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BizReport | Mobile Marketing May 30, 2013

QR Code scanning takes off in China

China may have been slow to embrace QR Codes but, as recent statistics revealed at the AllthingsD D11 conference this week show, use is on the rise, quadrupling in just one year.... >>

BizReport | November 28, 2012

Black Friday: ScanLife records busiest QR code scanning day ever

Mobile engagement firm ScanLife reveals that Black Friday was the busiest day ever for mobile barcode traffic.... >>

BizReport | Mobile Marketing September 21, 2012

QR code scanning rises 218% in Spain

Across Europe, as smartphone adoption increases, more consumers than ever are using their mobile devices to interact with QR Codes, according to recent figures from comScore.... >>

BizReport | Mobile Marketing September 13, 2012

91% of men have scanned a barcode while shopping

New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile than women, but they also make more use of barcode scanners.... >>

BizReport | Mobile Marketing May 04, 2012

Mobile: Quarter of Germans have used QR codes

QR codes are gaining acceptance in Germany with nearly a quarter of the population having used one, according to a new survey from market research firm SKOPOS.... >>

BizReport | Mobile Marketing March 09, 2012

Smartphone users not using the 'smart' bit

A recent Harris Poll found that, while people are clamoring to own the latest hi-tech smartphones few are using them to their full potential. Texting and mobile browsing are well-used functions but more advanced operations, such as scanning or mobile... >>

BizReport | Mobile Marketing January 05, 2012

Report: Consumers curious about QR Codes

Love them or loathe them QR Codes are being noticed and, according to new research from Chadwick Martin Bailey, curious consumers are increasingly bothering to interact with them. The challenge to marketers is to provide a compelling reason to do... >>

BizReport | Mobile Marketing December 08, 2011

Starbucks customers wake up to mobile transactions

Caffeine drinkers are waking up to the practice of using their mobile devices to pay for their fix, according to new figures released by Starbucks that reveal a significant jump in customer adoption of their mobile payment app. ... >>

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