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BizReport | Search Marketing October 17, 2011

Study: Searchers want answers to educate, inspire

When a consumer conducts an online search, he or she simply wants answers. Correct? Yes. And no. New research out from Latitude and finds that, yes, they want answers but they want specific types of answers - and the... >>

BizReport | Search Marketing May 18, 2011

Forecast: Local Search revenues to push $8 billion by 2015

Add another advertising option to local businesses plate: local search is set to rev up in the next four years. According to an updated forecast from BIA/Kelsey Group, local search advertising revenues should surpass $8 billion by 2015.... >>

BizReport | Mobile Marketing March 25, 2011

How the mobile marketplace is changing the online space

When it comes to mobile consumers, all brands want to engage them. A new report from BIGresearch may make mobile consumers even more attractive to brands. According to the findings 'active' mobile consumers are also 'active' product researchers.... >>

BizReport | Search Marketing December 21, 2010

Report: Bing serves one-quarter of November searches

In the grand scheme of things, Google is still in full control of the search engine wars with a 70% share. But, a recent report from Experian/Hitwise has found a small chink in that control. According to Hitwise research, Microsoft's... >>

BizReport | Search Marketing June 14, 2010

KENSHOO partners Experian/Hitwise for search campaigns

Experian/Hitwise and KENSHOO have partnered for an integrated platform which will utilize Experian/Hitwise's search data into KENSHOO's keyword bid management solution. This should help marketers obtain higher ROI's from search campaigns because of the increased targeting and keyword information available.... >>

BizReport | Search Marketing April 06, 2010

Search queries down but Bing heating up

When it comes to search, marketers know that consumers will return time and again to find information. But, surprisingly, search query volume decreased in February by about 6%. Most likely because February is the shortest month of the year, still... >>

BizReport | Advertising archives August 27, 2009

Yahoo changes up email, messenger, mobile offerings

In an effort to remain relevant and perhaps have a better shot at taking on online giant Google, Yahoo is pushing a few traditional offerings. This week the company announced changes to their email, messenger and mobile programs. But, perhaps... >>

BizReport | Research archives July 23, 2009

Using mobile voice search, ChaCha outperforms competitors

When it comes to mobile search, especially mobile voice search, the fight is still going to become the number one engine. According to a recent MSearchGroove, relative newcomer ChaCha outperformed the likes of Google with Voice and Vlingo for iPhone... >>

BizReport | Search Marketing July 17, 2009

Search: Bing continues to show growth

When it comes to search marketing, most marketers are used to hearing that giant Google is in the lead. Although the search engine still leads other engines by as much as a 35% share, the news this month is that... >>

BizReport | Search Marketing July 01, 2009

Catalyst: Googlers like Bing but won't remain loyal

When it comes to search, Google has long been the top dog. Enter Bing, the new search offering from Microsoft and buzz is that the engine is actually faring quite well against some stiff competition. However, is the launch buzz... >>

BizReport | Search Marketing June 17, 2009

Nielsen: Is it time to rethink search?

May search numbers are in and, while the numbers are much of the same, there is a new twist and it's called Bing. The question is, can Bing help to rethink and redefine search? Or is there no way for... >>

BizReport | Search Marketing June 12, 2009

AdWords suggests additional keywords to marketers

A new addition to the AdWords platform could help search marketers get more from their campaigns. Although similar to the old "Optimization" tab, Goggle has added an "Opportunities" tab.... >>

BizReport | Search Marketing June 10, 2009

TruReputation scores online content

A new solution launches this week with the promise to help marketers better control online reputation through search. From Visible Technologies, TruReputation hosts a suite of tools to help businesses and brands manage how their messages, content and reputations stand... >>

BizReport | Search Marketing June 02, 2009

Heavy searchers aren't engine-loyal

When it comes to searching, not just any search engine will do. In fact, according to a recent report from Nielsen, many search engines will do. Sound wrong? It isn't. Nielsen researchers found that when it comes to heavy searchers,... >>

BizReport | Search Marketing May 25, 2009

Microsoft's Kumo offers semantic, ecommerce options

Microsoft's new search engine, Kumo, could be the search engine that changes how and when consumers search online. The search engine is still in the works, but according to several reports, the engine will offer a new focus on organic... >>

BizReport | Search Marketing May 22, 2009

Are longer search queries reducing ad coverage?

New data from comScore shows that while the number of searches being conducted is up considerably, paid clicks have shown a much slower rate of growth. Why? ... >>

BizReport | Search Marketing May 13, 2009

Hitwise: Paid search sinks fast

Many online marketers are turning to paid search to help them through the recent economic downturn, but a new report from Hitwise may put a damper on that move. Researchers tracking paid search for the month leading up to May... >>

BizReport | Search Marketing February 27, 2009

Study finds search ad CTRs lower than previously thought

The results of a study into the rate of ad clicks on have "astounded" a Penn State University assistant professor and call into question the current industry standard of a 25-30% paid search click through rate. ... >>

BizReport | Research archives February 03, 2009

comScore: Search, job categories continue to be hot

With New Year's many marketers threw out the old and rang in the new, but that could be a mistake. Rather than tossing out 2008, there are things we can all learn from the year. For instance two of the... >>

BizReport | Search Marketing November 24, 2008

Google releases new tool to gauge user interest

A new search-based keyword tool from Google could give online marketers better insight into consumer's wants and needs. The new tool, released this month, gives marketers a sense of what consumers are actually looking for when entering a search query.... >>

BizReport | Search Marketing May 23, 2008

Google widens search lead

Google is the only one of the large search engines to have increased its share of market over the last few months, despite a slight drop in searches by Americans, finds comScore.... >>