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BizReport | October 29, 2012

Twitter can now assign users a gender with 90% accuracy

How accurately can you tell a person's gender by their profile name and their social media posts? Fairly well, according to Twitter, who are assigning a gender to users based on a variety of signals. ... >>

BizReport | Advertising archives July 31, 2012

33Across extends Brand Graph with real-time insights

Social and interest graph operators 33Across are giving marketers superior demographic targeting options with the introduction of 52 new 'social personas'. ... >>

BizReport | Ecommerce archives January 19, 2012

Research: Tablet users spend more, convert more than smartphone users

Tablet users are spending more via e-commerce websites than their smartphone and PC using counterparts, according to a new report from Adobe Systems, and retailers should take steps to identify these segments and target them directly.... >>

BizReport | Ecommerce archives May 10, 2010

Invite Media, Almondnet partner for keyword, segmented data

A new partnership in the online space should help more marketers utilized both keyword data and audience segmentation information. This month begins a partnership between Invite Media, an advertising technology company, and AlmondNet, a data aggregator. Through the partnership AlmondNet... >>

BizReport | Advertising archives April 06, 2010

Webtrends adds deeper targeting capabilities

A new addition to the Webtrends Visitor Data Mart, releasing today, gives marketers the ability to segment consumers one to one. Through email, on-site, through CRM or even data warehousing, marketers can use the product to create more deeply seated... >>

BizReport | Advertising archives June 30, 2008

Adify launches segmentation service

Finding the right vertical advertising network is a tough sell for most marketers. Finding the right vertical ad network and being assured of what ad space is still available is even tougher. Enter a new solution from Adify while segments... >>

BizReport | Advertising archives February 29, 2008

Microsoft boosts ad targeting with YaData deal

Microsoft has agreed to acquire an Israeli behavioral targeting and customer segmentation technology firm to improve its online advertising platform.... >>