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BizReport | Ecommerce archives November 04, 2009

Five ways to grease the checkout funnel

Online shopping is supposed to be a stressless activity. Consumers enjoy browsing for products and comparing prices from the comfort of home. But, sometimes, that final stretch - actually making a purchase - can turn a relaxing activity into an... >>

BizReport | Ecommerce archives September 21, 2009

McAfee: Security cues reassure online window shoppers

Most e-commerce websites experience shopping cart abandonment, but the rate at which it occurs can be very much down to the complexity of the purchase process. Another reason behind shopping cart abandonment is the lack of any trusted security cues,... >>

BizReport | Search Marketing December 09, 2008

Study: Onsite search improves sales conversions

Recent research from e-commerce services firm Screen Pages found that the inclusion of onsite search can lift conversions by almost 50%. ... >>

BizReport | Ecommerce archives July 17, 2008

Antipodean online sales conversion rates beat Northern Hemisphere

A new study has revealed that even those in the far flung corners of the globe are as tech-savvy and online as the U.S. and the U.K. ... >>

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