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BizReport | Search Marketing August 29, 2017

Study finds mobile search increasingly important

Having company and product information available in mobile formats is key to business success. That's a key finding from recent BrightEdge data; their research shows that more than half (57%) of Google search traffic is now coming from mobile users.... >>

BizReport | Search Marketing August 16, 2016

Study: ROI tracking key to search success

Merely investing in a local campaign isn't enough, businesses need to be tracking the ROI of those campaigns, too. That's the takeaway from recent RevLocal research which shows fewer than half of small businesses are investing in ROI tracking. ... >>

BizReport | Search Marketing July 10, 2015

Expert: Is Google gaming algorithms?

According to a recent academic paper, led in part by the Yelp data science team, Google may be gaming its search algorithm to favor its own web properties. BizReport recently reached out to Jamie Hill, Chairman & CEO of adMarketplace,... >>

BizReport | Search Marketing April 22, 2015

Survey IDs SEO platforms most brand friendly

G2 Crowd has released the results of a new report which identifies the SEO platforms that brands say are the most helpful to them. Among the winners - MOZ, Raven Tools, Ahrefs and SEMrush. Among all of the top brands,... >>

BizReport | Search Marketing November 25, 2014

Is free enterprise search a game-changer?

Enterprise search technology is uniquely suited to conquering this is roadblock to personalization. It enables companies to analyze all of their customer engagement channels and enterprise knowledge streams in real-time, and from this analysis gain a "contextual profile" for each... >>

BizReport | Search Marketing July 15, 2014

Covario: Search spend up in Q1, Q2

For the first half of the year, search marketing is doing very well - with mobile search spending leading the way. According to Covario's new Global Paid Search Spend Analysis the Q2 search spend increased just over 21%; the Q1... >>

BizReport | Search Marketing April 02, 2014

How on-site search leads to better engagement

Customers visiting branded websites want one thing: an experience that fits their needs. This is where personalization comes in - the right context, the right products and knowing what history a customer has with the brand can help to deliver... >>

BizReport | Search Marketing January 28, 2014

Report: 20% of all search clicks via mobile

When it comes to search, brands are investing in mobile and product listings. Those are two key takeaways in a new report from The Search Agency. According to their data, in Q4 of 2013 both mobile and PLAs saw strong... >>

BizReport | Search Marketing December 20, 2013

How to better use keywords in 2014

Keywords can play various roles in a holiday campaign. In general, when you think of a specific keyword or search term, you must consider the customer's intent since search is so intent-driven For upper-funnel and more research-driven searches, the intent... >>

BizReport | Search Marketing August 28, 2013

MarketLive: Paid search supplanting organic?

Everything is constant, even change. That could be the biggest takeaway from new data out from MarketLive which shows and interesting shift in the search space: paid search results are beginning to push past organic search results.... >>

BizReport | Search Marketing July 10, 2013

Covario: Mobile pushing search, overall spend up 22%

New data out from Covario shows just how mobile is beginning to impact the overall search category. According to Covario's report mobile search now represents 16% of the global paid search spend (Q2 2013), with 40% of the spend focused... >>

BizReport | Search Marketing April 01, 2013

Paid search up 33%, researchers say

Paid search may not be as sexy as social media or as entertaining as video but a large number of advertisers continue to invest in the option. According to new data out from Covario global paid search spending increased 33%... >>

BizReport | Search Marketing May 24, 2012

How search increased revenue for one SMB

Small businesses are always looking for the best way to increase revenue without increasing already tight ad budgets. For one small business the key was a combination of search and social advertising. ... >>

BizReport | Search Marketing December 13, 2011

Study: Search driving sales in-store as well as online

It is a given that paid search campaigns boost traffic and sales for online merchants. But what is the take-away from a paid search campaign for a brick-and-mortar store? Also sales, finds new research from Yahoo and RevTrax, and as... >>

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