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BizReport | Advertising archives October 11, 2012

Yesmail: Marketing campaigns deployed on wrong day, wrong time

With just 74 days until Christmas, the race is on to get marketing messages in front of online consumers. Marketers may have their creative, messaging and offers fine-tuned, but new research from Yesmail Interactive reveals campaigns are not being deployed... >>

BizReport | Ecommerce archives July 22, 2011

Placecast releases self-serve ecommerce alert

Placecast has released a shopping tool that may help small businesses better connect with mobile shoppers. Called ShopAlerts Self-Serve, the tool gives smaller merchants the ability to launch mobile promotions. The ShopAlerts platform sends mobile messages to shoppers when they... >>

BizReport | Research archives April 05, 2011

Survey: Pet owners are cutting back, just like other consumers

Four-legged friends may be just like family members to most owners, but a new survey finds that pets aren't at the top of the buying food chain any longer. The research shows that pet owners aren't the same in 2011... >>

BizReport | Research archives April 05, 2011

Survey finds Americans shopping smarter, not harder

When it comes to saving money, more Americans are turning to coupons to keep some green in their wallets. According to a recent Harris Interactive and survey 95% of Americans are now actively looking for some kind of savings... >>

BizReport | Ecommerce archives November 02, 2010

Study: Demographics spell difference in shopping actions

Men are from Mars, Women are from Venus. The book became a line and is not part of pop culture. But it also rings true. Men and women do think and act differently in many areas. And, according to a... >>

BizReport | Research archives July 23, 2010

Want more conversions? Focus on customer service

There is a saying going around between consumers that marketers need to not only be aware of, but crushing. Listen in on social conversations or just set up 'listening posts' in brick-and-mortar stores and you'll likely hear, 'Customer service is... >>

BizReport | Ecommerce archives February 24, 2010

Report: Consumer cutbacks an opportunity for marketers

The recession taught Americans at least one thing: how to save more money, or at least get spending under control. According to a recent Harris Poll, about two-thirds of Americans are buying generic brands and brown-bagging lunch. All because of... >>

BizReport | Ecommerce archives January 28, 2010

Report: Shopping habits run true online and offline

When it comes to shopping old habits die hard. And that means even online marketers need to take the 'old ways' into account. A new report from digital ad firm Eyeblaster sheds light on the trend. According to the report... >>