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BizReport | Social Marketing October 30, 2020

Reports: Social, search spend trending back up

After many brands and marketers pulled digital ad spending in the wake of the COVID- 19 pandemic in the first half of the year, that spend is now trending back up. That's the word from new Kenshoo data which finds... >>

BizReport | Advertising August 21, 2020

How to tweak ad campaigns for 2020 holiday season

With the back-to-school season in full swing, even if some schools are undecided on exactly how to teach during a pandemic, some marketers are struggling to figure out what parents - and kids - are looking for. Smart marketers have... >>

BizReport | Search Marketing July 20, 2020

How marketers can leverage AI to improve search marketing

As more channels open up for consumers to find products and services the harder it is for merchants and brands to get the right message to the right person at the right time. Enter artificial intelligence and the ability to... >>

BizReport | Search Marketing June 24, 2020

Expert: What Google's de-listing of fake goods means for merchants, brands

According to reports most Google searches point consumers to fake goods, but for a long time Google has refused to remove these listings. However, the search engine has announced that as of this month, they'll begin de-indexing fake goods listings... >>

BizReport | Search Marketing May 20, 2020

Study: Searches going brand-less

While consumers have increased the amount of time they are spending online in recent weeks, they haven't changed other digital habits. Case in point: how they search. According to Google most consumers begin digital searches for products or travel purposes... >>

BizReport | Advertising January 15, 2020

Reports: Subscriptions, Search important for 2020 success

2020 may change the way some businesses engage with customers, but according to three new reports those changes may be building on changes that merchants should have begun adopting in the past. Things like subscription-based options, an increasing reliance on... >>

BizReport | Search Marketing December 17, 2019

The Amazon Effect to Google Maps, how brands can engage in 2020

January 1 doesn't only ring in a new year in 2020 but it will ring in a new decade. That new decade, according to the experts at Rio SEO may change how brands using even basic digital functions like search... >>

BizReport | Search Marketing October 24, 2019

Study finds bulk of searches leading to fake goods

Consumers Googling habits may not be netting them the good deals they think, and this could become an issue for brands. That is a key takeaway from new Incopro data which shows that about 60% of search results lead consumers... >>

BizReport | Advertising archives July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of... >>

BizReport | Advertising archives July 02, 2019

How SMBs can save marketing budgets

The average SMB spends at least 4% of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most... >>

BizReport | Internet April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on... >>

BizReport | Research archives April 12, 2019

Report: Brands aren't voice-search ready

While more and more consumers are simply asking their smartphones or virtual assistants for product information or store locations, one new report indicates they may not be getting the information they're in need of. That, because while more consumers are... >>

BizReport | Advertising archives February 14, 2019

Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We... >>

BizReport | Search Marketing September 13, 2018

Amazon pushes past Google for product search

Google, the king of search engines, has been upended by ecommerce platform Amazon for product searches. According to new data out from Jumpshot, for the first time Amazon has pushed past the search giant, accounting for 54% of beginning product... >>

BizReport | Search Marketing August 15, 2018

Top 3 tips for a strong voice-assisted search strategy

Voice assistants continue to grow in popularity, both for home and business use. And it's increased use should change how marketers and merchants approach search marketing. Here are three tips to ensure your search marketing strategy is voice-optimized. ... >>

BizReport | Search Marketing August 13, 2018

Expert: Voice search setting up to change search marketing

There have been minor changes to algorithms, the addition of social media, and a focus on content, but for the most part search marketing has not changed much since it's creation. The advent of voice assistants - and voice-activated search... >>

BizReport | Search Marketing July 19, 2018

Study finds search rising again

There is a new heavy hitter in the search marketing wars and it isn't a search engine - it's Amazon. According to new data out from Marin Software, marketers who have Amazon profiles are pushing about 20% of their digital... >>

BizReport | Advertising archives May 03, 2018

Expert: Security settings brands should implement now

With news out that while Americans haven't left Facebook in droves after the Cambridge Analytica data scandal, but that these consumers do want enhanced security measures from brands, BizReport asked one digital expert which security settings should be implemented. ... >>

BizReport | Search Marketing May 02, 2018

Study: Search spend, engagement up

New data indicates search marketing isn't going anywhere. In fact, thanks to improvements in search targeting, researchers expect to see the overall search spend continue to grow. ... >>

BizReport | Advertising archives April 19, 2018

Top 3 tips for stronger, voice-assist search strategy

AI and voice assistants continue to grow in popularity, both for home use and business, which is leading more marketers into the AI space. But, how can brands ensure their search strategy is optimized for this new tech? Here are... >>

BizReport | Search Marketing March 21, 2018

Top tips to a stronger search strategy

Google has begun incorporating voice search, direct answer functions, apps, and video options into their search engine, making it necessary for businesses to update their search marketing strategies. Here are three tips to a stronger search strategy. ... >>

BizReport | Search Marketing February 28, 2018

Expert: Why SEM remains an important marketing approach

With the advent of mobile and social marketing mediums, many brands may have let search marketing take a back seat and a smaller portion of the advertising budget. That, according to one expert, is a mistake that should be corrected.... >>

BizReport | Advertising archives January 31, 2018

Reports show AI, social increasingly important for marketers

Artificial Intelligence and Social Networks are pushing marketers' budgets. That's the word from two new reports, which indicate a shift in how marketers are using tech to identify and engage with customers. ... >>

BizReport | Search Marketing January 26, 2018

Expert: Why better understanding of Google, Facebook is key for marketers

Most of consumers' online time is spent with two Internet giants: Google and Facebook. What's more, roughly 60% of the digital ad spent is also spent with these two behemoths. That, according to one expert, is why marketers need a... >>

BizReport | Search Marketing January 16, 2018

How to get yourself heard as voice search surges

People today are discovering that voice technology fits perfectly into their lives. Now they can conduct complex searches without fat thumb typos, bark food orders in their lounge or request to be entertained by jokes - all without lifting a... >>

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