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BizReport | Search Marketing July 04, 2017

Top 3 tips to improve local SEO

While Search Engine Optimization tactics have been around for more than a decade, some businesses continue to make mis-steps in the area. Especially when it comes to a local SEO strategy. Here are three tips to strengthen the approach. ... >>

BizReport | Search Marketing January 24, 2017

Top 3 SEO strategies to implement now

Like email, the SEO space continues to garner a large chunk of advertising budgets each year. One expert offers three SEO strategies brands should implement now. ... >>

BizReport | Search Marketing September 18, 2015

The effect of rich media in search results

The holy grail of search marketing is to be in the coveted number one position, but research from Blue Nile Research suggests that search results further down the page with rich media attract more clicks. ... >>

BizReport | Advertising December 04, 2012

SEOmoz, PointRoll acquisitions push boundaries

Two new acquisitions should give brands a better foothold into the Interwebz. SEOmoz has acquired GetListed; the move should provide greater transparency to the online space for local businesses. Meanwhile, PointRoll has acquired Rovion, enabling the faster creation of rich... >>

BizReport | October 17, 2012

Google's 'Disavow Links' tool a last resort against negative SEO

A much-anticipated tool for webmasters has finally been announced by Google. The search engine now enables webmasters to take control of undesirable links and ask that they be disregarded for ranking purposes. ... >>

BizReport | Search Marketing July 17, 2012

WordStream: Paid Search Ad Clicks Exceed Clicks on Free Organic Listings for Commercial Keywords

What impact do all the bigger and more engaging sponsored ad formats have on the average Google searcher? A new study by search engine marketing software firm WordStream reveals some interesting insights into PPC vs. organic clicks for high commercial... >>

BizReport | Search Marketing April 26, 2012

Rio SEO solution offers automation for SEO managers

A new solution, out this week from Covario, may make it easier for Search Engine Optimization professionals to optimize content for organic search; the solution also assists in the building of optimized mobile sites, giving brands and retailers more control.... >>

BizReport | Search Marketing August 30, 2011

Mathematical formula developed to predict PPC performance

Digital marketing technology DC Storm, with the help of mathematicians from Sussex University in the UK, has confirmed that search ranking positions impact on click-through rates and developed a formula that will help advertisers predict the outcome of optimization changes.... >>

BizReport | Search Marketing August 16, 2011

How to use search on a global scale

Although search engines aren't new to the consumer base, more consumers are conducting search queries every day which makes it smart for brands to remain in the space as well. New data from Experian/Hitwise and comScore shows which engines are... >>

BizReport | Search Marketing July 28, 2011

SEOmoz updates simplify link finding

The content within your website will engage consumers, but the links leading to your website content are key to getting those consumers onto the site in the first place. It's one of the first rules of search engine optimization -... >>

BizReport | Search Marketing July 15, 2011

Product gives manufacturers control of search information

Two of the biggest search engines, Google and Bing, have partnered with Edgenet for a new SEO offering. Through the partnerships, manufacturers are able to directly upload product information to the engines for online distribution. Before the information is uploaded,... >>

BizReport | Blogs & Content August 04, 2010

3 Tips to make your CMS SEO friendly

Content management systems (CMS) are beautiful things. They allow you to create and control online content with the click of a few buttons, but there can be a downside. Not all CMS platforms are friendly to your search engine optimization... >>

BizReport | Search Marketing June 18, 2010

Search engine gives brands unique information

When it comes to search most marketers are focused on keyword trends and search engine optimization. But there are other uses for search, primarily the ability to get real time information from local consumers. This is where Sency's search engine... >>

BizReport | Search Marketing June 15, 2010

Searchlight SEO launches, helps manage organic search

After several months of private testing, Conductor is launching Searchlight for public consumption. The search engine optimization platform is said to help brands manage natural search rankings by analyzing areas in which the company's search offerings fall short. ... >>

BizReport | Search Marketing June 14, 2010

KENSHOO partners Experian/Hitwise for search campaigns

Experian/Hitwise and KENSHOO have partnered for an integrated platform which will utilize Experian/Hitwise's search data into KENSHOO's keyword bid management solution. This should help marketers obtain higher ROI's from search campaigns because of the increased targeting and keyword information available.... >>

BizReport | Search Marketing June 08, 2010

New tool embeds keyword suggestions into website

Placing keyword suggestions on websites is now one step simpler. WordStream has released a keyword tool which allows website owners to create widgets which suggest keywords. The tool is free to use.... >>

BizReport | Search Marketing May 10, 2010

SEO increasingly dominant marketing channel

A new study has identified search engine optimization as an increasingly dominant marketing channel with the vast majority of online retailers surveyed by Practical eCommerce claiming the practice is important to their business.... >>

BizReport | Search Marketing April 20, 2010

Updated platform gives access to advanced SEO toolkit

Research is the key to every ad campaign. But some research is simpler to conduct than other forms of research. WordStream has updated their PPC and SEO platform to include custom keyword research, analytics and optimization tools which should help... >>

BizReport | Search Marketing March 05, 2010

Eyetracking test shows consumer indifference to real-time search results

It turns out that Google's real-time search may not be as useful to search engine optimization as previously thought, according to a new study from OneUpWeb.... >>

BizReport | Search Marketing February 04, 2010

Yield Software launches new tools

Two news tools released this week by Yield Software could help search marketers better develop and optimize campaigns. Yield Software is a next generation marketing tech firm; the new Yield Web Marketing Suite includes a free SEO analysis unit as... >>

BizReport | Ecommerce September 04, 2009

Internet Marketing 101: Why you should think ahead for ecommerce results

Although online shopping has been around nearly as long as the Internet, it has only begun gaining real traction over the past three to four years. But, already it is changing the way consumers shop, which is why marketers must... >>

BizReport | Search Marketing June 22, 2009

Report: SEM still a high priority

Providers pay attention: search engine marketers want more bang for their buck in this economy. A new report from [x+1] finds that, although marketers continue to push dollars into the search field, many are unsatisfied with the results they are... >>

BizReport | Search Marketing May 07, 2009

Optimize images for search

There's an area that is often overlooked in SEO and that's images. Just like the words on a website, images generate traffic and links, too. ... >>

BizReport | Search Marketing April 27, 2009

Econsultancy: Marketers continue to invest in SEO

According to a report published earlier this month by Guava and Econsultancy, companies are continuing to invest in search engine optimization with over half expecting an increase in their budgets this year. ... >>

BizReport | Search Marketing April 02, 2009

Yield Software launches automated suite for SEO/SEM

Online technology company Yield Software has launched a new suite of products for search engine marketing and optimization and is backing up the suite with a free 30 day trial for marketers. The suite, geared for small and medium sized... >>

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