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BizReport | Advertising archives August 22, 2014

Seniors unhappy with stereotypes used in advertising

The portrayal of seniors in advertising is not going down well with that target audience, according to new research conducted by marketing communications agency GlynnDevins.... >>

BizReport | Social Marketing August 07, 2013

Pew: Number of social media users age 65+ triples

In its first incarnation, Facebook was a realm inhabited by youngsters - college students to be more precise. But, since flinging open the doors to all who cared to enter, the social network and, indeed, many other social media sites,... >>

BizReport | Internet June 11, 2012

Pew: Over half of U.S. pensioners online

Many people that turn 65 and end their working lives can feel isolated. However, today's retirees are more connected than ever before, according to new data from Pew Internet and American Life Project.... >>

BizReport | Social Marketing June 11, 2010

AARP: Net-savvy, social networking seniors prefer Facebook

As someone who has recently gone further back in my family history thanks to several octogenarian and nonagenarian Facebook users, I can certainly agree with the recent findings of AARP which show ageing Americans to be Internet savvy and social.... >>

BizReport | Ecommerce archives February 16, 2010

Seniors expect quick answers via online customer service channels

A recent survey of over 500 U.S. online consumers aged 65 and over found that seniors aren't averse to using new technology to engage with customer service but, whichever they use, they expect a prompt response.... >>

BizReport | Research archives January 15, 2010

Marketers must ready for a new kind of consumer

A new kind of consumer is coming to America and marketers need to ready for him. Over the next twenty to thirty years marketers are going to have to completely change their philosophy or risk alienating or simply missing many... >>

BizReport | Research archives December 21, 2009

Seniors becoming more active online

When it comes to the most active online populations, most advertisers believe those in the middle - between the ages of 30 and 45 are the most active. In many senses they are but one of the fastest growing online... >>

BizReport | Internet December 11, 2009

Number of online seniors rises 55% in last five years

In the last five years the number of seniors using the Internet has risen by over 50%, according to new data from Nielsen Online, catching up with their offline numbers. ... >>

BizReport | Social Marketing November 01, 2007

Over-50s get social online

Thousands of over-50s have signed up for an online social networking site from the holiday and insurance company, Saga.... >>

BizReport | Research archives March 22, 2007

Millions of seniors need nurturing to get them online

More and more seniors are turning to the internet for medical information, but recent research indicates that health marketers need to do more to earn trust and make the online experience suitable for the older generation.... >>

BizReport | Research archives February 02, 2007

Retirees in the U.K. spending more free time online

British pensioners are embracing the internet and incorporating it into their daily lives.... >>

BizReport | Search Marketing January 10, 2007

Web Savvy Seniors Get Cranky

Baby boomers and seniors can now use a new search engine that returns suitable site suggestions.... >>

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