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BizReport | Advertising archives July 15, 2014
Study: Sequenced ads outperform sustained CTA messaging
Sequencing ads may be the answer for some brands. That's the key takeaway from a new study out from Adaptly which found sequenced ads targeted to individuals increase view-thrus by 87% and conversions by 56% when compared to sustained call... >>
BizReport | Advertising archives October 13, 2010
Unicast upgrades features for dynamic content
As the Internet becomes more segmented, publishers and advertisers are looking for better ways to attract and engage the consumer base. Content relevance and accuracy are two ways to do this, a new feature from rich media hub Unicast gives... >>
BizReport | Advertising archives October 06, 2010
Study: Sequencing ads results in higher engagement
Looking for another way to engage consumers? Rather than hoping for a video to go viral or a social campaign to bring in new-to-you consumers, a new study indicates that sequencing ads within a campaign may be the best bet.... >>
BizReport | Ecommerce archives January 11, 2010
Retargeting ads could boost Valentine's spending
Okay, you've had a few minutes to breathe after the monstrous 2009 holiday shopping season. But catch that breath because the next ecommerce bump is right around the corner - on Valentine's Day. After the big spend over the Christmas... >>
BizReport | Ecommerce archives September 24, 2009
Dotomi offers ad sequencing
When it comes to online purchases, its all about the offer. Marketers have known for some time that the right offer is the key to turning an online browser to an online purchaser. The problem, of course, is the offer.... >>
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