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BizReport | Search Marketing May 22, 2017

SEO: It's not just about showing up

New research highlights that, for brands and retailers to succeed, it is not just about showing up in search results, but how they show up. ... >>

BizReport | Search Marketing April 24, 2017

Bing: Voice searches for hotels up 343% YoY

Voice technology simplifies consumers' lives and, according to new data from Bing, it is simplifying travel searches, too. ... >>

BizReport | Search Marketing April 04, 2017

AccorHotels.com launches MoodMatch using Hotel DNA from Travelsify

This week sees the launch of a travel search engine experience based entirely on the mood of the traveler and using Hotel DNA to find the right match. ... >>

BizReport | Search Marketing March 31, 2017

Clutch: SMBs focus on wrong SEO metrics

B2B research and reviews firm, Clutch, has released new findings from their research into small businesses use of search engine optimization which shows that more than half of SMBs in the US invested in SEO in 2016 but most are... >>

BizReport | Ecommerce July 04, 2016

Amazon trumps Google as starting point for consumer product research

Amazon trumps Google as the preferred online starting point for product research, according to a new study from ratings and reviews technology firm PowerReviews. ... >>

BizReport | Trends & Ideas January 20, 2016

People have more trust in Google for news than news outlets

Google is the second most reputable company in the world and more people trust Google for news than they trust the news outlets in Google News' index. ... >>

BizReport | Search Marketing September 23, 2014

Study tracks effects of Google search engine updates on user behavior

A new eye-tracking study from Mediative reveals that the scanning behavior of search engine users has significantly changed over the past 10 years due to updates to Google's search engine results page and the conditioning effects of new technology.... >>

BizReport | Search Marketing September 03, 2014

Google's HTTPS ranking signal has little to no effect

Last month, we learnt that Google was flexing its search engine muscle in an effort to encourage websites to be more secure. Search algorithms were tweaked to give sites using HTTPS a higher search ranking. But have they?... >>

BizReport | Search Marketing August 12, 2014

Google using HTTPS as a ranking signal

Google is flexing its search engine muscle in an effort to encourage websites to be more secure. Search algorithms have been tweaked to give sites using HTTPS a higher search ranking.... >>

BizReport | Search Marketing June 09, 2014

eBay research suggests search ads have 'no measurable benefit'

Researchers at eBay claim that brand keyword ads in search engines have little benefit to advertisers in the short-term, calling into question the millions of dollars invested. ... >>

BizReport | Search Marketing August 30, 2013

Product Listing Ad performance proves relevancy to searchers

Product Listing Ads are overwhelmingly more relevant to consumers' searches than text ads, according to new research released by Marin Software. ... >>

BizReport | Search Marketing July 15, 2013

Study: Brand keywords for paid search ads 'ineffective'

Recent research reveals that brands buying search ads with their own brand name as a keyword are wasting money selling to people they don't need to sell to. ... >>

BizReport | Search Marketing June 26, 2013

FTC tells search engines to better distinguish paid from organic results

Have search engines been doing enough to distinguish clearly between organic search results, paid search results and ads? Not according to the Federal Trade Commission, who this week notified several search engines that they need to do better.... >>

BizReport | November 15, 2012

AdSense ads go large

It appears size does matter when it comes to AdSense ads. With web content increasingly richer, impact trumps functionality and larger ad units are becoming more popular. Just as well that AdSense has announced a new, larger ad size.... >>

BizReport | November 08, 2012

Google's UK search market share drops for first time in 5 years

Google's search market share in the UK has dropped for the first time in five years, according to new figures released by Experian Hitwise.... >>

BizReport | October 26, 2012

Google's disappointing Q3 earnings good news for advertisers

Almost $11 billion in revenue wasn't enough from Google to keep Wall Street happy, and shares have taken a bit of a tumble since Wednesday but, according to Wordstream's Larry Kim, a closer look at the data reveals some positives... >>

BizReport | Search Marketing October 10, 2012

Ooops! Chitika network error inflates Google's local search volume data

On Monday this week I reported on new research from Chitika that suggested 43% of Google search queries had local intent and three-quarters of the search engine's local traffic came from mobile devices. Well, Chitika got it wrong and today... >>

BizReport | Search Marketing March 16, 2012

Hitwise: 9 in 10 UK searches made on Google

Internet users in the UK made 2.2 billion visits to search engines in February this year, an increase of 174 million on February 2011, according to new figures released by Experian Hitwise. ... >>

BizReport | Search Marketing March 12, 2012

Search users say personalized results a "bad thing"

Nearly all online Americans use search engines but the vast majority are worried about their privacy should the likes of Google begin tracking their search activity. ... >>

BizReport | Advertising January 20, 2012

Google takes aim at sites that are 'top heavy' with ads

If your webpages contain too much advertising above the fold then Google will now start to penalize you in search results.... >>

BizReport | Search Marketing January 16, 2012

Mobile search CTRs double

New research from Marin Software reveals that click-through rates of search ads served on tablets was significantly higher than those served on desktop computers demonstrating the need for companies to optimize websites for mobile devices.... >>

BizReport | Advertising January 04, 2012

New AdWords newsletter sign-up format NOT new

There are many ways to tempt an Internet user to sign up for a free newsletter but Google has another channel to throw into the mix - AdWords. While generally being touted as a new feature the format has already... >>

BizReport | Social Marketing August 24, 2011

Over a third of Facebook traffic comes from search engines

According to a new report from PageLever, search engines are crucial to driving traffic to Facebook and marketers should not overlook the use of basic SEO strategies to increase visibility and Likes. ... >>

BizReport | Mobile Marketing May 02, 2011

LinkUp: 8 in 10 job searches on mobile via Android

The number of people searching for jobs from their smartphone is on the rise. New data released by job search engine LinkUp shows many more searches are being conducted on Android devices than the iPhone. ... >>

BizReport | Advertising March 16, 2011

Google ramps up efforts to collar counterfeit advertisers

Google has today announced three initiatives that it hopes will help weed out advertisers who try to use its AdWords system to sell counterfeit goods online.... >>

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