing demographic that wields huge purchasing power, according to a recent survey from the Local Search... >>

BizReport | Ecommerce archives April 14, 2014

Retailers lose a third of consumers through in-store smartphone use

European shoppers' purchasing behavior is significantly swayed by their use of mobile devices in-store, according to new research released by performance marketing firm Tradedoubler. Similar research reveals that shoppers want retailers to provide them with a 'useful' app to boost... >>

BizReport | Mobile Marketing March 14, 2014

Showrooming more prevalent among Baby Boomers

Showrooming is an activity that half of smartphone owners now engage in. But it's not the younger generation taking the lead, according to new research conducted in the UK by retail technology firm Omnico Group.... >>

BizReport | Ecommerce archives January 14, 2014

IBM: Showrooming no longer a top threat

Showrooming is no longer the number one threat to brick-and-mortar retailers, according to new research released by IBM.... >>

BizReport | Ecommerce archives November 19, 2013

Vibes: New research reveals how shoppers will use their mobiles this holiday season

New research from mobile marketing technology firm Vibes provides retailers with insights into how shoppers plan to use their smartphones this festive season. The insights will enable retailers to leverage mobile the way consumers plan to use it and lay... >>

BizReport | Mobile Marketing October 11, 2013

Vibes: Showrooming increases 156% in two years

Vibes has just published its second annual Mobile Consumer Report providing retailers with insights into showrooming and how personalization can help combat the behavior. ... >>

BizReport | Ecommerce archives September 30, 2013

Mobile: Brits more likely to showroom than Americans

A survey by Microsoft involving 6,000 consumers across five countries reveals that Brits are more focused in their use of mobile in retail stores, and are more likely to indulge in showrooming than Americans.... >>

BizReport | Ecommerce archives September 18, 2013

Retailers that ignore, discourage showrooming 'short-sighted'

It's bad enough that in-store shoppers have little tolerance for queuing at checkouts but, as new stats from Omnico reveal, they could be shopping at a competitor's store while waiting in line, too.... >>

BizReport | Mobile Marketing August 30, 2013

Retail: Mobile shoppers are in-store before they step through the door

Retailers are well aware of today's mobile in-store shopping behavior. Much has been written of showrooming. However, new research reveals that the mobile shopping experience begins way before the consumer has walked through the store door. ... >>

BizReport | Research archives August 07, 2013

Ill-informed store staff lie to customers, or hide in store room

With mobile-wielding shoppers browsing physical stores, retail staff need to be clued up and on their toes. However, according to new research released by digital retail experience and tech firm Red Ant, many retail workers in the UK admit they... >>

BizReport | Ecommerce archives July 25, 2013

Showrooming: Amazon winning the war in-store

More than half of smartphone owners regularly check prices on their device while in a physical store, according to a new study from Parago, with Amazon the number one price comparison destination. ... >>

BizReport | Mobile Marketing July 01, 2013

Stores must embrace, not ignore, showrooming behavior

Showrooming is here to stay. Retailers who stick their heads in the sand stand to lose out to competitors, such as Amazon. New research from Econsultancy reveals what showroomers are doing in-store and ways in which retailers can combat the... >>

BizReport | Ecommerce archives May 17, 2013

How webrooming is taking over ecommerce

There is a new monster behind the door for retailers - or is there? For a little more than two years, we've heard about showrooming - people using mobile devices in-store and then buying from different, lower priced retailers online.... >>

BizReport | Mobile Marketing March 07, 2013

Wifi access influences where shoppers shop

New research from JiWire reveals that wifi connectivity not only impacts the way that shoppers shop, but also where. ... >>

BizReport | Mobile Marketing February 28, 2013

Shoppers swayed to spend by mobile connectivity

When it comes to where shoppers are headed this weekend, the mobile options within a store are a bigger factor than many retailers realize. According to new data out from JiWire most bricks-and-mortar shoppers (80%) are swayed by in-store WiFi... >>

BizReport | Mobile Marketing January 09, 2013

Showrooming the cause of half a billion pound 'leak' from UK High Streets

In the run up to Christmas, half a billion pounds of business walked out of UK retailers' stores to be spent at a competitor's outlet thanks to the practice of showrooming.... >>

BizReport | Ecommerce archives December 13, 2012

Report: Returns could cost retailers $2.9b

More consumers are shopping online - and returning merchandise in-store. While some returns are legitimate, a new report out from the National Retail Federation suggests fraudulent returns will cost retailers billions this year, and ecommerce is part of the problem.... >>

BizReport | November 21, 2012

Store retailers could lose 5% of holiday season sales through showrooming

Eight out of ten retailers are affected by showrooming, according to new research from Edgell Knowledge Network, in partnership with Ebay, yet just 10% have strategies in place to limit its effects. ... >>

BizReport | October 31, 2012

EIU: By 2022 a third of UK retail will be done online

In their latest report, the Economist Intelligence Unit reveals that at least one third of retail in the UK will take place online 10 years from now.... >>

BizReport | October 29, 2012

Consumers plan more time with shopping apps, less time at stores

There may be slightly shorter queues at checkouts and more parking spaces this year. According to a new report from PriceGrabber, fewer consumers intend to spend their time traipsing around the mall this year and, instead, plan to use apps... >>

BizReport | Advertising archives October 08, 2012

Why showrooming will be important over the 2012 holidays

Like it or not the showrooming trend isn't going away. As mobile devices become more prevalent, more shoppers are comparing prices via mobile while in-store. But this doesn't have to be a bad thing - in fact, there are ways... >>

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