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BizReport | Trends & Ideas February 09, 2015

Search overtakes traditional media for most trusted source

Research reveals online search engines have, for the first time, overtaken traditional media as the most trusted source for news and information, particularly among Millennials. ... >>

BizReport | Search Marketing April 11, 2012

Covario: Search spend up 22% for Q1 2012

Search volumes continue to rise and that is pushing more dollars into the search realm finds a new report from Covario. According to data from Q1 2012, global paid search spending is up 22% (Year over Year) although CPCs are... >>

BizReport | Search Marketing July 22, 2011

Reports: How search remains relevant

The numbers haven't changed much over the past few years: Google remains a front runner in the search wars. But as the Internet matures, consumers are using search differently. Primarily they are looking for specific, branded items. Those changes in... >>

BizReport | Search Marketing June 08, 2011

Optify release enhances SEO, keyword options

Don't write off search marketing because of difficult keyword buys or because of the hype around video or rich media. Optify has released a new keyword feature which is said to give marketers advanced keyword options for SEO purposes. With... >>

BizReport | Search Marketing April 13, 2011

Is Google's Panda update harming your bottom line?

Just a few weeks ago, Google updated their algorithm to better protect businesses from Black Hat SEM practices. The plan was to block these bad results from appearing on users' search query returns, but there is some collateral damage being... >>

BizReport | Search Marketing January 31, 2011

Solution makes global SEO an option

For just over a year, experts have been issuing notes to publishers and advertisers that they needed a global platform. Translated content, logos and messages have been touted as a huge benefit for brands, but many brands haven't figured out... >>

BizReport | Search Marketing January 27, 2011

New tools offers more search control to businesses

In the world of search marketing many businesses fall short, not for lack of trying but for lack of time and a lack of understanding. A new tool, Linkdex, may make it simpler for all sizes of businesses to compete... >>

BizReport | Search Marketing January 17, 2011

Report: Bing bumps up in December

The December numbers are in and it appears that Microsoft's Bing search engine was once again a hit with consumers. While Google remains firmly atop the search engine heap, for the second month, Experian Hitwise is reporting an increase in... >>

BizReport | Search Marketing December 21, 2010

Report: Bing serves one-quarter of November searches

In the grand scheme of things, Google is still in full control of the search engine wars with a 70% share. But, a recent report from Experian/Hitwise has found a small chink in that control. According to Hitwise research, Microsoft's... >>

BizReport | Ecommerce November 01, 2010

Meltwater Group taps KENSHOO Local for SEM offering

A new partnership between SaaS hub Meltwater Group and KENSHOO Local should help local businesses better connect through search marketing efforts. Since the global economy took a hit in 2008, businesses have been looking in two places to find a... >>

BizReport | Search Marketing October 15, 2010

NowRelevant adds niche search widget to toolset

Real time search engine NowRelevant is adding to its toolset with a new widget which can be used on websites, blogs or social networking sites to filter content. The widget works similarly to other NowRelevant tools, which filter out information... >>

BizReport | Ecommerce July 28, 2010

Brands: Site search as important as search engines

No, we're not advising all you ecommerce brands to run out and cancel any paid search campaigns. But a new study from Searchandise Commerce and iProspect indicates that on-site search may be as important as buying keyword campaigns. Researchers found... >>

BizReport | Social Marketing June 09, 2010

Hitwise: Socnet popularity trumps search in U.K.

It would seem Internet users prefer finding out information from each other rather than via search engines, if Hitwise's latest figures from the U.K. are anything to go by. ... >>

BizReport | Search Marketing March 12, 2010

Search traffic down, Facebook search queries up

A growing user base and a page redesign that gives search more prominence has seen the number of search queries on Facebook increase significantly over the last month, according to new figures out this week from comScore.... >>

BizReport | Search Marketing March 05, 2010

Eyetracking test shows consumer indifference to real-time search results

It turns out that Google's real-time search may not be as useful to search engine optimization as previously thought, according to a new study from OneUpWeb.... >>

BizReport | Research October 23, 2009

comScore: Hong Kong consumers online with Yahoo

For the first time, comScore researchers have been able to delve into the online lives of Hong Kong consumers, and have found some interesting results. According to a recent study, Hong Kong consumers prefer Yahoo sites and spend a plethora... >>

BizReport | Advertising October 16, 2009

September Trends: Search, Travel continue to be hot categories

With the global economy still struggling, marketers are looking for something a little extra to help plan holiday campaigns. That extra? Metrics. Hitwise, Nielsen Online and comScore, three of the largest metrics firms, have released a trio of reports that... >>

BizReport | Loyalty Marketing October 07, 2009

Web traffic from Facebook most loyal

Attracting website visitors is great news, but attracting loyal, repeat visitors is something to write home about. But, where do you find them? According to a new study by online ad network Chitika, there are a couple of social media... >>

BizReport | Mobile Marketing September 16, 2009

Internet Marketing 101: Why mobile search is different than typical search

Although still quite different a new whitepaper from the Search Engine Marketing Professional Organization (SEMPO) indicates that the gap between mobile searchers and Internet searchers is lessening. Meaning that marketers should begin to see some overlap between mobile and Internet... >>

BizReport | Search Marketing August 03, 2009

Chitika: Bing outperforms Google?

It may be too early to make a definitive statement at this point, but new research from search advertising network Chitika indicates that Bing's search platform may be outperforming Google's. According to the research, consumers who land on sites as... >>

BizReport | Search Marketing July 17, 2009

Search: Bing continues to show growth

When it comes to search marketing, most marketers are used to hearing that giant Google is in the lead. Although the search engine still leads other engines by as much as a 35% share, the news this month is that... >>

BizReport | Advertising July 14, 2009

Ezanga expands to release contextual ad model

Add search engine Ezanga to the number of search engines offering something different to consumers. Rather than relying on simple search, the engine has begun to roll out a new contextual advertising model. The ads served will be based on... >>

BizReport | Search Marketing July 08, 2009

Ixquick launches StartPage

The world's most private search engine now has a new name and potentially a bigger audience to relate to. This week Ixquick, a search engine priding itself on keeping customer information private, has launched StartPage, a search engine landing page... >>

BizReport | Search Marketing July 01, 2009

Catalyst: Googlers like Bing but won't remain loyal

When it comes to search, Google has long been the top dog. Enter Bing, the new search offering from Microsoft and buzz is that the engine is actually faring quite well against some stiff competition. However, is the launch buzz... >>

BizReport | Search Marketing June 17, 2009

Nielsen: Is it time to rethink search?

May search numbers are in and, while the numbers are much of the same, there is a new twist and it's called Bing. The question is, can Bing help to rethink and redefine search? Or is there no way for... >>

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