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BizReport | Trends & Ideas archives January 15, 2013

IBM predicts birth of a trend - steampunk

Retailers are constantly on the lookout for the 'next big thing' and, according to IBM, it's becoming easier for these trends to be spotted way before markets become saturated thanks to the use of social and sentiment analysis. IBM thinks... >>

BizReport | Social Marketing May 03, 2011

What is sentiment analysis?

Marketers have long been looking for new ways to measure social media engagement. Measuring the attitude of a consumer towards a brand, better known as sentiment analysis, is one method that is gaining traction. ... >>

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