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BizReport | Search Marketing August 13, 2018

Expert: Voice search setting up to change search marketing

There have been minor changes to algorithms, the addition of social media, and a focus on content, but for the most part search marketing has not changed much since it's creation. The advent of voice assistants - and voice-activated search... >>

BizReport | Search Marketing July 19, 2018

Study finds search rising again

There is a new heavy hitter in the search marketing wars and it isn't a search engine - it's Amazon. According to new data out from Marin Software, marketers who have Amazon profiles are pushing about 20% of their digital... >>

BizReport | Advertising May 03, 2018

Expert: Security settings brands should implement now

With news out that while Americans haven't left Facebook in droves after the Cambridge Analytica data scandal, but that these consumers do want enhanced security measures from brands, BizReport asked one digital expert which security settings should be implemented. ... >>

BizReport | Search Marketing May 02, 2018

Study: Search spend, engagement up

New data indicates search marketing isn't going anywhere. In fact, thanks to improvements in search targeting, researchers expect to see the overall search spend continue to grow. ... >>

BizReport | Advertising April 19, 2018

Top 3 tips for stronger, voice-assist search strategy

AI and voice assistants continue to grow in popularity, both for home use and business, which is leading more marketers into the AI space. But, how can brands ensure their search strategy is optimized for this new tech? Here are... >>

BizReport | Search Marketing March 21, 2018

Top tips to a stronger search strategy

Google has begun incorporating voice search, direct answer functions, apps, and video options into their search engine, making it necessary for businesses to update their search marketing strategies. Here are three tips to a stronger search strategy. ... >>

BizReport | Search Marketing February 28, 2018

Expert: Why SEM remains an important marketing approach

With the advent of mobile and social marketing mediums, many brands may have let search marketing take a back seat and a smaller portion of the advertising budget. That, according to one expert, is a mistake that should be corrected.... >>

BizReport | Advertising January 31, 2018

Reports show AI, social increasingly important for marketers

Artificial Intelligence and Social Networks are pushing marketers' budgets. That's the word from two new reports, which indicate a shift in how marketers are using tech to identify and engage with customers. ... >>

BizReport | Search Marketing January 26, 2018

Expert: Why better understanding of Google, Facebook is key for marketers

Most of consumers' online time is spent with two Internet giants: Google and Facebook. What's more, roughly 60% of the digital ad spent is also spent with these two behemoths. That, according to one expert, is why marketers need a... >>

BizReport | Search Marketing January 16, 2018

How to get yourself heard as voice search surges

People today are discovering that voice technology fits perfectly into their lives. Now they can conduct complex searches without fat thumb typos, bark food orders in their lounge or request to be entertained by jokes - all without lifting a... >>

BizReport | Trends & Ideas January 15, 2018

Consumer expenditure via voice assistants to rise significantly

Voice is the new keyboard, the new click. Recent research shows that user spending through voice assistants could increase sixfold in the next three years and those who already use voice assistants are using their smartphones less. ... >>

BizReport | Ecommerce December 22, 2017

Direct traffic accounts for largest proportion of ecommerce site visits

New research into how online shoppers search and discover a website or product page reveals the largest number of visits to ecommerce sites is generated by direct traffic. ... >>

BizReport | Search Marketing November 21, 2017

Top 3 tips to improve local search strategy

Localizing search continues to be an important - and sometimes overlooked - part of marketers' online toolkits. Here are three tips to improve local search strategy. ... >>

BizReport | Search Marketing November 08, 2017

Expert: How local search can help marketers now

Localizing ads, both visual and search, might be the key to marketers' holiday seasons. That, according to one expert who believes unifying local digital marketing with organic listings and search management can help smaller brands compete. ... >>

BizReport | Search Marketing September 20, 2017

Top 3 tips to optimize local search

Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics. ... >>

BizReport | Search Marketing August 29, 2017

Study finds mobile search increasingly important

Having company and product information available in mobile formats is key to business success. That's a key finding from recent BrightEdge data; their research shows that more than half (57%) of Google search traffic is now coming from mobile users.... >>

BizReport | Search Marketing July 21, 2017

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. ... >>

BizReport | Search Marketing July 13, 2017

Travel brands with 'highly browsable experience' rank higher in Google

New research published this week by Searchmetrics provides those in the travel industry with insight into search ranking factors to enable improved visibility in Google searches. ... >>

BizReport | Advertising July 11, 2017

Ad Roundup: Tools for publishers, search

In today's advertising roundup, two new tools which should help publishers and search marketers offer better on-site experiences. This, in turn, should help to better monetize content. ... >>

BizReport | Search Marketing July 10, 2017

Voice touted as future of mobile search but brands unprepared

The use of mobile voice search is rising and, according to a new report from Google, it is time that brands and agencies begin taking mobile voice search seriously. ... >>

BizReport | Search Marketing July 04, 2017

Top 3 tips to improve local SEO

While Search Engine Optimization tactics have been around for more than a decade, some businesses continue to make mis-steps in the area. Especially when it comes to a local SEO strategy. Here are three tips to strengthen the approach. ... >>

BizReport | Search Marketing June 30, 2017

How to improve local search efforts

Search marketing, while not a new tactic, continues to be a hurdle for many local businesses like doctors, restaurants, hotels, and even locally based retailers. One expert explains why. ... >>

BizReport | Search Marketing May 30, 2017

Give your search strategy a voice with these two "do now" tips

With the majority of searches now conducted on a mobile device, and the popularity of voice search rising, businesses must optimize their websites for voice search in the lead-up to the 2017 bargain-hunting and festive season. If you do nothing... >>

BizReport | Ecommerce May 23, 2017

Do your product pages make a good first impression? They better...

Did you know that an increasing number of your website visitors arrive directly on a product listing? New data highlights the importance of optimizing product pages to ensure making a good first impression. ... >>

BizReport | Search Marketing May 22, 2017

SEO: It's not just about showing up

New research highlights that, for brands and retailers to succeed, it is not just about showing up in search results, but how they show up. ... >>

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