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BizReport | Search Marketing September 20, 2017

Top 3 tips to optimize local search

Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics. ... >>

BizReport | Search Marketing August 29, 2017

Study finds mobile search increasingly important

Having company and product information available in mobile formats is key to business success. That's a key finding from recent BrightEdge data; their research shows that more than half (57%) of Google search traffic is now coming from mobile users.... >>

BizReport | Search Marketing July 21, 2017

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. ... >>

BizReport | Search Marketing July 13, 2017

Travel brands with 'highly browsable experience' rank higher in Google

New research published this week by Searchmetrics provides those in the travel industry with insight into search ranking factors to enable improved visibility in Google searches. ... >>

BizReport | Advertising July 11, 2017

Ad Roundup: Tools for publishers, search

In today's advertising roundup, two new tools which should help publishers and search marketers offer better on-site experiences. This, in turn, should help to better monetize content. ... >>

BizReport | Search Marketing July 10, 2017

Voice touted as future of mobile search but brands unprepared

The use of mobile voice search is rising and, according to a new report from Google, it is time that brands and agencies begin taking mobile voice search seriously. ... >>

BizReport | Search Marketing July 04, 2017

Top 3 tips to improve local SEO

While Search Engine Optimization tactics have been around for more than a decade, some businesses continue to make mis-steps in the area. Especially when it comes to a local SEO strategy. Here are three tips to strengthen the approach. ... >>

BizReport | Search Marketing June 30, 2017

How to improve local search efforts

Search marketing, while not a new tactic, continues to be a hurdle for many local businesses like doctors, restaurants, hotels, and even locally based retailers. One expert explains why. ... >>

BizReport | Search Marketing May 30, 2017

Give your search strategy a voice with these two "do now" tips

With the majority of searches now conducted on a mobile device, and the popularity of voice search rising, businesses must optimize their websites for voice search in the lead-up to the 2017 bargain-hunting and festive season. If you do nothing... >>

BizReport | Ecommerce May 23, 2017

Do your product pages make a good first impression? They better...

Did you know that an increasing number of your website visitors arrive directly on a product listing? New data highlights the importance of optimizing product pages to ensure making a good first impression. ... >>

BizReport | Search Marketing May 22, 2017

SEO: It's not just about showing up

New research highlights that, for brands and retailers to succeed, it is not just about showing up in search results, but how they show up. ... >>

BizReport | Search Marketing May 15, 2017

Study: Search not keeping up with customer expectations

According to new data out from SearchDex, retailers aren't serving up what customers want on the search front. Researchers found that more than half (58%) of Americans are now using search engines to research shopping trips, but that targeted ads... >>

BizReport | Ecommerce May 12, 2017

Top tips to better use site search

Site search is grossly underutilized by eCommerce shoppers. For nearly two decades, it has lacked any real innovation or evolution, causing almost 50% of all eCommerce site searches to end in failure, according to one expert. Read on for tips... >>

BizReport | Search Marketing May 04, 2017

Top 4 tips to get more from AdWords

Google AdWords have been a part of digital marketing for more than a decade, and yet many small businesses continue to struggle with the best way to use this tool. We asked Manta CEO John Swanciger to weigh in; here... >>

BizReport | Search Marketing April 27, 2017

Local Brands: Why SEO needs an upgrade

Search engine optimization has been around for more than a decade, but there are still challenges, especially in the local space. One expert explains. ... >>

BizReport | Search Marketing April 24, 2017

Bing: Voice searches for hotels up 343% YoY

Voice technology simplifies consumers' lives and, according to new data from Bing, it is simplifying travel searches, too. ... >>

BizReport | Search Marketing April 10, 2017

Voice technology simplifies consumers' lives, boosts emotional connection to brands

It takes less brain-power to use, can be fun, simplifies consumers' lives, drives greater emotional connections with brands, and 88% of Brits are using it. New research provides insight into the rising popularity and usage of voice technology. ... >>

BizReport | Search Marketing April 04, 2017

AccorHotels.com launches MoodMatch using Hotel DNA from Travelsify

This week sees the launch of a travel search engine experience based entirely on the mood of the traveler and using Hotel DNA to find the right match. ... >>

BizReport | Search Marketing March 31, 2017

Clutch: SMBs focus on wrong SEO metrics

B2B research and reviews firm, Clutch, has released new findings from their research into small businesses use of search engine optimization which shows that more than half of SMBs in the US invested in SEO in 2016 but most are... >>

BizReport | Search Marketing March 03, 2017

73% of searches for economy hotels made on mobile

Nearly three-quarters of searches for economy hotels are made on a mobile device, according to new research from performance marketing engine Sojern. ... >>

BizReport | Search Marketing January 27, 2017

Consumers eliminate hotels with less than 3-star reviews from accommodation research

A new study following the path to decision during travelers' search for accommodation reveals the significant role of search engines and review ratings. ... >>

BizReport | Search Marketing January 24, 2017

Top 3 SEO strategies to implement now

Like email, the SEO space continues to garner a large chunk of advertising budgets each year. One expert offers three SEO strategies brands should implement now. ... >>

BizReport | Search Marketing December 12, 2016

Two-thirds of big business listings contain inaccurate information

A significant percentage of businesses, large and small, have incorrect business information listed online, according to a new survey from global location data management firm, Yext. ... >>

BizReport | Search Marketing November 17, 2016

Expert: Why some brands still get SEO wrong

Despite the fact that search engine optimization is considered 'old school', many businesses continue to get SEO wrong. Getting things as simple as a business listing wrong, though, can irreparably hurt a business. One expert explains. ... >>

BizReport | Blogs & Content October 28, 2016

Brands: Why connected content is key to growth

As more consumers adopt smartphones and install smart-home offerings like linked thermostats and door locks, it is crucial that businesses also change the way they operate. Especially, when it comes to how their content can be found online. ... >>

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