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BizReport | Search Marketing May 02, 2018

Study: Search spend, engagement up

New data indicates search marketing isn't going anywhere. In fact, thanks to improvements in search targeting, researchers expect to see the overall search spend continue to grow. ... >>

BizReport | Search Marketing March 21, 2018

Top tips to a stronger search strategy

Google has begun incorporating voice search, direct answer functions, apps, and video options into their search engine, making it necessary for businesses to update their search marketing strategies. Here are three tips to a stronger search strategy. ... >>

BizReport | Search Marketing June 26, 2013

FTC tells search engines to better distinguish paid from organic results

Have search engines been doing enough to distinguish clearly between organic search results, paid search results and ads? Not according to the Federal Trade Commission, who this week notified several search engines that they need to do better.... >>

BizReport | Search Marketing March 01, 2013

UK's most-visible paid search ad brands revealed

New research from search and social analytics software firm, Searchmetrics, reveals the websites most likely to be seen in paid search ads on Google UK, with the most visible by a long shot. ... >>

BizReport | November 15, 2012

AdSense ads go large

It appears size does matter when it comes to AdSense ads. With web content increasingly richer, impact trumps functionality and larger ad units are becoming more popular. Just as well that AdSense has announced a new, larger ad size.... >>

BizReport | Advertising archives January 04, 2012

New AdWords newsletter sign-up format NOT new

There are many ways to tempt an Internet user to sign up for a free newsletter but Google has another channel to throw into the mix - AdWords. While generally being touted as a new feature the format has already... >>

BizReport | Advertising archives September 26, 2011

Optimize mobile landing pages for better AdWords quality score

Want to up your AdWords quality score? Optimize your mobile landing pages, says Google, as they announce changes to ad quality scoring that will ensure consumers get the best possible mobile experience.... >>

BizReport | Advertising archives December 17, 2010

Are you ready for visual search?

This holiday season some predict that more consumers will use visual search rather than traditional text searches to find products. Why? The old saying 'a picture is worth 1,000 words' may be part of it, but really visual search can... >>

BizReport | Advertising archives August 10, 2010

BrightRoll, Magnetic partner for retargeted video ads

Video marketing is already a hot market, but a new partnership between search retargeting firm Magnetic and video ad service BrightRoll may increase the heat factor. The two are partnering to allow marketers to use search engine retargeting to optimize... >>

BizReport | Advertising archives February 25, 2010

Study: Display ads push search

If you have display but no search or search but no display chances are your campaigns aren't performing to peak. That, according to new research from digital ad solution firm Eyeblaster. Their report indicates that search is stimulated by properly... >>

BizReport | Advertising archives May 12, 2009

iProspect: Search, display ads work closely together

New research shows search and display advertising happily co-existing and even goes so far as to suggest that search can be an alternative response mechanism for display advertising. ... >>

BizReport | Search Marketing February 27, 2009

Study finds search ad CTRs lower than previously thought

The results of a study into the rate of ad clicks on have "astounded" a Penn State University assistant professor and call into question the current industry standard of a 25-30% paid search click through rate. ... >>

BizReport | Search Marketing February 19, 2009

Yahoo launches Rich Ads in Search

Five years ago today, Yahoo launched its own search engine. Today, in an attempt to win back paid search from rival Google, Yahoo will launch a new search service for advertisers - Rich Ads in Search. ... >>

BizReport | Search Marketing October 31, 2008

Search Marketing Guide released by MarketingSherpa

Want a headstart on that next search marketing campaign? Look into MarketingSherpa's latest "Search Marketing Benchmark Guide" which analyzes search tools and how search platforms are using the tools to impact campaigns. The guide also covers search marketing tactics, trends... >>

BizReport | Search Marketing October 21, 2008

Yahoo adds geo-targeting capabilities

Geo-targeting for Yahoo advertisers has been launched this week. The new tool will enable search advertising marketers to fine tune campaigns and create more relevant ad clicks by selecting specific target locations.... >>