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BizReport | Search Marketing October 24, 2019

Study finds bulk of searches leading to fake goods

Consumers Googling habits may not be netting them the good deals they think, and this could become an issue for brands. That is a key takeaway from new Incopro data which shows that about 60% of search results lead consumers... >>

BizReport | Search Marketing February 24, 2016

Experts: What Google's right rail change means for advertisers

Late last week Google announced they would be taking out their right rail ads, leaving ad space only at the top or bottom of the page. There are two exceptions: Product Listing Ads (PLAs) and Knowledge Panel ads may still... >>

BizReport | Search Marketing June 16, 2015

Expert: Why mobile could be a problem for Google

Things are changing rapidly in the online space, and according to one expert some of those rapid changes - specially the mobile changes - could spell trouble for online giant Google. ... >>

BizReport | Social Marketing August 13, 2014

Facebook is the go-to social channel for people researching local businesses

Facebook is the go-to social channel for people looking for more information about a local small business, according to new research by G/O Digital.... >>

BizReport | Search Marketing January 17, 2014

Covario: Search strong for 2013

On a global scale, businesses are still turning to search for customer engagement. That according to new data out from Covario which indicates retail, consumer electronics and global technology search spending increased 13% from Q3 to Q4 2013 and 7%... >>

BizReport | Search Marketing October 17, 2013

Report: Shhh! I'm searching

It's no secret that Americans love their mobile devices, but new data out from Ask.com underlines the importance of mobile devices - for consumers' perceived privacy. According to the new report more than half of American adults would like to... >>

BizReport | Search Marketing September 26, 2013

Local searchers knocking on closed doors

There is a disturbing trend in the search space: search engine results leading shoppers astray. According to new data from Infogroup more than half of shoppers using search engines, online directories and GPS/Navigation systems are being led to stores that... >>

BizReport | Social Marketing August 15, 2013

Social trumps search for online content discovery

When searching for content online, social networks trump search engines among younger Internet users, according to a new study from media platform Blinkx. ... >>

BizReport | Search Marketing May 07, 2013

Mobile local search quadrupled in 2012

Local search via mobile devices more than quadrupled in 2012, according to a new report by comScore released by the Local Search Association.... >>

BizReport | Search Marketing May 01, 2013

BRC: 198% YoY rise in retail search volume via tablets

The latest findings of the British Retail Consortium/Google Retail Monitor reveal that total retail search volumes from UK consumers searching via a tablet have increased significantly.... >>

BizReport | Search Marketing January 22, 2013

Report: Mobile driving nearly 25% of paid search clicks

Mobile is becoming a driving force in the paid search realm, especially with consumers using tablet. According to The Search Agency's new State of Paid Search (Q4 2012), mobile (smartphones and tablets) are now pushing about 23% of paid search... >>

BizReport | December 27, 2012

Google Gmail search trial adds to benefits of sending confirmation emails

Sending confirmation emails to customers reinforces a brand and can lead to repeat purchase, among other things, but there's soon to be a new benefit to sending out confirmation emails, particularly to those customers who use a Gmail account. ... >>

BizReport | Research archives November 13, 2012

Study: What Google's 'not provided' means for brands

Just over a year ago Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites. This enhancement was supposed to protect consumer identities. This, of course, has made... >>

BizReport | November 08, 2012

Google's UK search market share drops for first time in 5 years

Google's search market share in the UK has dropped for the first time in five years, according to new figures released by Experian Hitwise.... >>

BizReport | Search Marketing October 31, 2012

Search Report: Click traffic up 27% YoY

Search marketing may not make as many headlines as mobile or ecommerce as it did a few years ago, but according to one report paid search still holds benefits for marketers - specifically engagement. According to new data from The... >>

BizReport | Search Marketing October 22, 2012

Microsoft: Adchemy integration increases relevance for Bing searchers

One year after Microsoft tapped Adchemy for their Bing search engine, the software giant reports search users are seeing more relevant query results, which is helping advertisers increase engagement. Through the partnership Adchemy and Microsoft create IntentMaps, focusing on the... >>

BizReport | Search Marketing October 10, 2012

Ooops! Chitika network error inflates Google's local search volume data

On Monday this week I reported on new research from Chitika that suggested 43% of Google search queries had local intent and three-quarters of the search engine's local traffic came from mobile devices. Well, Chitika got it wrong and today... >>

BizReport | Search Marketing July 17, 2012

WordStream: Paid Search Ad Clicks Exceed Clicks on Free Organic Listings for Commercial Keywords

What impact do all the bigger and more engaging sponsored ad formats have on the average Google searcher? A new study by search engine marketing software firm WordStream reveals some interesting insights into PPC vs. organic clicks for high commercial... >>

BizReport | Search Marketing May 30, 2012

iProspect makes search audits accessible for SMBs

A new service from iProspect may help small and mid-size businesses compete for the search space more proficiently. Called Paid Search Audit service, the platform analyzes paid search campaigns and offers insight to businesses.... >>

BizReport | Search Marketing April 02, 2012

SEO in UK worth over three-quarters of a billion dollars in 2011

The SEO market in the UK is continuing to grow rapidly, according to research by Econsultancy who estimate the SEO industry in the UK now brings in more than three-quarters of a billion dollars each year. ... >>

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