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BizReport | Search Marketing October 24, 2019

Study finds bulk of searches leading to fake goods

Consumers Googling habits may not be netting them the good deals they think, and this could become an issue for brands. That is a key takeaway from new Incopro data which shows that about 60% of search results lead consumers... >>

BizReport | Search Marketing April 14, 2015

gShift: Most believe Google's algorithm change will impact business

Next Tuesday Google will roll out a new mobile-friendly update to their search algorithms. And, according to one survey, brands believe their businesses will be impacted - some probably negatively - by the change.... >>

BizReport | Search Marketing July 22, 2011

Reports: How search remains relevant

The numbers haven't changed much over the past few years: Google remains a front runner in the search wars. But as the Internet matures, consumers are using search differently. Primarily they are looking for specific, branded items. Those changes in... >>

BizReport | Search Marketing June 14, 2010

KENSHOO partners Experian/Hitwise for search campaigns

Experian/Hitwise and KENSHOO have partnered for an integrated platform which will utilize Experian/Hitwise's search data into KENSHOO's keyword bid management solution. This should help marketers obtain higher ROI's from search campaigns because of the increased targeting and keyword information available.... >>

BizReport | Search Marketing January 06, 2010

Are you aware of the positives of negative keywords?

Are you making good use of negative keywords in search engine marketing campaigns? Many marketers are too scared to do so for fear it will reduce site traffic, but savvy search engine marketers know that negative keywords can increase qualified... >>

BizReport | Search Marketing November 25, 2009

WebVisible: Small business search spend up 91% YoY

Small businesses spent 93% more on search in Q3 2009 than they did in the second quarter, according to a new report from online marketing campaign management firm WebVisible.... >>

BizReport | Search Marketing November 09, 2009

'Tis the season to focus on search term trends

At this time of year it's perhaps even more important to keep an eye on the changing trends in search terms, particularly as consumers gear up for key shopping days such as the upcoming dates of Black Friday (27 November)... >>

BizReport | Advertising archives September 14, 2009

iCrossing: Display ads lift search traffic

Global digital marketing agency iCrossing have published a whitepaper that shows how effective display advertising campaigns can be in raising brand affinity.... >>

BizReport | Advertising archives August 05, 2009

eZanga marries SEM with display

A new suite of tools from search engine and online ad company eZanga will marry search engine marketing with online display advertising. The platform gives marketers the ability to lauch online display ads while targeting specific audience bases.... >>

BizReport | Research archives July 23, 2009

Click Fraud drops 3+% year over year

Mixed news from Click Forensics today. In their Q2 2009 report, the company found that click fraud has dropped to 12.7%, down from 13.8% in Q1 and down from 16.2% year on year (Q2 2008). Much of the decline is... >>

BizReport | Search Marketing July 17, 2009

Report: Search starting to rebound

If you're looking for good news from the marketing sector, Efficient Frontier has a bit. According to the company's US Search Engine Performance Report, based on Q2 numbers, search engine marketing is beginning to rebound from the bad economy. The... >>

BizReport | Search Marketing July 13, 2009

Will Yahoo's search tool increase their share?

First it was Microsoft's Bing and now Yahoo has a new tool which they'll use to grab some of Google's search share. In July Yahoo unveiled Search Pad, a tool which enables consumers to save search results to a notepad.... >>

BizReport | Search Marketing July 08, 2009

Ixquick launches StartPage

The world's most private search engine now has a new name and potentially a bigger audience to relate to. This week Ixquick, a search engine priding itself on keeping customer information private, has launched StartPage, a search engine landing page... >>

BizReport | Search Marketing March 26, 2009

U.S. firm's SEM strategy targets weather

A repair company in the U.S. is taking direction from Mother Nature as to where, and when, it should place its search ads.... >>

BizReport | Email Marketing March 04, 2009

MessageLabs: Spammers use financial crisis

Consumers looking for financial information now have another hurdle to cross: search engine spam. Although not a new threat, MessageLabs Intelligence has found that spammers are now including links to search engines in their mailings which are focusing on the... >>

BizReport | Search Marketing January 30, 2009

Search management tool to help auto dealers engage consumers

More than three-quarters of in-market car buyers start their vehicle online; however without the right search campaign in place auto dealers are likely to miss out on sales while competitors reap the rewards. A new solution from Reynolds Web Solutions... >>

BizReport | Search Marketing January 20, 2009

WSJ: Q4 2008 saw SEM spend decline

The word is out. Search engine marketing spend declined in the fourth quarter of 2008, demonstrating that, while it has been somewhat less affected by the recession, it's not untouchable. ... >>

BizReport | Internet December 03, 2008

Marketers moving budgets online

Web development, search engine marketing and webcasts now make up almost half (47%) of marketers' budgets, according to a recent survey from Hearst Electronics Group and Goldstein Group Communications. ... >>

BizReport | Search Marketing January 21, 2008

How long can Google stay on top?

-- according to the latest search share rankings from Nielsen//Netratings - a long, long time. That is because Google once again leads the search engine pack by more than 20 percentage points. For the month of December, Nielsen researchers found... >>

BizReport | Research archives January 15, 2008

Many marketers to change ad agency this year

The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. ... >>

BizReport | Search Marketing December 13, 2007

Google continues to dominate search

With the holiday shopping season in full swing across the United States, more and more consumers are conducting searches to find those last few gifts. And most of them are turning to Google for their information.... >>

BizReport | Search Marketing December 07, 2007

Search tools could help marketers with campaign performance

Once a marketer has purchased paid search terms, their job is only beginning. A pair of new tools from Hitwise could make the job of the search marketer simpler, though, by offering more in-depth analysis of search campaigns. ... >>

BizReport | Search Marketing December 05, 2007

Google remains atop search heap

Small inroads are still being made by other search engines but according to the latest data from Nielsen//Netratings, Google remains atop the list. In October the search giant led the pack by nearly 3 billion searches.... >>

BizReport | Search Marketing November 20, 2007

Nielsen, Hitwise show Google in the driver's seat

Search engines continue to fight for a larger slice of the search marketing pie, but Google appears to be firmly in the lead. According to a new report from Hitwise Google accounted for 64% of US searches in October.... >>

BizReport | Research archives October 23, 2007

Latitude Group lands in Deloitte's "Fast 50"

Search marketers in the UK may want to pay a bit more attention to the SEM specialist company Latitude Group. That is because for the first time the SEM business has made it into the Deloitte Technology Fast 50.... >>

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