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BizReport | Research archives May 13, 2015

Survey: Sales departments out of alignment with customer engagement

When it comes to the overall customer experience, it would make sense for brands' sales departments to be in sync with engagement strategy. But, according to new data out from Televerde more than half (61%) of sales/marketing departments say they... >>

BizReport | Advertising archives July 29, 2014

Study: Sales, marketing disconnect resulting in bad customer experience

It is no secret that a bad experience - whether in store or online - can hurt the reputation of a business. New data out from Showpad and Demand Metric shows just how important experience has become because in a... >>

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