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BizReport | Advertising archives May 04, 2016

Bing rejected 250 million ads in 2015

Bing has released data showing they rejected millions of ads and blocked thousands in its attempt to steer consumers clear of "questionable actors" and low quality and malicious content. ... >>

BizReport | Search Marketing June 09, 2014

eBay research suggests search ads have 'no measurable benefit'

Researchers at eBay claim that brand keyword ads in search engines have little benefit to advertisers in the short-term, calling into question the millions of dollars invested. ... >>

BizReport | Search Marketing October 24, 2013

Google testing massive banner ads in search results

Google has confirmed they are running a "small experiment" in the U.S. testing huge banner ads for branded search queries. ... >>

BizReport | Advertising archives October 15, 2013

SMBs waste 25% of PPC spending

Simple managerial and strategic errors are the reason behind many small businesses wasting nearly a quarter of their pay-per-click marketing budgets, according to new research released by WordStream. ... >>

BizReport | Search Marketing August 30, 2013

Product Listing Ad performance proves relevancy to searchers

Product Listing Ads are overwhelmingly more relevant to consumers' searches than text ads, according to new research released by Marin Software. ... >>

BizReport | Search Marketing July 16, 2013

New: List of top Product Listing Ad advertisers on Google

Who are the top 20 advertisers using Google's Product Listing Ads (PLAs)? AdGooroo has released a list of the Top 20 Google PLA advertisers by impression, a list on which Walmart sits at the top but Amazon is way down.... >>

BizReport | Search Marketing December 19, 2012

Device segmentation key to paid search advertising success

Online retailers in the UK spent 20% more on paid search advertising year-on-year during the 2012 holiday season, according to new research released by Kenshoo, with mobile accounting for almost a third of all paid search ad clicks. ... >>

BizReport | December 04, 2012

Cloud-based software fine-tunes PPC ads to local weather

How can advertisers avoid displaying ads for bikinis during brass monkey weather or raincoats during a heatwave? The answer lies in the real-time adjustment of ads and promotions to take into account local weather conditions. Here's how. ... >>

BizReport | October 26, 2012

Google's disappointing Q3 earnings good news for advertisers

Almost $11 billion in revenue wasn't enough from Google to keep Wall Street happy, and shares have taken a bit of a tumble since Wednesday but, according to Wordstream's Larry Kim, a closer look at the data reveals some positives... >>

BizReport | Advertising archives October 08, 2012

More research reveals higher engagement levels of tablet users

Recent studies have shown that tablet users are a more engaged and valuable segment of consumers compared to those using personal computers. New research from IgnitionOne provides more evidence of the levels of engagement.... >>

BizReport | Mobile Marketing September 20, 2012

Tablet users conduct 3x more mobile searches than smartphone users

New figures released by Juniper Research reveal that global advertising spend on mobile web search will be three times this year's total investment come 2017, driven by the continued adoption of high-usage tablets.... >>

BizReport | Search Marketing July 13, 2012

Marin maps growth in paid search clicks from mobile devices

The growth in paid mobile search clicks, while not surprising, is "incredible", according to Marin Software on the release of its quarterly U.S. Online Advertising Quarterly Report.... >>

BizReport | Advertising archives May 04, 2012

Social media ad spend overtakes search

A recent survey of advertising agencies by media management firm Strata Marketing reveals that social media advertising has surpassed search and close to overtaking online display advertising. ... >>

BizReport | Search Marketing February 08, 2012

eMarketer predicts 3 ad formats will dominate 2012

The majority of U.S. online ad spending will go on three formats over the next few years, according to a new forecast from eMarketer. ... >>

BizReport | Advertising archives June 06, 2011

Adometry: New ad hijacking scheme on the rise

Online video, display and search advertisers, be on the lookout. There is a new hijacking scheme out there and experts from Adometry say it is catching many users unawares. The scheme targets online video, search and display using malware and... >>

BizReport | Search Marketing March 31, 2011

Google's +1 feature could increase AdWords CTRs

Google has taken its search engine results to a new social level with the launch of a new feature that will allow signed-up users to recommend content and even ads. ... >>

BizReport | Search Marketing June 29, 2010

Three is the magic number for search queries

The number of words consumers use when searching online has been increasing over the years. Recent research by ad network Chitika pins down the magic formula. ... >>

BizReport | Advertising archives October 06, 2009

Another quarter, another decline in ad revenues

New data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that U.S. Internet advertising hasn't escaped unscathed from recent economic difficulties.... >>

BizReport | Search Marketing September 28, 2009

Do you know the value of non-clicks?

When it comes to marketing lately, everyone seems to be focused on click value. How long between a click and a purchase? What exactly does that click mean? But, according to some research, there is potentially more value in a... >>

BizReport | Internet September 22, 2009

GroupM: More marketing dollars will be diverted to digital

As if more proof was needed that marketers are increasingly devoting their budgets to the Internet, GroupM has released a new, international study that predicts online advertising will account for an even larger chunk of global ad spend next year.... >>

BizReport | Search Marketing August 26, 2009

Performics: Search ad spend rose in July

After a rocky start to the year, retail advertisers increased their spending on search ads during July, the first time this year, according to Performics.... >>

BizReport | Search Marketing May 22, 2009

Are longer search queries reducing ad coverage?

New data from comScore shows that while the number of searches being conducted is up considerably, paid clicks have shown a much slower rate of growth. Why? ... >>

BizReport | Advertising archives March 04, 2009

IAB asks for advertisers' input in new CPC guidelines

Just before releasing new guidelines for click measurement, the Interactive Advertising Bureau (IAB) is asking for advertisers to give their two cents. The IAB is asking online marketers to comment on three new guidelines for the measurement of cost per... >>

BizReport | Search Marketing February 25, 2009

Yahoo launches suite of ad targeting tools

Yahoo has announced the launch of a suite of ad targeting tools that take account of consumers' previous search activities to deliver more relevant display ads. ... >>

BizReport | Search Marketing October 16, 2008

Lack of search advertising technology "Archilles heel"

The complex management and technology needed to run large search advertising campaigns is impeding the growth of the category, according to recently released research from Marin Software/JupiterResearch. ... >>

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