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BizReport | Email Marketing May 24, 2018

Reputation key to email campaigns

Reputation may be more important than ever for email marketers. According to new data, email senders with high reputation marks substantially increase the chances their mailings will hit consumer inboxes. ... >>

BizReport | Email Marketing June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. ... >>

BizReport | Email Marketing August 01, 2011

Time to clean up email lists for holiday campaigns

The holiday season is looming and email marketers are vying to be the first to reach the inbox. But marketers that go ahead without cleaning up their email lists could damage both their ROI and reputation.... >>

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