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BizReport | Advertising February 25, 2010

Study: Display ads push search

If you have display but no search or search but no display chances are your campaigns aren't performing to peak. That, according to new research from digital ad solution firm Eyeblaster. Their report indicates that search is stimulated by properly... >>

BizReport | Advertising May 12, 2009

iProspect: Search, display ads work closely together

New research shows search and display advertising happily co-existing and even goes so far as to suggest that search can be an alternative response mechanism for display advertising. ... >>

BizReport | Search Marketing February 27, 2009

Study finds search ad CTRs lower than previously thought

The results of a study into the rate of ad clicks on Dogpile.com have "astounded" a Penn State University assistant professor and call into question the current industry standard of a 25-30% paid search click through rate. ... >>

BizReport | Search Marketing February 19, 2009

Yahoo launches Rich Ads in Search

Five years ago today, Yahoo launched its own search engine. Today, in an attempt to win back paid search from rival Google, Yahoo will launch a new search service for advertisers - Rich Ads in Search. ... >>

BizReport | Search Marketing October 31, 2008

Search Marketing Guide released by MarketingSherpa

Want a headstart on that next search marketing campaign? Look into MarketingSherpa's latest "Search Marketing Benchmark Guide" which analyzes search tools and how search platforms are using the tools to impact campaigns. The guide also covers search marketing tactics, trends... >>

BizReport | Search Marketing October 21, 2008

Yahoo adds geo-targeting capabilities

Geo-targeting for Yahoo advertisers has been launched this week. The new tool will enable search advertising marketers to fine tune campaigns and create more relevant ad clicks by selecting specific target locations.... >>