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BizReport | Ecommerce May 08, 2013

Consumer online research extends beyond big-ticket items

It is well-known that consumers spend time online researching purchases, although this behavior is normally attributed to the consideration of big-ticket items. However, new research shows that consumers are increasingly researching purchases of smaller, everyday items using various tools, although... >>

BizReport | Search Marketing May 07, 2013

Mobile local search quadrupled in 2012

Local search via mobile devices more than quadrupled in 2012, according to a new report by comScore released by the Local Search Association.... >>

BizReport | Ecommerce May 06, 2013

Tech topping ecomm searches

When it comes to online shopping, more consumers are looking into tech products in their search queries. That according to new data out from BuyVia which found that search queries for 'iPhone', 'iPad' and 'Dell' topped online search lists for... >>

BizReport | Mobile Marketing May 01, 2013

46% use mobile only in path-to-purchase

Today's mobile consumers increasingly start their path-to-purchase on a mobile device yet around half convert offline or on another screen, according to new research released by Telmetrics and xAd. ... >>

BizReport | Search Marketing April 09, 2013

70% of mobile searches lead to consumer action

Just as companies who fail to optimize email messages for mobile are at risk of undermining campaign success, so are those whose websites are not mobile-friendly. ... >>

BizReport | Advertising April 02, 2013

Release integrates Open Graph, for better Facebook insights

Rio SEO has released an upgrade to their search and social marketing toolset that will input some social data, helping local businesses get a better picture of their shoppers. Called the Rio SEO Local Search Optimizer, the tool integrates Facebook's... >>

BizReport | Search Marketing March 15, 2013

Study: YP.com outperforming local search

In the local space an old - and previously offline - option is taking center stage. One recent study found that YP.com, the online hub for Yellow Pages, is outperforming local search options, including Google Maps, when it comes to... >>

BizReport | Search Marketing March 14, 2013

Google: Half of mobile conversions happen within the hour

Research by Google and Nielsen provides mobile marketers with key insights into when and why people use mobile search and the actions taken as a result of this use.... >>

BizReport | Search Marketing March 01, 2013

UK's most-visible paid search ad brands revealed

New research from search and social analytics software firm, Searchmetrics, reveals the websites most likely to be seen in paid search ads on Google UK, with Amazon.co.uk the most visible by a long shot. ... >>

BizReport | Search Marketing February 08, 2013

Half of small businesses never update their online search, directory listings

In a poll of more than 350 small businesses, ConstantContact's SinglePlatform division found that nearly half have never updated their online listings, making it hard for customers to find them and providing inaccurate information. ... >>

BizReport | Search Marketing February 06, 2013

Fake reviews will be removed, warns Google

In light of recent spam detection algorithm changes, Google expects the number of reviews being shown on some local Google+ pages to increase. To this end, the search giant warns businesses that fake reviews will immediately be taken down. ... >>

BizReport | Search Marketing January 23, 2013

Report: For B2B, Twitter tops Facebook

According to new data out from Optify, email and search are two hot spots for Business to Business (B2B) marketers. The study also shows that B2B consumers are reacting differently to the social space, especially when it comes to engagement.... >>

BizReport | Search Marketing January 22, 2013

Report: Mobile driving nearly 25% of paid search clicks

Mobile is becoming a driving force in the paid search realm, especially with consumers using tablet. According to The Search Agency's new State of Paid Search (Q4 2012), mobile (smartphones and tablets) are now pushing about 23% of paid search... >>

BizReport | Search Marketing January 16, 2013

Report: Global paid search up 18% YoY

Look for search marketing to continue holding strong across the global marketing space. According to new data out from Covario the global search spend increased by 18% in 2012. One interesting change is that more ad dollars are being pushed... >>

BizReport | Search Marketing December 19, 2012

Device segmentation key to paid search advertising success

Online retailers in the UK spent 20% more on paid search advertising year-on-year during the 2012 holiday season, according to new research released by Kenshoo, with mobile accounting for almost a third of all paid search ad clicks. ... >>

BizReport | Search Marketing December 18, 2012

comScore and StatCounter report Google search market share in US/UK

comScore online search figures for November 2012 reveal Google Sites had the biggest U.S. market share in November with over two-thirds of the market overall but realised a small decline in share in the UK. ... >>

BizReport | December 04, 2012

Cloud-based software fine-tunes PPC ads to local weather

How can advertisers avoid displaying ads for bikinis during brass monkey weather or raincoats during a heatwave? The answer lies in the real-time adjustment of ads and promotions to take into account local weather conditions. Here's how. ... >>

BizReport | November 15, 2012

AdSense ads go large

It appears size does matter when it comes to AdSense ads. With web content increasingly richer, impact trumps functionality and larger ad units are becoming more popular. Just as well that AdSense has announced a new, larger ad size.... >>

BizReport | Research November 13, 2012

Study: What Google's 'not provided' means for brands

Just over a year ago Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites. This enhancement was supposed to protect consumer identities. This, of course, has made... >>

BizReport | November 08, 2012

Google's UK search market share drops for first time in 5 years

Google's search market share in the UK has dropped for the first time in five years, according to new figures released by Experian Hitwise.... >>

BizReport | Search Marketing October 31, 2012

Search Report: Click traffic up 27% YoY

Search marketing may not make as many headlines as mobile or ecommerce as it did a few years ago, but according to one report paid search still holds benefits for marketers - specifically engagement. According to new data from The... >>

BizReport | Search Marketing October 30, 2012

Study: Local searchers may surprise

A new study out from YP and Street Fight finds about one-quarter of local searches are performed by 'avid local searchers' and that they're searching across devices for local businesses and information. ... >>

BizReport | Search Marketing October 22, 2012

Microsoft: Adchemy integration increases relevance for Bing searchers

One year after Microsoft tapped Adchemy for their Bing search engine, the software giant reports search users are seeing more relevant query results, which is helping advertisers increase engagement. Through the partnership Adchemy and Microsoft create IntentMaps, focusing on the... >>

BizReport | October 17, 2012

Google's 'Disavow Links' tool a last resort against negative SEO

A much-anticipated tool for webmasters has finally been announced by Google. The search engine now enables webmasters to take control of undesirable links and ask that they be disregarded for ranking purposes. ... >>

BizReport | Search Marketing October 14, 2012

Covario: Global Paid Search up 33% YoY

Brands and marketers around the world continue looking to paid search to help push online traffic and sales. According to new data from Covario paid search is up more than 33% (YoY) across the globe - search is being increasingly... >>

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