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BizReport | Mobile Marketing June 09, 2016

Mobile to fulfil major roles in Euro 2016

Smartphones will be playing a major role among those following the Euro 2016 football championships being hosted in France. As well as being a second-screen, they will also play a role in alerting those attending matches about potential terrorist attacks.... >>

BizReport | Research February 12, 2016

Goodbye second-screening, hello switch-screening

It may be the biggest screen in the living room, but its dominance is waning, according to new research from the Internet Advertising Bureau.... >>

BizReport | Advertising September 18, 2015

Consumers do watch TV ads, and they do react with digital research

Research from Market Track has found that not only do many U.S. Internet users watch ads on television, but also that digital research is the most common response. ... >>

BizReport | Mobile Marketing June 09, 2015

IAB: Small screens not just used for short-form video

Think that mobile users only watch short video clips on their device? Think again. According to a new global survey from the Interactive Advertising Bureau (IAB) more than a third of consumers watch video content that is longer than five... >>

BizReport | Mobile Marketing February 16, 2015

Rugby fans multi-tasking on mobile during matches

Sports fans are not just focused on the big screen, but many are also glued to a smaller screen, too. According to new research, over half of rugby fans multi-task on a smartphone while watching the game on television and... >>

BizReport | Advertising December 15, 2014

Brands not reflecting TV ad products on website homepage

To promote consistency across advertising channels, and increase conversions, brands should be using products advertised in their television ads on their homepage. However, recent research from Wywy reveals that many brands are not creating that seamless bridge between television and... >>

BizReport | Trends & Ideas August 19, 2014

Television viewing alive and kicking in the UK

Mobile devices have prompted the watching of television programs on small screens but, according to new data from BroadStream Solutions, that's not exactly what's happening in lounges across the UK.... >>

BizReport | Mobile Marketing August 06, 2014

Potential for spoilers on social media encourages live TV viewing

A study by ratings agency Nielsen reveals that people in the U.S. are increasing using social with television viewing and enjoying television shows more because of it. ... >>

BizReport | Social Marketing April 08, 2014

Television promotions for new shows continue to outperform social media

While social media may be becoming an increasingly important part of watching television, traditional television promotions continue to be more effective than social media in the decision of which new show to watch, according to the findings of a Council... >>

BizReport | Social Marketing February 13, 2014

60% of TV show interactions on Facebook occur during broadcast

Marketers have long wanted to know about the social aspect of Facebook's relation with television viewing and, thanks to new research conducted in partnership with UK-based social television analytics firm SecondSync, they have some answers.... >>

BizReport | Mobile Marketing January 31, 2014

Survey reveals the app activities of Super Bowl viewers

A Super Bowl second screen survey reveals that those watching the game will also be watching their mobile devices as they use social media, games and weather apps. ... >>

BizReport | Mobile Marketing October 22, 2013

Mobile, not TV, considered 'first screen' among half of 18-34 age group

New research has revealed that, among younger demographics, the television is taking a back seat to mobile. M-commerce platform Weve reveals that almost half of younger mobile users now consider the smaller of the two screens to be their 'first... >>

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