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BizReport | Search Marketing March 21, 2018

Top tips to a stronger search strategy

Google has begun incorporating voice search, direct answer functions, apps, and video options into their search engine, making it necessary for businesses to update their search marketing strategies. Here are three tips to a stronger search strategy. ... >>

BizReport | Search Marketing February 28, 2018

Expert: Why SEM remains an important marketing approach

With the advent of mobile and social marketing mediums, many brands may have let search marketing take a back seat and a smaller portion of the advertising budget. That, according to one expert, is a mistake that should be corrected.... >>

BizReport | Search Marketing January 26, 2018

Expert: Why better understanding of Google, Facebook is key for marketers

Most of consumers' online time is spent with two Internet giants: Google and Facebook. What's more, roughly 60% of the digital ad spent is also spent with these two behemoths. That, according to one expert, is why marketers need a... >>

BizReport | Search Marketing September 20, 2017

Top 3 tips to optimize local search

Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics. ... >>

BizReport | Search Marketing May 04, 2017

Top 4 tips to get more from AdWords

Google AdWords have been a part of digital marketing for more than a decade, and yet many small businesses continue to struggle with the best way to use this tool. We asked Manta CEO John Swanciger to weigh in; here... >>

BizReport | Search Marketing January 05, 2012

Covario: Marketers need to push search spend to compete

Search marketing isn't garnering the headlines it did just a couple of years ago, but for marketers search spending continues to be high. According to new data from Covario the global search spend increased 21% for 2011, with a 28%... >>

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