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BizReport | Search Marketing August 12, 2014

Google using HTTPS as a ranking signal

Google is flexing its search engine muscle in an effort to encourage websites to be more secure. Search algorithms have been tweaked to give sites using HTTPS a higher search ranking.... >>

BizReport | October 17, 2012

Google's 'Disavow Links' tool a last resort against negative SEO

A much-anticipated tool for webmasters has finally been announced by Google. The search engine now enables webmasters to take control of undesirable links and ask that they be disregarded for ranking purposes. ... >>

BizReport | Search Marketing August 30, 2011

Mathematical formula developed to predict PPC performance

Digital marketing technology DC Storm, with the help of mathematicians from Sussex University in the UK, has confirmed that search ranking positions impact on click-through rates and developed a formula that will help advertisers predict the outcome of optimization changes.... >>

BizReport | Search Marketing February 25, 2009

Hitwise: Long tail of search gets longer

Internet users today are using longer and longer search queries, according to Hitwise, prompting some marketers to relook at their long-tail strategies. ... >>

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