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BizReport | Search Marketing July 04, 2017

Top 3 tips to improve local SEO

While Search Engine Optimization tactics have been around for more than a decade, some businesses continue to make mis-steps in the area. Especially when it comes to a local SEO strategy. Here are three tips to strengthen the approach. ... >>

BizReport | Search Marketing June 30, 2017

How to improve local search efforts

Search marketing, while not a new tactic, continues to be a hurdle for many local businesses like doctors, restaurants, hotels, and even locally based retailers. One expert explains why. ... >>

BizReport | Search Marketing May 15, 2017

Study: Search not keeping up with customer expectations

According to new data out from SearchDex, retailers aren't serving up what customers want on the search front. Researchers found that more than half (58%) of Americans are now using search engines to research shopping trips, but that targeted ads... >>

BizReport | Search Marketing May 04, 2017

Top 4 tips to get more from AdWords

Google AdWords have been a part of digital marketing for more than a decade, and yet many small businesses continue to struggle with the best way to use this tool. We asked Manta CEO John Swanciger to weigh in; here... >>

BizReport | Search Marketing April 27, 2017

Local Brands: Why SEO needs an upgrade

Search engine optimization has been around for more than a decade, but there are still challenges, especially in the local space. One expert explains. ... >>

BizReport | Search Marketing January 24, 2017

Top 3 SEO strategies to implement now

Like email, the SEO space continues to garner a large chunk of advertising budgets each year. One expert offers three SEO strategies brands should implement now. ... >>

BizReport | Search Marketing November 17, 2016

Expert: Why some brands still get SEO wrong

Despite the fact that search engine optimization is considered 'old school', many businesses continue to get SEO wrong. Getting things as simple as a business listing wrong, though, can irreparably hurt a business. One expert explains. ... >>

BizReport | Search Marketing August 16, 2016

Study: ROI tracking key to search success

Merely investing in a local campaign isn't enough, businesses need to be tracking the ROI of those campaigns, too. That's the takeaway from recent RevLocal research which shows fewer than half of small businesses are investing in ROI tracking. ... >>

BizReport | Search Marketing April 14, 2015

gShift: Most believe Google's algorithm change will impact business

Next Tuesday Google will roll out a new mobile-friendly update to their search algorithms. And, according to one survey, brands believe their businesses will be impacted - some probably negatively - by the change.... >>

BizReport | Search Marketing March 12, 2015

Top 3 tips for a strong international SEO strategy

Leveraging the right translation resources is crucial for brands because poorly translated content is worse than not doing it all, says one expert, and it certainly won't help your international SEO strategy. ... >>

BizReport | Blogs & Content August 08, 2014

Top 3 website optimization tips

"Black Hat" SEO - the strategy of creating pages jammed with keywords that dont' make any sense and creating link farms - still resonates around the web. Users and search engines are smarter; to connect now, the key is creating... >>

BizReport | Search Marketing March 21, 2014

How search technology can enhance the user experience

Seamless experience - it is one of the biggest buzzwords right now in the ecommerce space. According to experts shopping want an experience that is a simply and frictionless as possible. One expert believes that seamless experience begins with search... >>

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