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BizReport | Advertising archives June 11, 2010

Peer39, AdMeld partner for enhanced targeting

Semantic ad platform Peer39 has partnered with yield optimization hub AdMeld for a unique platform which should help marketers take better advantage of revenue opportunities. Through the partnership AdMeld will analyze each impression against Peer39's existing semantic data sets.... >>

BizReport | Advertising archives January 14, 2010

Brand Safety: How brands can recover from scandal

Alright, you've prepared for scandal by being proactive in how ads are placed on content sites and the types of keywords used for your products and services. Despite your best efforts, your brand has gotten dragged into the middle of... >>

BizReport | Blogs & Content archives January 13, 2010

Brand Safety: How to survive a scandal

Nearly a month since the Tiger Woods scandal broke and brands are still running scared. From him and from other athletes or celebrities paid to endorse products. But this running from scandal isn't necessarily the right move, instead brands need... >>

BizReport | Advertising archives September 22, 2009

Internet Marketing 101: The Case for Semantic Advertising

When it comes to online marketing, there are a plethora of options. Pay per click, online display, online video, text ads, email marketing. And when it comes to targeting there are just as many options. One of these options has... >>

BizReport | Research archives August 11, 2008

Should advertisers consider cookie-less ads?

It seems each week, another headline touts the demise of online advertisers because of privacy concerns. Recently in the United State, the House of Representatives Committee on Energy and Commerce has taken up the flag and is considering more changes... >>

BizReport | Advertising archives June 27, 2008

Peer39 launches semantic ad platform

Search marketers looking for a little more punch in their campaigns may want to check a new start-up called Peer39. The company is launching a semantic advertising platform said to match content meaning within search terms. ... >>